Senior Events Manager

Absorb Technology; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A rising organization in edtech seeks a Senior Events Manager to enhance brand presence and drive revenue growth through impactful events. This role involves strategic planning, execution, and performance tracking of events. Ideal candidates should have 5–10 years of relevant experience in B2B marketing, strong project management skills, and proficiency with Salesforce and Marketo. The position offers fully remote work, comprehensive benefits, and opportunities for career growth.

Benefits

Flexible work arrangements

Comprehensive Health and Wellness Benefits

New Hire Equipment Allowance

Career growth opportunities

Employee-driven DE&I programs

Qualifications

• 5–10 years of experience in B2B event marketing or event management, preferably in SaaS, technology, or eLearning.
• Proven success managing complex, multi‑channel event programs with measurable business impact.
• Experience managing event budgets and vendor contracts efficiently.

Responsibilities

• Develop and lead a strategic annual events roadmap aligned with marketing and sales goals.
• Drive end‑to‑end event execution, including budgeting and logistics.
• Track and report event performance metrics using tools like Marketo and Salesforce.

Skills

B2B event marketing experience

Project management skills

Communication skills

Vendor negotiation skills

Stakeholder management

Tools

Salesforce

Marketo

HubSpot

Eventbrite

Job description

"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation

As a Senior Events Manager, you’ll serve as a strategic driver of Absorb’s brand and revenue growth through ownership of impactful event experiences. This role owns the end-to-end strategy, planning, execution, and optimization of events that elevate our brand presence and drive measurable business results in the B2B eLearning software space. You will leverage data-driven insights and innovative approaches to ensure virtual and in-person experiences strengthen relationships with customers, prospects, and partners while showcasing Absorb’s innovative AI and human-centered solutions.

This role combines strategic oversight with hands‑on execution — from event logistics management to promotional campaign collaboration and post‑event analytics. Through partnering with cross-functional teams in marketing, sales, product, and customer success you will transform events into a key growth engine that supports our go‑to‑market and revenue goals.

• Develop and lead a strategic annual events roadmap aligned with marketing, sales, and customer success goals.
• Identify and evaluate high‑impact event opportunities using market insights and competitive analysis to support brand and revenue objectives.
• Drive end‑to‑end event execution, including budgeting, logistics, vendor management, and on‑site/virtual delivery.
• Collaborate cross‑functionally to ensure event content reflects Absorb’s thought leadership and product strengths.
• Oversee event marketing campaigns in partnership with brand and demand generation teams to maximize attendance and engagement.
• Manage event logistics, including venue selection, contracts, AV, catering, shipping, and staffing coordination.
• Track and report event performance metrics using tools like Marketo, Salesforce, and PowerBI to measure ROI and pipeline impact.
• Lead booth design and promotional asset development to ensure a cohesive and impactful brand presence.
• Support speaker and panel session coordination in collaboration with the PR team.
• Continuously optimize event strategy through post‑event analysis, stakeholder feedback, and process improvements.

What you’ll bring:

• 5–10 years of experience in B2B event marketing or event management, preferably in SaaS, technology, or eLearning.
• Proven success managing complex, multi‑channel event programs with measurable business impact.
• Strong project management skills with the ability to juggle multiple priorities under tight deadlines.
• Proficiency with CRM and marketing automation tools (Salesforce, HubSpot, Marketo) and event platforms (ON24, Cvent, Eventbrite).
• Exceptional communication, vendor negotiation, and stakeholder management skills.
• Experience managing event budgets and vendor contracts efficiently.
• Willingness to travel for on‑site event execution as needed (25–50%).

Are you ready to become an Absorber?

What we offer:

• Fully remote‑first work with flexible work arrangements
• Comprehensive Health and Wellness Benefits, generous time off, comprehensive medical and dental benefits based on your country of location
• New Hire Equipment Allowance and monthly Flex Allowance to support your success
• Endless opportunity for career growth and internal mobility
• Employee driven DE&I programs

Who are we?

Absorb Software is a remote‑first company that provides online training solutions to leading organizations around the world. Absorb is a cloud‑based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward‑thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

Our values are simple:

• We achieve exceptional results by genuinely caring about each other and the work we do
• We’re united, and we grow through our commitment to elevating continual learning!

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre‑employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.

Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at [e-mail]