Senior Data Analyst

UNAVAILABLE; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

An advertising agency in Toronto is seeking a Senior Data Analyst skilled in web performance analytics. The role entails using GA4 and BigQuery for data analysis, developing dashboards to monitor performance, and collaborating across teams to optimize marketing efforts. Ideal candidates have over 5 years of experience and a strong background in data visualization tools like Looker Studio and Power BI.

Qualifications

• 5+ years in digital or web analytics, ideally within media, marketing, or digital publishing environment.
• Proven experience tracking, analyzing, and interpreting web performance metrics.
• Experience working with cloud-based data environments (GCP preferred).

Responsibilities

• Use GA4 and BigQuery to analyze site performance and user behavior.
• Oversee Google Tag Manager configurations for accurate event tracking.
• Create automated dashboards and visualizations that monitor KPIs.

Skills

GA4

Google Tag Manager

BigQuery

SQL

Data visualization

Data analysis

Education

Bachelor’s or Master’s degree in a quantitative field

Tools

Looker Studio

Power BI

Job description

Company Description

Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world's largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Buckley's, and Children's Advil, as well as several under the Mondelez banner (Crispers, Oreo, and Chips Ahoy just to name a few). We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Job Description

We are seeking a Senior Data Analyst with deep expertise in web performance analytics to

join our team for a 9-month fixed term. This role focuses on transforming complex digital data

into actionable insights that optimize content, media, and marketing performance. The ideal

candidate is highly skilled in GA4, Google Tag Manager, BigQuery, and SQL, and can

translate web and media data into meaningful business recommendations

Responsibilities

Key Responsibilities

Analyze Web & Audience Performance:

Use GA4 and BigQuery to analyze site performance, user behavior, and media

campaign effectiveness, identifying optimization opportunities across traffic sources,

engagement, and conversion.

Implement & Maintain Tracking Infrastructure:

Oversee Google Tag Manager (GTM) configurations and ensure accurate and

consistent event tracking across web properties. Collaborate with developers and

marketers to validate tagging and ensure data integrity.

Data Modeling & Automation:

Build efficient SQL queries and data pipelines in BigQuery to centralize, clean, and

prepare data for reporting and advanced analysis.

Develop Dashboards & Reports:

Create automated dashboards and visualizations (e.g., Looker Studio, Power BI) that

monitor KPIs such as site engagement, content consumption, and campaign ROI,

providing real-time insights to stakeholders.

Media & Campaign Performance Analysis:

Connect web data with media metrics (impressions, reach, CTR, conversions,

engagement) to measure cross-channel performance and attribution effectiveness.

Data Governance & Quality:

Ensure accurate tagging, tracking, and reporting by implementing QA processes, data

validation scripts, and documentation for consistent analytics standards.

Insight Generation & Communication:

Translate analytical findings into clear, actionable insights and present them to●

marketing, media, and product teams to guide optimization strategies.

Cross-Functional Collaboration:

Partner with teams across digital marketing, UX, content, and media to align KPIs,

streamline analytics processes, and ensure business questions are effectively

addressed with data.

Qualifications

Core Tools:

Strong knowledge in Google Analytics 4 (GA4), Google Tag Manager (GTM),

BigQuery, and SQL.

Web Analytics Expertise:

Proven experience tracking, analyzing, and interpreting web performance metrics (traffic

sources, engagement funnels, conversions, etc.).

Media Metrics Familiarity:

Understanding of key media performance indicators (reach, impressions, CPM, CTR,

ROAS) and how they integrate with site analytics.

Visualization & Reporting:

Proficiency with data visualization tools (Looker Studio, Power BI, or similar) to design

intuitive dashboards and reports.

Cloud Data Platforms:

Experience working with cloud-based data environments (GCP preferred)

Experience:

5+ years in digital or web analytics, ideally within media, marketing, or digital publishing environment

Education:

Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Mathematics,

Computer Science, Data Analytics, or Economics)

Communication:

Ability to present complex data stories clearly to both technical and non-technical

stakeholders.

Attention to Detail:

Exceptional precision in tracking, validating, and analyzing data.

Autonomy & Initiative:

Self-starter who can lead analytics workstreams end-to-end, from defining KPIs to

delivering strategic insights.

Additional Information

Saatchi is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process.