Senior Campaign Manager (Paid Media)

AdParlor; Toronto; On-site; CAD 85,000 - 115,000; Full time

Job summary

A growing marketing agency in Toronto seeks a Senior Campaign Manager to oversee campaign execution and performance storytelling. You will manage high-revenue media campaigns on platforms like Meta and TikTok, mentor junior members, and utilize data to drive strategies. This role offers a competitive salary of $85,000–$115,000 CAD and a dynamic work environment focused on innovation and teamwork.

Benefits

Competitive compensation packages

Comprehensive health insurance

Retirement savings plan

Team events and wellness initiatives

Qualifications

• 3-5+ years of experience managing media campaigns on Meta, TikTok, Pinterest, and Snapchat.
• Advanced analytical skills and familiarity with reporting tools.
• Strong communicator with executive presence.

Responsibilities

• Collaborate with stakeholders to drive strategy for activations.
• Lead campaign analysis and deliver insight-driven narratives.
• Mentor junior team members and ensure quality work.

Skills

Campaign optimization

Data analysis

Audience strategy

Communication

Tools

Excel

Google Analytics

Job description

As a Senior Campaign Manager at AdParlor, you’ll be the bridge between strategy and execution—owning end-to-end campaign execution, optimization, and performance storytelling across channels like Meta, TikTok, Pinterest, and Snapchat. You’ll collaborate closely with the account management team and platform partners to bring campaigns to life that exceed client goals and drive innovation for the client’s portfolio. This role extends beyond day-to-day campaign management, requiring strategic oversight, leadership, and a consultative approach to strategy.

This role is perfect for someone who loves diving into data, thrives on testing and iteration, and is eager to take a hands‑on leadership role guiding junior team members and influencing client strategy.

What You’ll Do

• Collaborate with internal and external stakeholders to drive strategy for cross‑funnel and cross‑channel activations, showcasing ability to effectively translate business objectives into clear media strategies, audience approaches, and creative recommendations.
• Showcase self‑sufficiency in campaign execution, pacing and optimization of paid media campaigns across major social and digital platforms; proactively shares clear and actionable learnings across the team.
• Own and lead campaign analysis and optimization cycles, delivering insight‑driven narratives through wrap reports/business reviews. Proactively provide strategic recommendations or measurement frameworks tied to client KPIs.
• Mentor and QA work from junior team members to ensure accuracy, efficiency, and adherence to AdParlor’s operational standards.
• Serves as an innovation driver for both clients and internal teams by translating market trends and platform developments into actionable strategies.

• 3‑5+ years of hands‑on experience managing high revenue, complex media campaigns on Meta, TikTok, Pinterest and Snapchat as priority platforms. Additional paid media experience on Google, Reddit, LinkedIn, RMN is recommended. CPG experience is a huge plus!
• Expert in audience strategy, creative excellence, and measurement, with a forward‑thinking mindset around AI‑enabled optimization, data‑driven audience evolution (1PD/3PD), and content intelligence tools that inform both creative and media decisioning.
• Advanced analytical skills and familiarity with reporting tools such as Excel, Google Sheets, DOMO, and Google Analytics. You can quickly interpret performance data, uncover insights, and drive data‑informed optimizations that improve campaign results.
• Strong communicator with the confidence and executive presence to lead conversations with polish and clarity. You are skilled at data storytelling and have an innate ability to simplify complex ideas for all audience types, ranging from tactical partners to senior executives.
• Thrives in a fast‑paced environment — able to juggle multiple priorities, pivot quickly as business needs evolve, and delegate effectively to keep projects moving. Known for staying calm under pressure and leading with clarity even amid shifting priorities.
• A self‑starter with a collaborative spirit — resourceful in finding solutions, proactive in driving work forward, and energized by partnering cross‑functionally to achieve shared goals and help others grow.

About Us

AdParlor is a rapidly growing creator marketing and performance media agency, uniquely positioned at the intersection of influencer marketing and media buying expertise. Unlike traditional influencer agencies focused solely on top‑of‑the‑funnel strategies, we combine deep‑rooted paid social expertise with creator partnerships to drive measurable, bottom‑of‑the‑funnel outcomes for our clients.

As a trusted partner for both advertisers and agencies, AdParlor empowers brands and their agency partners to activate creator marketing campaigns that deliver tangible results. Whether working directly with brands or enabling agencies to elevate their creator marketing capabilities, our approach ensures alignment with business goals and data‑driven insights that bridge storytelling with performance.

With a legacy as one of the longest‑standing Meta Partners and a proven track record in driving outcomes for multi‑billion‑dollar brands and digital disruptors alike, AdParlor is redefining the potential of creator marketing.

AdParlor is a subsidiary of Fluent, the nation’s largest performance marketing company (NASDAQ:FLNT).

At AdParlor, we celebrate successes, value teamwork, and foster a vibrant, inclusive culture. In addition to offering the opportunity to work with a rapidly growing creator performance marketing agency, we provide:

• Competitive compensation packages
• Career advancement and professional development opportunities
• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer matching
• Opportunities to participate in volunteer and philanthropic activities
• Fun and educational team events, including catered lunches, team outings, and wellness initiatives

Salary Range

$85,000-$115,000 CAD base salary plus a competitive incentive compensation plan tied to performance. Actual base salary will depend on factors such as experience, skill set, and location.

At AdParlor, we are committed to building and fostering an environment where our employees feel included, valued, and heard. We are an equal opportunity employer and do not discriminate based on age, color, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by law, embracing differences is what makes AdParlor so great. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.