Senior Copywriter

Cheil Canada; Mississauga; Hybrid; CAD 70,000 - 80,000; Full time

Job summary

Cheil Canada is seeking a Senior Copywriter who blends exceptional writing with strategic brand thinking. You'll collaborate with the Creative Director, Art Directors, Designers, and cross-functional partners to craft copy across integrated campaigns, digital commerce, CRM, social, and retail experiences.

The ideal candidate has 6+ years in a creative agency, a standout portfolio, and the ability to mentor junior writers while elevating the team’s work under tight deadlines.

Qualifications

• 6+ years of professional copywriting experience, preferably within a creative agency.
• Portfolio showing integrated campaigns, brand storytelling, and performance-driven copy.
• Ability to develop concepts across multiple channels and executions.
• Strong knowledge of brand strategy, consumer behaviour, digital marketing.
• Excellent writing, editing, and storytelling with high attention to detail.
• Experience with premium global brands and multi-channel campaigns.
• Mentorship and creative direction to junior team members.

Responsibilities

• Lead copy development across integrated campaigns, digital and social platforms, e-commerce, CRM, retail, and branded content.
• Partner closely with the Creative Director and Art Directors to develop original creative concepts, campaign platforms, brand narratives, and compelling messaging.
• Translate business objectives, consumer insights, and strategic briefs into creative ideas that build brand relevance, engagement, and measurable results.
• Develop high-impact headlines, scripts, campaign messaging, product storytelling, and conversion-focused content across formats and channels.
• Establish and maintain a premium brand voice with messaging tailored for platforms, audiences, and journeys.
• Provide creative guidance, feedback, and mentorship to Junior and Intermediate Copywriters.

Skills

Copywriting

Campaign development

Brand storytelling

Mentorship

Presentation skills

Tools

AI tools

Job description

At Cheil Worldwide, we create connected experiences that move people with work that’s bold enough to stand out, clear enough to be understood, and enduring enough to be remembered. Born from technology and built from one of the world’s largest tech ecosystems, we move with innovation, not after it.

Today, brands exist in a constant stream of interactions, where every moment is an opportunity to connect…or be ignored. That’s why we design connected experiences across online, offline and emerging touchpoints, blending data, insights, creativity, and technology to build what’s next, not just respond to what’s now.

Our approach integrates experiential with data-driven, creatively led marketing, grounded in cultural relevance and built to grow brands.

Cheil Canada serves as the lead agency for Samsung. And while Samsung remains a key partner, our work extends across a growing portfolio of globally recognized brands. Powered by a team of 60+ creative problem-solvers, we thrive on pushing boundaries and redefining how brands engage with people.

We are looking for people who chase the Never Been Done Before. Curious thinkers. Driven doers. People who want to create Connected experiences that matter.

About the Role

We're looking for a Senior Copywriter who combines exceptional writing ability with strong conceptual thinking, creative leadership, and a strategic understanding of brand and business objectives.

As a senior member of the creative team, you'll work closely with the Creative Director, Art Directors, Designers, and cross-functional partners to develop compelling ideas and high-quality copy across integrated campaigns, digital commerce, CRM, social, and retail experiences.

The ideal candidate is equally comfortable developing big campaign ideas and crafting precise, conversion-focused messaging. You're a confident presenter, a collaborative creative partner, and someone who can elevate the quality of work through thoughtful direction and mentorship.

You'll play an important role in shaping creative solutions, maintaining brand consistency, and helping the team deliver work that is both creatively impactful and commercially effective.

Experience working with premium global brands, consumer electronics, and complex digital marketing ecosystems is strongly preferred.

Key Responsibilities

• Lead copy development across integrated marketing campaigns, digital and social platforms, e-commerce, CRM, retail, and branded content.
• Partner closely with the Creative Director and Art Directors to develop original creative concepts, campaign platforms, brand narratives, and compelling messaging.
• Translate business objectives, consumer insights, and strategic briefs into creative ideas that build brand relevance, engagement, and measurable results.
• Develop high-impact headlines, scripts, campaign messaging, product storytelling, and conversion-focused content across a variety of formats and channels.
• Establish and maintain a consistent, premium brand voice while ensuring messaging is tailored appropriately for specific platforms, audiences, and customer journeys.
• Provide creative guidance, feedback, and mentorship to Junior and Intermediate Copywriters, helping elevate the team's conceptual thinking, writing craft, and overall output.
• Review, edit, and approve copy from a creative quality perspective, ensuring accuracy, consistency, clarity, and alignment with brand standards before final stakeholder approvals.
• Confidently present creative concepts, articulate the strategic rationale behind ideas, and lead copy-related discussions with internal stakeholders and clients.
• Work collaboratively with Account, Strategy and Digital teams to refine creative solutions, address feedback, and navigate complex project requirements.
• Proactively identify opportunities to improve campaign messaging, content effectiveness, creative workflows, and copy standardization.
• Balance creative ambition with practical execution, managing multiple projects while maintaining high standards under tight deadlines.
• Champion innovative creative approaches, emerging technologies, and AI-enabled workflows that enhance creative development, efficiency, and quality.

About the Requirements

• 6+ years of professional copywriting experience, preferably within a creative agency, with demonstrated experience developing integrated campaigns and digital content.
• An exceptional portfolio showcasing strong conceptual thinking, integrated campaign ideas, brand storytelling, and performance-driven copywriting. Portfolio link required when applying.
• Proven ability to develop compelling creative concepts and carry them through multiple channels and executions.
• Advanced understanding of brand strategy, consumer behaviour, digital marketing, and the role of copy in driving awareness, engagement, and conversion.
• Exceptional writing, editing, and storytelling skills, with the ability to move seamlessly between high-level creative concepts and detailed technical or promotional copy.
• Experience working with premium global brands and maintaining consistent brand voice across complex, multi-channel campaigns.
• Experience with digital commerce, e-commerce platforms, CRM, social media, and product marketing is a bonus.
• Demonstrated ability to provide creative direction, constructive feedback, and mentorship to more junior team members.
• Confident presentation and communication skills, including experience presenting concepts and recommendations to senior stakeholders or clients.
• Excellent attention to detail, particularly when working with technical product information, promotional claims, legal requirements, and brand guidelines.
• Strong organizational skills, sound creative judgment, and the ability to manage competing priorities in a fast-paced, high-volume agency environment.

Preferred Qualifications

• Experience working with consumer electronics, technology, telecommunications, retail, or other product-driven categories.
• Experience contributing to integrated brand campaigns, product launches, or multi-channel creative initiatives.
• Strong understanding of digital customer journeys, content optimization, and performance-driven creative.
• Experience helping establish copy guidelines, standardized messaging frameworks, or creative quality-control processes.
• Experience leveraging AI-assisted creative tools to support concept development, copy optimization, and production workflows.

What Happens After You Apply

Application review: Our Human Resources Manager reviews every resume. We get upwards of 100+ applications for some roles, it can take a few days, if your resume is shortlisted, we'll be sure to reach out. We thank you for your patience!

Salary range: $70,000 - $80,000 CAD annually

Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications

Work Arrangement:

This role is a fixed-term contract for a period of one (1) year, with the possibility of extension based on business needs and performance.

While this position follows a hybrid work model, with three (3) days in-office (Tuesday through Thursday) and two (2) days work-from-home (Monday and Friday), during business requirements, needs, client deadlines, you may be required to be in office on all 5 days.

Company Address: #100, 6790 Century Avenue, Mississauga, L5N 2V8