Senior Engineering Manager, Product Growth (Hybrid)

Homebase; Toronto; On-site; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Stock options

TFSA/RRSP with 4% company match

Comprehensive medical, dental, and视ion

Flexible PTO

Parental leave

Job summary

Homebase is seeking a Senior Engineering Manager for Product Growth to own the growth engine from first click to paid customer and expanding accounts. You will lead an engineering team building acquisition funnels, onboarding flows, PLG loops, and retention systems, while partnering with Product, Design, Data, and Marketing to run high-impact experiments at speed and scale AI-driven personalization.

This role emphasizes architectural judgment, rapid experimentation, and a focus on driving

Qualifications

• 8+ years of software engineering experience, including 4+ years managing engineering teams.
• Track record leading growth, platform, or product engineering in a fast-paced SaaS or consumer tech environment.
• Robust fluency in growth engineering concepts: funnel analytics, A/B testing infrastructure, activation and retention mechanics, PLG motions.
• Strong data instincts—you can read funnels, understand cohorts, and know how to instrument features for learning.
• Experience building with or integrating AI/ML features into product surfaces (recommendations, personalization, automation).
• AI fluency: You actively use AI tools to accelerate your own work. You coach your team to do the same.
• Excellent cross-functional communication.
• Bonus points: PLG motions in B2B SaaS; familiarity with small business or hourly workforce products; mobile-first growth surfaces.

Responsibilities

• Own Growth engineering end-to-end: acquisition funnel, onboarding flows, PLG loops, retention systems.
• Partner with Product Growth leadership to bring engineering velocity and architectural judgment.
• Drive high-cadence experiments and ship learnings quickly.
• Lead AI-driven personalization and onboarding intelligence to boost conversion.
• Hire, grow, and retain top engineers and set the technical bar.

Skills

Growth engineering

Team leadership

A/B testing

Data analytics

AI/ML integration

Cross-functional collaboration

SaaS product growth

Job description

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

Your Impact Starts Here

Homebase is at an inflection point. We\'re accelerating ARR growth 50%+ year-over-year—and the Growth team is at the center of it. We\'re building AI-powered acquisition, activation, and retention loops that help more small businesses find and succeed with Homebase.

As the Senior Engineering Manager for Product Growth, you are the Engineering counterpart to our Director of Product Growth. Together, you\'ll own the full funnel: from first click to paid customer to expanding account. You\'ll lead the Engineering team building the systems that drive top-of-funnel conversion, product-led growth (PLG) motions, onboarding personalization, and lifecycle retention—at velocity.

This isn\'t a maintenance role. It\'s a growth engine role. You\'ll partner deeply with Product, Design, Data, and Marketing to ship high-impact experiments at speed, scale what works, and cut what doesn\'t—fast.

These are the key ways you’ll contribute and create impact in this role:

• Own Growth engineering end-to-end. Lead a team of engineers building the acquisition funnel, onboarding flows, PLG loops, and retention systems that drive Homebase\'s core revenue metrics.
• Partner with the Director of Product Growth and Growth Design leadership. Be a true counterpart—bringing engineering velocity, technical strategy, and architectural judgment to every growth bet.
• Drive experimentation at scale. Build the systems and culture to run high-cadence A/B tests, measure with rigor, and ship learnings into production fast.
• Accelerate AI-powered growth. Lead engineering for AI-driven personalization, onboarding intelligence, and agentic features that reduce friction and increase conversion.
• Hire, grow, and retain great engineers. Build a high-performing, high-trust team. Coach for craft, AI fluency, and impact.
• Set the technical bar. Make architectural decisions that enable speed now without creating debt that slows us down later.
• Operate with urgency. This team moves fast. You set the tempo—not by heroics, but by removing blockers, making clear decisions, and keeping the team focused on what matters.

The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• 8+ years of software engineering experience, including 4+ years managing engineering teams.
• Track record leading growth, platform, or product engineering in a fast-paced SaaS or consumer tech environment.
• Robust fluency in growth engineering concepts: funnel analytics, A/B testing infrastructure, activation and retention mechanics, PLG motions.
• Strong data instincts—you can read funnels, understand cohorts, and know how to instrument features for learning.
• Experience building with or integrating AI/ML features into product surfaces (recommendations, personalization, automation).
• AI fluency: You actively use AI tools to accelerate your own work. You coach your team to do the same, and you\'re opinionated about when AI-powered features genuinely move the needle for users.
• Excellent cross-functional communication. You\'re as comfortable in a product strategy session as a technical design review.
• Bonus points if you bring:
• Experience with PLG motions in B2B SaaS (self-serve funnels, freemium conversion, product-led sales handoffs).
• Familiarity with small business or hourly workforce products.
• Experience with mobile-first growth surfaces (iOS/Android onboarding, push, in-app engagement).

The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• Be Customer Obsessed – Solve problems with empathy and creativity.
• Move Fast, Learn Fast – Experiment, take action, and grow every day.
• Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.
• Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.
• Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer

• Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
• Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
• Paid Time Off: Flexible PTO + company holidays + designated focus periods
• AI access, for real: We invest in builders and believe that curiosity shouldn\'t have a paywall. That means you\'ll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.
• Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)
• Work Your Way: Work From Anywhere Month + meeting-free weeks yearly
• Protection Plans: Life insurance + short/long-term disability coverage
• Workspace Perks: Meals provided, team offsites, and Customer Days
• Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesdays and Wednesdays are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What to Expect During the Interview Process

• Meet the Talent Acquisition team, Mavel W.
• Meet the Hiring Manager
• Participate in a Talent Showcase
• Meet Cross-functional Partners
• Background Check + Offer Stage
• Welcome to the team, Homie

Belonging at Homebase - We\'re committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you\'re excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply!

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

Hey, We\'re Homebase

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we\'ve tracked over a billion hours for 2M+ workers—and we\re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we\'re committed to ensuring fair and equitable access for all.