Senior Ecommerce Manager, Canada

Mars; Edmonton; On-site; CAD 109,000 - 143,000; Full time

Benefits offered by this job

Safety

RRSP matching

Medical & dental benefits

Education assistance

Free pet food

Job summary

Champion Petfoods is seeking a Senior Ecommerce Manager, Canada to lead and expand our digital commerce footprint across Canada. You will own the Canadian ecommerce roadmap end to end, including strategy, catalogue onboarding, and joint business planning, while driving online growth and brand integrity.

You will partner with Demand Planning, Supply Chain, and Finance to forecast and optimize performance, while delivering best-in-class digital shelf execution and cross‑functional alignment.

Qualifications

• Experience managing eCommerce accounts and day-to-day operations with major online retail/digital platforms in Canada.
• Proven track record in retail media investments, search advertising, and performance marketing budgets.
• Experience owning channel P&Ls or full commercial trade budgets and scaling digital business.
• Strong analytical skills; able to operate strategically and tactically in a lean environment.
• Ability to align cross-functional stakeholders across Supply Chain, Finance, Marketing, and Customer Operations.

Responsibilities

• Own and execute the digital commerce strategy in Canada to drive revenue, volume, and market share.
• Lead end-to-end operations for digital accounts including onboarding, data management, and go-live planning.
• Forecast demand with Demand Planning, Supply Chain, and Finance to set targets.
• Ensure digital shelf excellence with PDPs, SEO, bilingual content, ratings, and in-stock availability.
• Plan and optimize retail media investments to improve ROAS and acquisitions.
• Maintain price integrity and channel harmony across digital footprints.
• Track platform trends and implement improvements to reduce risks and capture growth.
• Define and report KPIs and dashboards for Canada’s digital commerce team.

Skills

Ecommerce account management

Retail media & performance marketing

P&L ownership

Analytical mindset

Cross-functional influence

Bilingual English/French

Pet/CPG industry experience

Job description

Job Description

Champion Petfoods is expanding! We are excited to announce we are looking for a Senior Ecommerce Manager, Canada to join our rapidly growing company.

Champion Petfoods is an award‑winning pet food maker with a reputation of trust spanning 35+ years. Founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry across three major geographic regions.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award‑winning company.

Here’s The Scoop – Summary

The Senior Ecommerce Manager, Canada is responsible for leading, expanding, and optimizing Champion Petfoods’ digital commerce footprint across Canada.

In this role, the incumbent will take ownership of the Canadian ecommerce commercial roadmap end to end—spanning commercial strategy, account operations, catalogue onboarding, and joint business planning through to ongoing performance management.

You will champion online sales growth, profitability, digital shelf excellence, and brand integrity across Canadian digital platforms.

What a typical day looks like:

• Commercial Strategy & Channel Management: Own and execute the digital commerce strategy in Canada, driving sustainable revenue, volume, and market share across key online accounts.
• Catalogue Onboarding & Operational Readiness: Lead end‑to‑end commercial operations for digital accounts, including new account setup, catalogue and master data onboarding, supply chain coordination, and promotional go‑live planning.
• Annual Operating Plans & Forecasting: Partner with Demand Planning, Supply Chain, and Finance to develop accurate demand forecasts, inventory targets, and joint commercial plans.
• Digital Shelf & Merchandising Excellence: Deliver best‑in‑class execution across product detail pages (PDPs), search optimization (SEO), bilingual content compliance, ratings & reviews, and in‑stock availability.
• Retail Media Optimization: Lead the planning, execution, and optimization of search and sponsored media investments across digital platforms to drive profitable customer acquisition and repeat purchase.
• Price Architecture & Channel Governance: Uphold brand equity and commercial pricing discipline across digital channels, monitoring online price consistency and collaborating cross‑functionally to ensure channel harmony across our broader retail footprint.
• Platform Insights & Continuous Improvement: Stay ahead of platform feature rollouts, digital commerce trends, and evolving retail operational policies to identify growth drivers and mitigate commercial risks.
• Performance Analytics & Thought Leadership: Establish channel KPIs, reporting cadence, and performance dashboards, acting as the digital commerce subject‑matter authority for the Canadian commercial organization.

What are we looking for?

• Proven Ecommerce Account Management: Demonstrated success managing commercial relationships and day‑to‑day operations with major online retail and digital commerce platforms in Canada (including 1P vendor portals and/or 3P platforms), covering commercial negotiations, catalogue onboarding, and promotional execution.
• Retail Media & Performance Marketing: Proven track record managing retail media investments, search advertising, and performance marketing budgets to maximize ROAS and organic rank.
• Commercial & P&L Ownership: Experience managing channel P&Ls or full commercial trade budgets, with a proven track record of scaling digital business sustainably.
• Hands‑on Execution & Agility: Strong analytical mindset and comfortable operating both strategically and tactically in a lean, dynamic environment.
• Cross‑Functional Influence: Demonstrated ability to align cross‑functional stakeholders (Supply Chain, Finance, Marketing, Customer Operations) to deliver operational and fulfillment excellence.
• Bilingualism (English/French): Strong preference for bilingual capabilities to manage English and French catalogue assets, digital content, and Quebec‑specific merchandising/regulatory standards.
• Experience in Pet, CPG, or premium/specialty consumer packaged goods.
• Familiarity with Canadian commercial logistics, vendor fulfillment models, Canadian distribution center replenishment, and CAD pricing architecture.
• Experience with online brand protection, minimum advertised price (MAP) compliance, and digital pricing integrity.

What can you expect from Champion?

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: Salary range from CAD$108,000 to CAD$148,000, RRSP with Company matching.
• Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
• Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

The base pay range for this position at commencement of employment is expected to be between the below range CAD 108,661.00 - CAD 142,617.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.