Senior Creative Producer

Onni Property Management Services Ltd; Vancouver; On-site; CAD 104,000 - 127,000; Full time

Job summary

Onni Group of Companies seeks a Senior Creative Producer to lead the editorial direction for a diverse portfolio across real estate development, hospitality, and technology ventures. You will guide video, photo, and storytelling initiatives, manage a production team, and partner with Marketing, Leasing and Sales to translate business goals into compelling visual content.

Based in Vancouver with travel across North America, this role drives brand standards and platform strategy, including

Responsibilities

• Define which stories to tell and how to bring them to life.
• Maintain a consistent voice across content, brand and paid advertising.
• Lead the development of video, podcast and other storytelling initiatives.
• Build and oversee a small team of in-house talent and trusted production partners.
• Identify and implement AI and automation tools that complement the human team.
• Set creative standards and guide production to deliver quality content at scale.
• Lead the creative vision and execution across Onni's video/content strategy across all business portfolios.
• Partner with Marketing, Sales, Leasing and Hospitality teams to translate business objectives into compelling visual content.
• Establish and maintain brand and visual guidelines for video/content across Onni’s lines.
• Oversee end-to-end video and photo production across campaigns, property launches and social channels.
• Build, lead and mentor a team of videographers, editors, photographers and content creators.
• Own Onni's video/social strategy across platforms, analyze performance and apply data-driven insights.
• Develop and manage the creative production calendar, budgets, equipment and vendor contracts.
• Travel to Onni properties and hospitality locations across North America as required to support shoots.
• Salary Range: $115,000

Job description

Job Description: Senior Creative Producer

Job Description

Lead the creative vision and editorial direction for Onni, turning complex projects and portfolio stories into clear, compelling content people want to watch.

Essential duties and responsibilities

Define which stories to tell and how to bring them to life. Maintain a consistent voice across content, brand and paid advertising. Lead the development of video, podcast and other storytelling initiatives. Build and oversee a small team of in-house talent and trusted production partners. Identify and implement AI and automation tools that complement the human team, streamline production and scale creative output. Set creative standards and guide production to deliver quality content at scale.

Creative leadership

Lead the creative vision and execution of video and content strategy across Onni Group's full business portfolio, including real estate development and sales, commercial and rental properties, hospitality brands and other ventures. Partner with Marketing, Sales, Leasing and Hospitality teams to translate business objectives into compelling visual content and campaigns. Establish and maintain brand and visual guidelines for video and content across all Onni business lines, ensuring consistency across diverse portfolios spanning real estate, hospitality and technology.

Production and team

Oversee end-to-end video and photo production for marketing campaigns, property and project launches, social media and brand storytelling across all markets. Build, lead and mentor a team of videographers, editors, photographers and content creators, setting creative standards and production workflows.

Platforms and performance

Own Onni's video and social media content strategy across platforms (TikTok, Instagram, YouTube and others), ensuring a consistent, elevated brand voice while staying ahead of platform trends. Analyze content performance across platforms and use data-driven insights to refine creative strategy and improve engagement. Stay current on emerging content formats, platforms and production technology, including AI-assisted content tools, and bring innovative approaches to Onni's content strategy.

Operations and budget

Develop and manage the creative production calendar, ensuring deliverables are produced on time and within budget across concurrent projects and properties. Manage creative budgets, equipment and vendor contracts related to video and content production. Travel to Onni properties and hospitality locations across North America as required to support shoots and productions.

Salary Range: $115,000

About The Company

For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

AI Use

This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws. All AI-generated or AI-assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI-generated content as solely their own original work.