Senior Demand Generation Associate

Baselane; Toronto; Hybrid; CAD 98,000 - 120,000; Full time

Job summary

A financial management platform in Toronto is seeking a Senior Demand Generation Associate to lead community initiatives and manage multi-channel marketing campaigns. This role involves leveraging unique data to drive MQLs while collaborating with Sales and Operations. The ideal candidate has 3+ years of experience in a B2B environment and is a skilled project manager. Competitive salary offered, with equity and benefits.

Benefits

Competitive compensation

Equity - Ownership

High-quality Medical, Vision, and Dental Insurance

Life Insurance and Disability Coverage

Generous time off

Flexible working hours and location

Remote working stipend

Regular social events

Qualifications

• 3+ years of experience in demand generation and/or community management, ideally within a tech or B2B environment.
• Proven track record managing multi-channel campaigns that drive MQLs and measurable results.
• Highly organized project manager capable of prioritizing high-impact work.

Responsibilities

• Lead Baselane’s community initiatives, including webinars and online forums.
• Manage a content calendar supporting brand campaigns and demand generation.
• Own and drive MQL targets, leveraging data to maximize performance.

Skills

Demand generation

Community management

Cross-functional collaboration

Data-driven marketing

Campaign management

Project management

Tools

Salesforce

HubSpot

Google Analytics

Job description

About Baselane

At Baselane, our mission is to empower landlords with tools and insights to help them save time, increase their returns, and grow their investment portfolios. Traditional financial institutions have been a growth limiter for landlords - we are looking to change that. We are building the future of financial services for the 12+ million landlords and real estate investors who own over 25 million homes in the United States.

We are a rapidly growing banking and financial management platform for individual landlords and real estate investors. Backed by leading FinTech investors, including Matrix Partners, Activant Capital, Collaborative Fund, Conversion Capital, Diagram Ventures, ThomVest, and many FinTech leaders from PayPal, eBay, Google, and more.

About The Role

Reporting to our VP of Marketing & Growth, the Senior Demand Generation Associate sits on the Demand Generation team and is responsible for owning Baselane’s community presence and MQL campaign strategy. You will own the webinar strategy and content calendar, while maintaining industry‑leading standards for content. This role is extremely collaborative and will work across various teams including Brand, Content, Sales, and Operations.

As a founding member of our Demand Generation team, you will have the opportunity to influence and own Baselane’s community strategy and presence. You’ll leverage our unique data to inform and iterate on campaign decisions. You’ll maintain the voice of the customer in our webinar and community strategy while driving business goals. If you thrive in a fast‑paced environment, can manage several complex projects, and want to play a pivotal role in shaping the next phase of our growth journey, then Baselane is the place for you.

What You’ll Be Doing

• Lead Baselane’s community initiatives, including our Ambassador Program, webinar series, social channels, conferences and events, and online community forums.
• Build authentic relationships and engage with existing digital communities of real estate investors.
• Plan, launch, and track lead acquisition campaigns across channels such as email, events, webinars, paid social, and paid search.
• Develop and execute a social media content strategy to increase awareness of Baselane and drive qualified leads across Instagram, LinkedIn, Facebook, YouTube, and X (Twitter).
• Manage a content calendar supporting brand campaigns, product launches, demand generation, customer stories, UGC, and employer brand initiatives.
• Use your creativity and storytelling to produce webinars that educate and engage our audience.
• Collaborate closely with Sales and RevOps to hand off leads and continually optimize funnel performance and lead quality.
• Own and drive MQL targets, leveraging data and experimentation to maximize performance across sales‑assisted channels.

Who You Are

• 3+ years of experience in demand generation and/or community management, ideally within a tech or B2B environment.
• Strong cross‑functional collaborator with experience working alongside Sales, Operations, Brand Marketing, and Product teams.
• Proven track record managing multi‑channel campaigns that drive MQLs and measurable results.
• Data‑driven marketer skilled in testing, analysis, and optimization to improve campaign performance.
• Proficient with Salesforce, HubSpot, Google Analytics, and similar tools for tracking and insight generation.
• Authentic community builder with a knack for engagement and conversation across online and offline investor communities.
• Skilled at building webinar strategies with experience interviewing subject matter experts and translating insights into compelling content.
• Analytical thinker who uses data to inform strategy, identify emerging topics, and adjust content to drive business outcomes.
• Highly organized project manager capable of prioritizing high‑impact work and operating independently.
• Able to join us in our Toronto office 2 days a week.

Benefits & Perks

• Competitive compensation
• Equity - Ownership in what we are building!
• High‑quality Medical, Vision, and Dental Insurance
• Life Insurance and Disability Coverage
• Generous time off
• Flexible working hours and location
• Remote working stipend to set up a home office
• Regular social events

$70,000 - $85,000 a year