Senior Executive / Assistant Manager (Digital Communications & Strategy)

Singapore General Hospital; Outram; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading healthcare institution in Nova Scotia is looking for a digitally savvy Senior Executive / Assistant Manager for Digital Communications & Strategy. This role involves planning and optimizing digital campaigns, analyzing performance, and developing engaging content. The ideal candidate has a degree in a related field and at least three years of experience in digital communications or marketing. You'll play an integral role in enhancing patient engagement and elevating the institution's digital presence.

Benefits

Opportunity to work on high-impact projects

Supportive career growth environment

Collaboration with passionate professionals

Qualifications

• At least 3 years’ experience in digital communications, analytics, or marketing.
• Hands-on experience in Google Analytics or other reporting tools.
• Excellent writing and storytelling skills.

Responsibilities

• Plan, execute, and optimise digital campaigns to drive awareness.
• Track and analyse platform performance to boost engagement.
• Monitor and report on key KPIs across communications campaigns.
• Manage and develop communications content for clarity.

Skills

Digital communications

Analytics

Creative thinking

Stakeholder management

Education

Degree in Communications, Digital Media, Marketing, or a related field

Tools

Google Analytics

Reporting dashboards

Job description

Senior Executive / Assistant Manager (Digital Communications & Strategy)

About the Role
Singapore General Hospital (SGH), consistently ranked among the world’s top 10 hospitals, is seeking a digitally savvy and data-driven Senior Executive / Asst Manager (Digital Communications & Strategy) to join SGH Communications.

This role is ideal for someone who can blend creativity with analytics, developing campaigns that engage patients and caregivers and deliver measurable impact through insights, optimisation, and performance tracking. If you’re passionate about creating meaningful digital experiences that improve lives, we would love to hear from you.

What You’ll Do

Plan, execute, and optimise digital campaigns to drive awareness and adoption of SGH’s healthcare and digital services, covering the full cycle from strategy and rollout to performance review and continuous improvement.

Track and analyse platform performance (web, email, social media), turning insights into actionable improvements that boost engagement, trust, and campaign efficiency.

Monitor and report on key KPIs across SGH’s major communications campaigns, consolidating results into strategic insights that inform future direction and demonstrate impact to senior stakeholders.

Manage and develop communications content—working with internal stakeholders to translate complex health information into clear, accessible, and engaging materials across digital touchpoints.

Stay ahead of trends, exploring new tools, channels, and best practices to keep SGH’s communications world-class.

What You Bring

A degree in Communications, Digital Media, Marketing, or a related field.

At least 3 years’ experience in digital communications, analytics, or marketing (healthcare or regulated industry experience a bonus).

Strong analytical skills, with hands-on experience in Google Analytics, dashboards, or other reporting tools.

Excellent writing and storytelling skills, with an ability to simplify complex topics for different audiences.

A proactive, data-driven mindset, with the ability to juggle multiple projects and manage stakeholders effectively.

Why Join SGH?

Play a key role in shaping how healthcare is communicated in a digital-first world.

Work on high-impact projects that empower patients, improve education, and strengthen SGH’s reputation.

Collaborate with passionate professionals across clinical and non-clinical teams.

Grow your career in a supportive, purpose-driven environment while making a tangible difference in patients’ lives.