Senior Event Marketing Manager

Appspace; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading company in event marketing based in Toronto is seeking a Senior Event Marketing Manager to create and implement strategies that enhance event attendance and engagement. You will manage all aspects of event planning, collaborate with teams, and analyze performance metrics to drive improvements. The ideal candidate will have 7+ years of experience in event management. This role offers competitive benefits, including flexible remote work opportunities and professional development resources.

Benefits

Generous PTO

5 additional days off for training

Remote work opportunities

Paid company holidays

Medical, dental and vision coverage

Gym membership reimbursement

Mental health resources

Fully paid maternity and parental leave

Qualifications

• 7+ years of experience in event management, preferably in a B2B SaaS environment.
• Proven track record of planning and executing large-scale events.
• Proficiency in event management software and CRM systems.

Responsibilities

• Develop and execute event marketing plans to boost attendance and engagement.
• Collaborate with cross-functional teams for seamless event execution.
• Manage event budgets and timelines, ensuring deliverables are on time.

Skills

Event management

Project management

Communication skills

Negotiation skills

Team collaboration

Education

Bachelor's degree in marketing or communications

Tools

Salesforce

Marketo

Hubspot

Job description

At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.

Your Role as Senior Event Marketing Manager

As a Senior Event Marketing Manager, you will develop and implement marketing strategies designed to boost attendance, engagement, and brand visibility at Tier 2 and 3 events, conferences, and trade shows, while playing a critical role in Tier 1 events. This role is involved across the entire event process, from planning and execution to post-event evaluation, and is responsible for managing both the operational and administrative aspects to ensure events run smoothly and efficiently.

A Day in the Life of Senior Event Marketing Manager

• Develop and execute comprehensive event marketing plans that align with business objectives and drive attendance and engagement.
• Collaborate with cross-functional teams (sales, creative, product, etc) to ensure seamless execution of events, including but not limited to venue selection, vendor management, and logistics.
• Create compelling event messaging and content that resonates with target audiences and drives interest and attendance.
• Manage all aspects of event promotion, including email marketing, social media, paid ads, content creation, and outreach efforts.
• Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget.
• Assist with event logistics and on-site activities to ensure smooth operations and an excellent attendee experience.
• Analyze event performance metrics and provide recommendations for future improvements and optimizations.
• Stay up-to-date on industry trends and best practices, and incorporate them into event marketing strategies to stay ahead of the competition.
• Foster and maintain strong relationships with internal teams, partners, and customers to contribute to the success of events.
• Coordinate travel and accommodations for staff and attendees.
• Ensure compliance with all relevant regulations and safety standards.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 7+ years of experience in event management, preferably in a B2B SaaS environment.
• Proven track record of successfully planning and executing large-scale events.
• Strong understanding of event marketing and lead generation strategies.
• Excellent project management, organizational, and time management skills.
• Exceptional communication and interpersonal skills.
• Proficiency in event management software and CRM systems (e.g., Salesforce, Marketo, Hubspot).
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong negotiation and vendor management skills.
• Ability to travel as required (25%).

The Perks of Working for Appspace

For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program.

• Generous PTO
• 5 additional days off for training
• Remote work opportunities
• Paid company holidays

Disclaimer

Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.

If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.

Equal Employment Opportunity

As set forth in Appspace’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.