Senior Business Development Manager II, LoyaltyPlay

Mistplay Inc.; Montreal; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Team Lunches

Game Nights

Company-wide events

Job summary

Mistplay, the leading play-and-earn loyalty platform, seeks a Senior Business Development Manager II, LoyaltyPlay, to drive strategic partnerships with mobile publishers. You will source, negotiate, and close high-impact deals, guiding them from initial outreach through integration and monetization.

The role requires 6+ years in BD or partnerships, a strong network with executive stakeholders, and expertise in CRM and market intelligence tools.

Qualifications

• 6+ years in business development, strategic partnerships, or corporate development.
• Experience closing complex partnerships in mobile gaming, ad tech, or loyalty tech.
• Strong executive-level relationship building and deal structuring.

Responsibilities

• Strategic deal sourcing with C-level and VP-level executives.
• Lead all phases of the sales cycle, including due diligence and ROI analysis.
• Cultivate and manage a robust pipeline in Salesforce; forecast impact.
• Collaborate with Product and Engineering to translate partner needs into features.
• Design scalable commercial structures like revenue share models and exclusivity terms.
• Hand-off partnerships to Account Management post-launch.

Skills

Business development

Strategic partnerships

Executive relationship building

Deal negotiation

Growth strategy

Market expansion

Education

Bachelor's degree in Business, Marketing, Economics, or Finance

MBA (preferred)

Tools

Salesforce

HubSpot

App Annie

Sensor Tower

Jira

Asana

Job description

Mistplay est l'application de fidélité n°1 pour les joueurs mobiles. Notre communauté de millions de joueurs mobiles engagés utilise Mistplay pour découvrir de nouveaux jeux et gagner des récompenses. Les joueurs sont récompensés pour le temps et l'argent qu'ils consacrent aux jeux et peuvent échanger ces récompenses contre des cartes cadeaux. Mistplay a pour mission d'être le meilleur moyen de jouer à des jeux mobiles pour tous, partout dans le monde ! Téléchargez Mistplay sur le Google Play Store ici et suivez-nous sur Instagram , Twitter et Facebook .

Mistplay is the #1 loyalty app for mobile gamers. Our community of millions of engaged mobile gamers come to Mistplay to discover new games to play and earn rewards. Gamers are rewarded for their time and money spent within the games and can redeem those rewards for gift cards. Mistplay is on a mission to be the best way to play mobile games for everyone everywhere! Download Mistplay on the Google Play Store here and follow us on Instagram , Twitter and Facebook .

Veuillez noter : Au Canada, Mistplay suit un modèle hybride de 2 jours/semaine en bureau à Toronto (400 University Ave) & Montréal (1001 Blvd. Robert-Bourassa)

Please Note: In Canada, Mistplay follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) & Montreal (1001 Blvd. Robert-Bourassa)

Senior Business Development Manager II, LoyaltyPlay

About Mistplay and LoyaltyPlay

Mistplay is the category creator and leader in the 'play-and-earn' mobile loyalty space, built to reward gamers for playing.

LoyaltyPlay is our B2B monetization platform, a powerful Gaming Reward Hub designed for mobile app Publishers. We partner with app owners (e.g., utility, commerce, or entertainment apps) to help them unlock a new, consistent revenue stream and boost user engagement. By integrating LoyaltyPlay, publishers can offer their users rewards (in-app currency) for installing and playing mobile games from our vast advertiser network. This creates a deep engagement loop and a powerful monetization channel for the publisher.

This is a high-impact role selling a differentiated, performance-based monetization solution to a global mobile app audience.

What you’ll do at Mistplay

As the Senior Business Development Manager I, you will lead the charge in expanding LoyaltyPlay's reach through complex, custom integrations.

• Strategic Deal Sourcing & Execution: Initiate and cultivate relationships with C-level and VP-level executives to explore custom integration opportunities.
• Deal Negotiation: Lead all phases of the strategic sales cycle, including due diligence, building comprehensive business cases (ROI analysis), negotiating terms, and securing final contractual agreements.
• Pipeline Management: Own the full pipeline of strategic opportunities, ensuring accurate forecasting and reporting on progress and expected impact via Salesforce.
• Cross-Functional Collaboration: Serve as the bridge between strategic partners and internal Product and Engineering teams to translate partner requirements into actionable product features.
• Internal Advocacy: Champion new initiatives internally, securing buy-in from Legal, Finance, and Operations teams to ensure successful launch and post-deal monetization.
• Commercial Structuring: Design creative and scalable commercial structures, such as revenue share models and exclusivity terms, that align long-term incentives for both Mistplay and the partner.
• Hand-off & Scale: Ensure a smooth transition of new partnerships to Account Management/Customer Success teams post-launch.

What you’ll bring to Mistplay

• Experience: 6+ years in business development, strategic partnerships, or corporate development.

Industry Expertise: A proven track record of closing complex partnerships in mobile gaming, ad tech, or loyalty/consumer technology sectors.

• Strategic Skills: Expertise in market expansion strategy, deal structuring, and new initiative go-to-market execution.
• Market Intelligence:Expert-level understanding of competitive landscapes, emerging mobile monetization trends, and potential distribution shifts.
• Soft Skills: Strong executive-level relationship building, complex partnership negotiation, and an innovation mindset.
• Tech Stack Proficiency:Experience with CRM software (Salesforce, Hubspot), market research tools (Sensor Tower, App Annie), and project management tools (Jira, Asana).
• Education: Bachelor's degree in Business, Marketing, Economics, or Finance; an MBA is often preferred.

*Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.

Pourquoi choisir Mistplay ?

Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.

Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.