Senior Growth Marketing Manager, Paid Social

Brex; Vancouver; Hybride; CAD 116 000 - 117 000; Plein temps

Résumé du poste

Brex, the intelligent finance platform, is seeking a deeply analytical Senior Growth Marketing Manager based in Vancouver. You will own and scale our Paid Social engine with Meta as the core driver, linking upper-funnel investments to bottom-line impact.

The role is hybrid—in-office in Vancouver three days a week with up to four weeks remote annually—responsible for CAC efficiency, audience modeling, and a fast-paced experimentation roadmap.

Qualifications

• 5+ years of growth or performance marketing across Meta as a primary acquisition channel.
• Experience owning a paid social channel end to end, including strategy, budgets, forecasting, campaign architecture, optimization, and performance reporting.
• Relentlessly analytical: strong understanding of unit economics, attribution, and connecting metrics to down-funnel impact.
• Experience running full-funnel paid social programs from awareness to conversion and pipeline.
• Strong expertise in audience strategy and platform automation, including first-party audiences, lookalikes, broad targeting and retargeting.
• Strong understanding of conversion signals and measurement (Meta CAPI, server-side tracking, attribution, CRM/offline data).
• Structured experimentation roadmaps across creative, audiences, bidding, and optimization events.
• Strong creative judgment and ability to translate performance data into briefs and actionable recommendations.
• Excellent communicator who can influence cross-functional partners across Brand, PMM, Design, Analytics, Engineering, Marketing Ops, and Sales.

Responsabilités

• Growth Pipeline Ownership: Own Meta + emerging channel budgets, CAC efficiency, conversion, and downstream pipeline/revenue across self-serve and sales-led motions.
• Signal Measurement Strategy: Improve conversion signals, CAPI, and offline conversion tracking to optimize toward high-quality customers.
• Structured Experimentation: Build a continuous testing framework across audiences, bidding, landing pages, and creatives; document learnings.
• Full-Funnel Growth: Create paid social strategies that generate top-funnel demand and efficient lower-funnel conversion.
• Creative Strategy: Translate performance data into creative hypotheses and work with Brand/Design to test and scale winning concepts.
• Audience Strategy: Use first-party data, signals, modeled audiences, lookalikes, and automation to scale high-value audiences.
• Cross-Functional Partnership: Align with Analytics, Marketing Ops, Field/Events, PMM, and Sales to tie paid social to revenue.

Connaissances

Growth marketing

Meta advertising

Analytical mindset

Full-funnel marketing

Audience strategy

Cross-functional collaboration

Creative brief writing

Autonomous work

Outils

Meta advertising platform

Meta CAPI

CRM integration

Description du poste

Why join us

Brex is the intelligent finance platform that enables companies to spend smarter and move faster in more than 200 markets. By combining global corporate cards and banking with intuitive spend management, bill pay, and travel software, Brex enables founders and finance teams to accelerate operations, gain real-time visibility, and control spend effortlessly. Brex’s AI-native automation and world-class service eliminate manual expense and accounting tasks for customers so they can focus on what matters most. Tens of thousands of the world’s best companies run on Brex, including DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, and SeatGeek.

Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

Marketing at Brex

The Marketing team tells the Brex story - turning product innovation into customer obsession. We develop messaging, shape the brand, and bring our platform to life through thoughtful, compelling content. Our team spans Revenue Marketing, Product Marketing, and Brand Marketing, and works cross-functionally with Product, Sales, Business Development, and Design to drive growth and build trust.

What you’ll do

Brex is seeking a deeply analytical, growth-rooted Senior Growth Marketing Manager to own, scale, and optimize our Paid Social engine, with Meta as the core growth driver and a clear mandate to test and scale emerging channels. In this role, you will be accountable for down-funnel pipeline, efficient CAC, and customer acquisition. You won't just optimize campaigns; you will engineer signal architecture, build scalable audience models, and establish a high-velocity creative testing engine. Critically, you know how to build brand through a performance lens, connecting upper-funnel investments to near-term impact and long-term value creation. You’ll help accelerate Brex’s growth by scaling what works, continuously improving how we operate, and unlocking new opportunities for impact.

Where you’ll work

This role will be based in our Vancouver office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. Team members are expected to work in-office three days per week (Mondays, Wednesdays, and Thursdays). Brex also offers the flexibility to work remotely for up to four weeks per year, in one-week increments.

Responsibilities

• Growth Pipeline Ownership: Own Meta + emerging channel budgets, CAC efficiency, conversion, and downstream pipeline/revenue across self-serve and sales-led motions.
• Signal Measurement Strategy: Partner with Data and Marketing Ops to improve conversion signals, CAPI, and offline conversion tracking, enabling platforms to optimize toward higher-quality customers.
• Structured Experimentation: Build and execute a continuous, hypothesis-driven testing framework across audiences, bidding strategies, optimization events, landing pages, and creative concepts; document learnings to turn paid social into a predictable acquisition channel.
• Full-Funnel Growth: Build paid social strategies that create demand at the top of the funnel and efficiently convert it through retargeting and lower-funnel programs.
• Creative Strategy: Translate performance data into creative hypotheses and partner with Brand and Design to test, iterate, and scale winning concepts.
• Audience Strategy: Use first-party data, intent signals, modeled audiences, lookalikes, and platform automation to identify and scale high-value audiences.
• Cross-Functional Partnership: Partner with Analytics, Marketing Ops, Field / Events team, PMM, and Sales to connect paid social performance programs to downstream pipeline and revenue outcomes.

Requirements

• 5+ years of growth or performance marketing experience, with deep hands-on expertise managing and scaling Meta as a primary acquisition channel.
• Demonstrated experience owning a paid social channel end to end, including strategy, budgets, forecasting, campaign architecture, optimization, and performance reporting.
• Relentlessly analytical: Deep understanding of unit economics (CAC, LTV, payback periods), attribution modeling, and how to connect platform metrics directly to down-funnel business impact.
• Experience running full-funnel paid social programs, from awareness/video and demand generation through conversion and pipeline.
• Strong expertise in audience strategy and platform automation, including first-party audiences, lookalikes, broad targeting, retargeting, and automated campaign products.
• Strong understanding of conversion signals and measurement, including Meta CAPI, server-side tracking, attribution, conversion-event strategy, and CRM/offline conversion data.
• Demonstrated experience building structured experimentation roadmaps across creative, audiences, bidding, optimization events, and new platform capabilities.
• Strong creative judgment and experience writing briefs and translating performance data into actionable creative recommendations.
• Excellent communicator who can operate autonomously and influence cross-functional partners across Brand, PMM, Design, Analytics, Engineering, Marketing Ops, and Sales.

Bonus Points

• Experience in fin-tech marketing or marketing to finance professionals.
• Familiarity with product-led growth or hybrid demand models.

Compensation

The expected salary range for this role is $116,000 - $116,750 CAD. However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Brex LLC is a wholly owned subsidiary of Capital One, N.A.