Senior Demand Generation Manager

Twilio; Canada; Remote; CAD 120,000 - 151,000; Full time

Job summary

A leading communications technology company is hiring a Senior Demand Generation Manager to lead testing and optimization of paid media channels while advancing AI-driven marketing strategies. This remote role requires a proven record in digital marketing and strong collaboration skills. The ideal candidate will optimize multi-channel strategies, leveraging analytics platforms. The position offers competitive pay and extensive benefits tailored to individual locations, ensuring a rewarding work experience.

Benefits

Competitive salary

Generous time off

Parental leave

Wellness leave

Healthcare

Retirement savings program

Qualifications

• 5-7+ years of experience in B2B digital marketing or demand generation.
• Strong understanding of B2B marketing funnels and performance measurement.
• Proven track record building and optimizing multichannel digital strategies.

Responsibilities

• Lead testing and optimization across paid media channels.
• Collaborate with various teams to enhance campaign performance.
• Optimize marketing campaigns across channels to improve returns.
• Contribute to quarterly financial planning for campaign budgets.
• Leverage Tableau to measure campaign performance.

Skills

B2B digital marketing

Google Ads

LinkedIn

Microsoft Ads

Tableau

Audience segmentation

Conversion optimization

Tools

Google Ads

LinkedIn Ads

Tableau

Microsoft Ads

Meta

Job description

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote‑first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Senior Demand Generation Manager.

About the job

This position is needed to lead testing and optimization across paid media channels and marketing campaigns while advancing AI and LLM‑driven paid strategies. This role blends analytics, vision and creative execution to build frameworks that embed experimentation into every campaign and develop a paid media AI roadmap that keeps Twilio marketing at the forefront of innovation and advertising efficiency.

The ideal candidate has a proven record in ad platform management, testing, optimization, audience segmentation, and conversion optimization, with the ability to translate data into outcomes to create measurable, scalable growth.

Responsibilities

In this role, you’ll:

• Stay current on digital and AI‑driven marketing trends to identify, test, and implement new tools and strategies to keep Twilio at the forefront of marketing technology, innovation and efficiency.
• Collaborate with marketing engineering, analytics, campaign management, product marketing, creative teams, external partners and more to enhance campaign and media performance and drive measurable returns on ad spend.
• Optimize marketing campaigns across multiple channels including Google Ads, LinkedIn, Meta, Reddit, Microsoft Ads, Twitch, programmatic, premium publishers, software review sites, and more by distilling performance insights and providing actionable recommendations to stakeholders.
• Oversee partner relationships, including holding quarterly business reviews, performance tracking/ROAS analysis, encouraging product/feature adoption, supporting contractual negotiations, and finding opportunities to increase channel productivity.
• Contribute to quarterly financial planning and ongoing budget optimizations based on channel and campaign performance to ensure investment delivers maximum results.
• Partner with engineering and analytics teams to enhance campaign audience segmentation and conversion actions to improve campaign efficiency.
• Regularly leverage Tableau and other analytics suites to measure campaign performance, diagnose and address issues, and build data‑driven recommendations for relevant stakeholders.
• Design, execute, and analyze multivariate tests to improve conversion rates and campaign effectiveness.
• Be comfortable with reading out to campaign performance, insights, test plans and outcomes, strategy and roadblocks to senior marketing leadership.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 5–7+ years of experience in B2B digital marketing or demand generation.
• Hands‑on expertise with major advertising platforms like Google Ads, LinkedIn, Meta, Microsoft Ads, etc.
• Strong understanding of B2B marketing funnels and full‑funnel performance measurement and optimization using tools like Tableau, MMM, MTA, ROAS.
• Applies a pioneering approach to identify untapped opportunities, run disciplined tests, and translate findings into scalable strategies.
• Proven track record building, managing, and optimizing multichannel digital strategies.
• Ability to design and execute a strategic vision for paid digital channels and adopt emerging technologies.
• Strong collaboration skills with experience working across cross‑functional teams, including analytics, vendors, agencies, campaign management, product marketing, events, creative and engineering teams.

Location

This role will be remote, and based in Alberta, British Columbia, or Ontario, Canada.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in‑person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The estimated pay ranges for this role are as follows:

• Based in British Columbia: $120,640 ‑ $150,800 CAD.

The successful candidate’s starting salary will be determined based on permissible, non‑discriminatory factors such as skills, experience, and geographic location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That’s why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you’re ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn’t what you’re looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.