Senior Buyer, Digital Investment & Activation

Horizon Media Inc.; Toronto; On-site; CAD 55,000 - 80,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Horizon Media Inc. in Toronto, Canada, seeks a Senior Buyer, Digital Investment & Activation fluent in paid search (SEM) with broad knowledge of display, online video, programmatic and social.

You will execute and optimize campaigns across SEM, social and programmatic, drive performance and innovation at planning and campaign levels, and help manage the Digital Investment team's workflow. The role combines client liaison, internal collaboration and leadership of 2+ team members, with

Qualifications

• 2–4 years of digital experience with demonstrated strategic and executional involvement in SEM.
• Experience planning and running social media campaigns with a solid understanding of each platform (Facebook, Twitter, LinkedIn, etc.).
• Experience running display and online video campaigns or strong familiarity with display and video.
• Experience with, or strong understanding of, programmatic capabilities and targeting.
• Leadership and supervisory experience in overseeing and developing media professionals.
• Ability to manage a team of 2+ people at multiple levels.
• Strong communication and presentation skills.
• Excellent organizational skills and a passion for technology and digital platforms.

Responsibilities

• Execute and optimize the client’s paid search programs, including supervision of junior resources.
• Implement and supervise timely execution of digital campaigns across social, display, video and programmatic.
• Monitor campaign performance, analyze data, and provide strategic recommendations to optimize media spends.

Skills

SEM expertise

Programmatic

Social media ads

Leadership

Campaign analysis

Tools

Google Analytics

Job description

Job Description Job Description We are currently seeking a highly motivated Senior Buyer, Digital Investment & Activation, to join our growing team. This person will be fluent in paid Search marketing (SEM) and have a broad understanding of display, online video, programmatic and social. This individual will primarily be responsible for executing campaign activity across SEM, programmatic, and social. Ultimately, this role should drive performance and innovation at the planning & campaign level to deliver the best digital media opportunities for the clients. Additionally, the Senior Buyer, Digital Investment & Activation, will assist in managing the workflow of the Digital Investment team while streamlining the process and approach.

Main Duties and Responsibilities

• Execution/Optimization Manage the execution of clients' paid search program, inclusive of managing the efforts of any junior-level resources assigned to clients' accounts
• Implement/supervise the timely execution of other digital campaigns, including social, display, online video and programmatic.
• Monitor campaign performance, analyze data, and provide strategic recommendations to optimize media spends and improve campaign effectiveness.
• Work with the Ad Ops department as required
• Reporting & Analytics Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions
• Distill outputs down into a compelling document inclusive of actionable insights
• Manage Team / Training Assist Supervisor with Digital Investment team training and supervision.
• Contribute to team members' developmental plan and be able to provide ongoing team feedback, etc.
• Contribute to larger team training and learning agenda.
• Stay current with industry trends, emerging technologies, and digital media and advertising best practices.
• Relationships Client - liaise with clients when required to provide strategic recommendations and analyses.
• Internal teams - build and maintain strong relationships with the Horizon Media team acting as a valued digital resource.
• Conduct presentations to key stakeholders, including senior management, to communicate campaign strategies, performance, and results.
• Foster strong relationships with internal teams and external stakeholders to ensure effective collaboration and alignment of objectives.

Knowledge and Skills Required

• 2-4 years of digital experience with demonstrated strategic and executional involvement in SEM.
• Experience planning and running social media campaigns resulting in a comprehensive understanding of each partners' platform (Facebook, Twitter, Snap etc.).
• Experience running display and online video-based activity (or a strong familiarization of display and online video, in lieu of direct experience).
• Experience with, or strong understanding of, programmatic capabilities and targeting.
• Leadership and supervisory experience in terms of overseeing and developing media professionals.
• Ability to manage a team of 2+ people at multiple levels.
• Strong communication and presentation skills.
• Able to articulate clearly in person and in writing.
• Exceptional analytical skills to measure the success of the digital programs, make any recommended optimizations, and to expand upon that success.
• Excellent organizational skills and the ability to juggle multiple responsibilities Passion for technology, with a strong understanding of the inner-workings of digital platforms.

Supervisory Responsibilities

• In this position, you will co-train and co-manage the Buyer, Assistant and Analyst alongside the Associate Director.
• Contribute to team member's developmental plan, be able to provide ongoing team feedback, identify areas of improvement, etc.

Certificates, licenses and registrations

• Google certification, Facebook, and Twitter certifications an asset

Disclosures The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract of employment and are subject to change at the discretion of the employer. In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role. Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: [e-mail].

Salary Range: 55,000.00 CAD -80,000.00 -CAD #LI-KK1 #LI-HYBRID #HMI

Disclosures: The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract of employment and are subject to change at the discretion of the employer. In our recruitment process, we may use AI-powered tools to help identify potential candidates for this role. Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: [e-mail].

Salary Range $55,000.00 - $80,000.00

Want to know what makes Horizon a great place to work? At Horizon, business is personal - and that means connecting with what matters. Horizon is powered by one of the industry’s most celebrated and inclusive workplace cultures. We believe in the talent of our people and the power of personal, with our passion and commitment to excellence driving our success.

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