Senior Brand Specialist

Socket.dev; Montreal (administrative region); Remote; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Sports center membership allowance

Flexible schedule

Remote work option

Pension plan

Group insurance

Job summary

Boralex is seeking a Senior Brand Specialist to shape and govern our global brand identity across markets and channels. You will define guidelines, ensure consistency, and guard brand integrity in a decentralized environment.

You will drive brand strategy, assets, and partner management while tracking brand performance and insights. Proficiency with Adobe Suite, Canva, Microsoft Office, and AI tools is essential.

Qualifications

• Bachelor’s degree in marketing, communications, design, brand strategy, or a related field.
• 8–10 years of experience in brand identity, corporate branding, or brand governance.
• Experience with global B2B brands, governance frameworks, and managing agencies/external stakeholders.
• Experience in a complex, matrix, multi‑jurisdictional environment is a strong asset.
• Strong ability to enforce and protect a brand in a decentralized environment.
• Influential leadership, collaboration, and professional credibility.
• Structured, rigorous, pragmatic approach with strong execution skills.
• Strong understanding of the customer journey and overall brand experience; proficiency with digital, collaboration, and AI tools.

Responsibilities

• Brand strategy and governance: evolve brand strategy, guidelines, governance frameworks, ensure consistency across touchpoints.
• Brand assets and tools: develop and maintain brand assets, tools, and visual systems; support brand usage corrections.
• Creative direction and partner management: oversee creative direction for major initiatives and manage agencies/partners; be the reference on brand standards.
• Brand performance and insights: track awareness and perception; coordinate brand studies; analyze data to identify gaps and opportunities.
• Tools, technology, and AI: demonstrate proficiency with Adobe Suite and AI tools; integrate AI responsibly into brand processes; stay current on best practices.

Skills

Brand strategy

Brand governance

Creative direction

Agency management

Stakeholder management

Customer journey

Education

Bachelor’s degree in marketing, communications, design, brand strategy, or related field

Tools

Adobe Suite

Canva

Microsoft Office (PowerPoint, Word, Excel)

Microsoft Copilot

Job description

Join us to transform today's energy challenges into sustainable solutions for tomorrow and make a difference for our planet and future generations.

Boralex has been providing renewable and affordable energy for over 30 years. The Group, composed of more than 800 employees, operatesrenewable assets with an installed capacity of over 3 GW and is developing a project portfolio of 6.8 GW in wind, solar, and energy storage.

As a strategic subject-matter expert in brand governance, the Senior Brand Specialist is accountable for shaping and structuring Boralex’s brand to increase its impact, and for defining, communicating, and enforcing global brand standards. The objective is to deliver a consistent, rigorous, and sustainable brand experience across all markets and touchpoints.

You will play an important role in:

Brand strategy and governance

• Lead the ongoing evolution of the brand strategy in alignment with business priorities.
• Build and continuously improve global brand guidelines, visual standards, and governance frameworks
• Act as the brand guardian by ensuring compliance and consistency across all touchpoints (digital, print, and internal).
• Identify and mitigate brand dilution and reputational risks in a decentralized environment.
• Define and continuously improve the customer journey to ensure a consistent brand experience aligned with established standards.

Brand assets andtools

1. Develop, maintain, and enhance corporate brand assets (tools, templates, layouts, and visual systems).
2. Ensure these tools enable teams to apply the brand consistently while reducing deviations.
3. Provide hands‑on support, as required, to adjust, correct, or realign brand usage

Creative direction andpartnermanagement

• Provide creative direction for major corporate initiatives to ensure alignment with the brand framework.
• Manage creative agencies and external partners from briefing through final approval of deliverables.
• Serve as the primary point of reference for external partners on brand standards, interpretation, and application.

Brand performance and insights

• Track brand awareness, recognition, and perception.
• Coordinate consistency across brand-related market research studies company-wide.
• Analyze data and insights to identify gaps, risks, and opportunities for improvement.

Tools, technology, andartificial intelligence

• Demonstrate advanced proficiency with AdobeSuite, Canva, the Microsoft suite (PowerPoint, Word, Excel, Teams), and Microsoft Copilot.
• Integrate AI tools responsibly into brand processes by setting guardrails that ensure quality, consistency, and compliance across deliverables.
• Stay current on relevant practices and tools in brand governance and brand consistency.

To succeed in this position, you need:

• Bachelor’s degree in marketing, communications, design, brand strategy, or a related field.
• 8 to 10yearsofexperiencein brandidentity,corporatebranding, or brandgovernance.
• ProvenexperienceworkingwithglobalB2Bbrands,withinstructuredgovernanceframeworks, andmanagingagenciesandexternal stakeholders.
• Experiencein acomplex, matrix, multi-jurisdictional environment (strong asset).
• Strong abilityto enforce andprotecta brand in adecentralizedenvironment.
• Influentialleadership style,strongcollaborationskills, andsolidprofessionalcredibility.
• Structured,rigorous, andpragmaticapproach,pairedwithstrongexecutionskills.
• Strongunderstandingof thecustomerjourneyand theoverallbrandexperience.Proficiencywithdigital, collaboration, and AItools.

To be fully fulfilled in your daily life:

By joining our team, you will contribute to the growth of a company committed to the energy transition while adding your talent to an agile team. You will benefit from continuous training, flexible working hours and remote work, a retirement plan enhanced by Boralex, and a group insurance plan tailored to your personal needs.

Together, we will build a sustainable and inclusive world:

By joining our team, you will contribute to the growth of a company committed to the energy transition. Boralex promotes a culture of sustainable performance, aligned with its business objectives. We focus on long-term growth and profitability while aiming to satisfy all our stakeholders. Continuous improvementis essential, with ambitious and measurable goals, and this culture is fostered by autonomy, the right to make mistakes, and employee empowerment.

Transparency, inclusion, and kindness are essential elements in creating a rewarding work environment where everyone can thrive and be themselves. This is why we raise awareness among all our teams on these issues and offer support networks, best practices, and educational content.

We value the diversity of experiences, perspectives, and expressions among our colleagues, partners, and communities. Feel free to join us, regardless of your age, origin, gender, potential disability, sexual orientation, or beliefs.

Boralex, beyond renewable energy!

• Contribute to the growth of a company that’s actively involved in the energy transition.
• Add your talent to an agile work team.
• Expand your knowledge through continuous learning.
• Keep fit with a membership allowance at a sports centre of your choice. Spend more time with your family thanks to a flexible and independent schedule.
• Plan your life beyond your career thanks to a pension plan to which Boralex contributes.

Be the source of our energy!