Senior Digital Marketing Specialist

Fullscript; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible PTO

Competitive pay

RRSP/401k match

Premium benefits package

Fullscript discounts

Continuous learning budgets

Hybrid & remote work flexibility

Job summary

Fullscript is seeking a Senior Digital Marketing Specialist to oversee paid strategy across search, social, and programmatic channels. You will manage a substantial budget, partner with an agency and a small in-house team, and shape how we reach healthcare providers online with a data-driven, strategic approach.

You will mentor the team, drive experimentation, and continuously evolve paid digital practices while focusing on ROI and efficiency across the US and Canadian markets.

Qualifications

• 7+ years experience in paid digital campaign management.
• Experience in managing $5 million+ in annual paid budgets.
• Strong knowledge of US and Canadian Healthcare market with paid search, paid social, programmatic.
• Sharp eye for performance copy and testing ad messaging.
• Advanced proficiency in Google Sheets and Slides for storytelling.

Responsibilities

• Paid Digital Strategy across search, social, and programmatic; manage a large budget.
• Optimize and troubleshoot digital campaigns across the funnel with agency support.
• Own dedicated experimentation budget; pilot new channels and formats.
• Measure paid performance using incrementality testing and offline conversion tracking.
• Mentor junior team members and collaborate with internal/external partners.
• Develop relationships with external partners and cross-functional stakeholders.
• Identify and implement process improvements for faster reporting and iteration.
• Oversee portion of paid digital budget delivery, invoicing, and forecast tracking.

Skills

Paid digital campaign management

Google Ads

Microsoft Ads

Meta Ads

DSPs

Looker Studio

Tools

Google Ads

Microsoft Ads

Meta

DSPs

Looker Studio

Google Analytics

Job description

About Fullscript

We’re an industry-leading health technology company on a mission to help people get better. We started in 2011 with one simple idea. Make it easier for practitioners to access the products they trust so they can deliver better care. That simple idea grew into a platform that powers every part of care. Today, more than 125,000 practitioners use Fullscript for clinical insights, lab interpretations, patient analytics, education, and access to high-quality supplements. Over 10 million patients rely on Fullscript to stay connected to their care plans and follow through on treatment. We build tools that make care smarter and more human. Tools that save time, simplify decisions, and help practitioners stay closely connected to the people they care for. When everything they need is in one place, they can focus on what matters most: helping people get better.

The Role

Fullscript is how thousands of healthcare providers deliver better care to their patients, and paid digital is one of our biggest growth levers. As Senior Digital Marketing Specialist, you’ll oversee paid strategy across search, social, and programmatic, manage a large budget, and have a dedicated experimentation budget to find the channels and tactics that will drive our next stage of growth. You’ll work with a high-performing agency and a small in-house team, with the autonomy to shape how Fullscript reaches new providers online. The ideal candidate is a data-driven and strategic marketing leader who can balance hands‑on campaign management with long‑term strategic vision. You will shape Fullscript’s paid digital approach, mentor a growing team, and continuously evolve how Fullscript connects with healthcare providers online.

What You’ll Do

• Paid Digital Strategy: Includes Paid Search, including Google’s AI‑driven formats (PMax, AI Max) and automated bidding, with the judgment to know when to lean into automation and when to take back control. Social, and Programmatic. Strategically drive planning, executing, and optimizing paid campaigns across platforms, focusing on customer acquisition. Ensure cohesive strategy across all channels.
• Campaign Management: While hands‑on execution is managed by our agency, this role will be expected to optimize, and troubleshoot digital campaigns across the marketing funnel. Leverage market‑leading DSPs, Meta, Google Ads, and Microsoft Ads to achieve Fullscript’s growth goals.
• Test & Learn: Own a dedicated experimentation budget to pilot new channels, tactics, and formats, such as healthcare networks, CTV, LinkedIn, or emerging AI‑driven ad products. Design tests with clear hypotheses and success criteria, and make the call on what scales and what gets cut.
• Data Analysis & Insights: Own how we measure paid performance, using incrementality testing, first‑party data, and offline conversion tracking to optimize toward qualified providers and revenue, not just leads. Navigate signal loss and healthcare advertising restrictions, and turn large data sets into clear recommendations that drive efficiency and ROI.
• Team Collaboration & Leadership: Work closely with internal teams including marketing, creative, and data, while also managing external partners. Provide mentorship and guidance to junior team members, ensuring the effective execution of campaigns.
• Client & Partner Relationships: Develop and maintain strong relationships with external partners, and cross functional stakeholders. Collaborate on strategy and planning for campaigns as part of Fullscript’s broader marketing mix.
• Process Improvement: Actively contribute to the development and enhancement of Fullscript’s paid digital capabilities, using AI tools and automation to speed up reporting, analysis, and creative iteration. Identify and implement process improvements to automate and streamline workflow to ensure efficient high‑quality campaign delivery.
• Budget Management: Oversee your portion of the paid digital budget management, including spend delivery, invoicing, investment, and forecast tracking. Help drive profitability within the department while ensuring campaign efficiency and performance.

What You’ll Bring

• 7+ years experience in paid digital campaign management, with hands‑on experience using Google Ads, Microsoft Ads, Meta, DSPs, and other ad‑serving platforms.
• Experience in managing $5 million+ in annual paid budgets.
• Strong knowledge of the digital advertising ecosystem, focused on the US and Canadian Healthcare market, with an emphasis on paid search, paid social, programmatic display, and their roles in customer engagement.
• A sharp eye for performance copy, with experience writing and testing ad messaging that drives clicks and conversions.
• Advanced proficiency in Google Sheets and Slides to be able to turn complex performance data into a clear story and recommendations for leadership.
• Exceptional analytical skills with the ability to work with large data sets and derive actionable insights.
• Detail‑oriented with a high degree of numeracy and literacy to manage complex campaigns and deliver results.
• Strong communication skills, able to work cross‑functionally, and build relationships with internal and external stakeholders.
• Experience managing commercial aspects of digital campaigns, including budgeting, invoicing, and margin management.

Bonus Points

• Healthcare B2B and B2C experience.
• Experience and frameworks to apply with A/B testing to refine campaigns and improve results.
• Familiarity with performance tracking tools like Google Analytics and Looker Studio to evaluate paid digital program performance.
• Experience developing and executing marketing strategies for a multi‑product platform serving both SMB and Enterprise customers.

Compensation Range

The salary range for this role is between $90 000 and $120 000 [CAD]. Fullscript shares salary ranges to support transparency and help candidates make informed decisions. The range shown reflects base salary only. Additional incentives, perks, and benefits may be available as part of Fullscript’s total rewards package. Final base salary depends on experience, skills, and location. We review pay regularly to stay aligned with market data and internal equity. Benefits and total rewards may vary by region.

Additionally

• Flexible PTO & competitive pay - Because work‑life balance matters.
• RRSP/401k match - Invest in your future.
• Premium benefits package - Customizable coverage, paramedical services, and HSA.
• Fullscript discounts - Save on high‑quality wellness products.
• Continuous learning opportunities - Training budgets and company‑wide initiatives.
• Hybrid & remote work flexibility - Your office, your way.

Why Fullscript

Great work happens when people feel supported, trusted, and inspired. At Fullscript, we stay curious and keep finding smarter ways to make care better. We grow together, take on new challenges, and focus on impact. We put people first, work as a team, and leave egos at the door.

Equal Opportunity & Background Checks

Fullscript is an equal opportunity employer committed to creating an inclusive workplace. Accommodations are available upon request at [e-mail].

All offers are contingent on successful background checks conducted in compliance with federal, state, and provincial laws.

We use AI tools to support parts of the hiring process, including screening and reviewing responses. Final hiring decisions are always made by people and follow all applicable privacy and employment laws in Canada and the U.S. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.