Senior Customer Lifecycle Marketing Manager

Samsara; Vancouver; Remote; CAD 100,000 - 130,000; Full time

Job summary

A technology company is seeking a Senior Customer Lifecycle Manager to enhance customer engagement and retention through strategic lifecycle programs. Candidates should have at least 8 years of experience in lifecycle marketing within a global B2B SaaS environment, strong project management skills, and a proficiency in data-driven decision-making. This remote position is open to residents in Canada. The role offers opportunities for career development in a supportive and high-caliber team environment.

Qualifications

• 8 years of experience in lifecycle marketing or customer marketing in a global B2B SaaS environment.
• Strong understanding of market segmentation and customer journey mapping.
• Exceptional copywriting and creative skills.

Responsibilities

• Design and implement impactful customer lifecycle campaigns.
• Optimize journeys through experimentation and data.
• Own end-to-end lifecycle strategy and execution.
• Measure campaign and program effectiveness.
• Drive cross-functional alignment and communication.
• Champion Samsara’s cultural principles.

Skills

Lifecycle marketing

Customer journey mapping

Campaign automation

Project management

Copywriting

Data analysis

Cross-functional collaboration

English proficiency

Education

Degree from a 4-year institution

Tools

Iterable

HTML/CSS

Job description

About the role

Are you passionate about crafting meaningful customer journeys to drive adoption engagement and retention? We’re looking for a Senior Customer Lifecycle Manager to take our lifecycle program to the next level. The role will be pivotal in shaping how we engage with customers at every state of their journey, driving value and creating moments that matter. If you’re a strategic thinker, data‑driven experimenter, and creative problem‑solver, we want you to join our team.

This is a remote position open to candidates residing in Canada.

You should apply if

• you want to impact the industries that run our world – your efforts will result in real‑world impact helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• you are the architect of your own career – if you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development and countless opportunities to experiment and master your craft in a hyper‑growth environment.
• you’re energized by our opportunity – the vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• you want to be with the best – at Samsara we win together, celebrate together, and support each other. You will be surrounded by a high‑calibre team that will encourage you to do your best.

In this role you will

• Design and implement impactful customer lifecycle campaigns: collaborate with Customer Outcomes (Customer Success, Customer Education, Customer Support) and Marketing Operations to design and implement lifecycle marketing campaigns; develop scalable processes to efficiently launch and manage lifecycle programs that drive measurable results.
• Optimize journeys through experimentation and data: collaborate with Marketing Analytics to craft a campaign roadmap and develop innovative data‑backed strategies to engage customers at key lifecycle moments; use insights to continuously refine touchpoints and maximize engagement.
• Own end‑to‑end lifecycle strategy and execution: lead and evolve lifecycle communications, including audience segmentation, message development, campaign execution, and performance analysis; establish a continuous feedback loop to optimize strategies and future email campaigns.
• Measure campaign and program effectiveness: partner with Marketing Operations and Analytics to establish best‑in‑class reporting that tracks the success of global lifecycle campaigns; use this data to inform decisions, optimize performance, and share wins across the organization.
• Drive cross‑functional alignment and communication: act as a liaison between teams (Customer Outcomes, Product, and Sales) to ensure a seamless customer experience; ensure partners and stakeholders have clear visibility into the current state and ongoing evolution of the customer lifecycle; share learnings, champion change management, and bring stakeholders together to achieve a common goal.
• Champion role model and embed Samsara’s cultural principles (focus on customer success, build for the long term, adopt a growth mindset, be inclusive, win as a team) as we scale globally and across new offices.

Minimum requirements for the role

• 8 years of experience in lifecycle marketing, customer marketing, and/or digital customer programs in a global B2B SaaS environment.
• Strong understanding of market segmentation, customer journey mapping, and campaign automation.
• History of successfully launching end‑to‑end lifecycle programs and experience investing in the right levers to drive impactful results.
• Highly skilled at managing complex projects with multiple priorities, meeting deadlines, and delivering exceptional quality, earning recognition as a strategic operator by peers and leadership.
• Demonstrates curiosity at every opportunity to deeply understand the customer, uncovering their behaviors, motivations, challenges, and goals, and weaves these insights into strategies and campaigns.
• Exceptional copywriting and creative skills with the ability to deliver strong and effective content.
• Exhibits excellent judgment and a passion for data‑based decision‑making and experimentation.
• Fluent in English with strong written and verbal communication.
• Cross‑functional collaborator with strong listening skills rooted in empathy to develop authentic relationships.

An ideal candidate also has

• Self‑motivated and results‑driven with the ability to think strategically and execute tactically.
• Proven experience working cross‑functionally with product, data, and content teams.
• Familiarity with regional data privacy regulations (GDPR, CAN‑SPAM, etc.).
• Experience managing localization and translation processes for marketing content.
• Experience using Iterable or another ESP.
• Email coding experience (HTML / CSS) is a plus.
• Degree from a 4‑year institution.

Required Experience: Manager

Key Skills

EAM, Electrical Controls, Design Management, ABB, Document Control, Corporate Development

Employment Type: Full Time

Experience: years

Vacancy: 1