Senior Brand Manager, Premium Chocolate Innovation (1 Year Contract)

Ferrero International S.A.; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Ferrero International is seeking a Senior Brand Manager for its Premium Chocolate division on a 1-year contract. The role focuses on developing brand strategies, driving innovation, and collaborating with cross-functional teams to ensure brand success. Candidates should have a strong background in CPG Brand Marketing, excellent communication skills, and a passion for leading iconic brands.

Qualifications

• 5+ years of experience in CPG Brand Marketing.
• Proven ability to drive brand strategy and innovation.
• Excellent skills in data translation into actionable insights.

Responsibilities

• Develop and execute brand strategies and marketing plans.
• Manage advertising and promotional budgets.
• Lead innovation launches and cross-functional alignment.

Skills

Analytical Skills

Verbal Communication

Written Communication

Strategic Influencing

Cross-Functional Collaboration

Education

BA or Masters in Business and/or Marketing

Tools

Excel

PowerPoint

Word

SAP

Job description

Senior Brand Manager, Premium Chocolate Innovation (1 Year Contract)

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

As the Sr Brand Manager, Premium Chocolate, you will take the lead in shaping the future of a beloved portfolio. You’ll drive profitable growth by developing both established brands and exciting new platforms—especially through innovation. Partnering closely with the Country Brand Lead, you’ll craft bold strategies and actionable plans that align with global and North American priorities, ensuring your brands not only launch successfully but thrive in the market.

You’ll define compelling brand positioning, bring fresh ideas to life, and lead initiatives that make a real impact. With a sharp eye on budgets, you’ll manage advertising, promotions, and research spend to maximize ROI. Your day-to-day will be fueled by collaboration—working hand-in-hand with the Canadian Premium Chocolate team, cross-functional partners, and US and Global brand teams to bring your vision to life and deliver results.

This 1-year contract position is Hybrid, based in the Ferrero Canada office in North York.

Main Responsibilities:

• Drive bottom-up, detailed innovation launch and go-to-market plans for new Innovations, balancing the priorities of Global management, local marketing realities and Sales/Trade Marketing demands.
• Leverage a deep understanding of the target consumer, the category and competition in the development of consumer and brand insights, as well as the marketing programs responding to these insights.
• Develop presentations to profitably manage the brands in Canada, in agreement with global objectives and priorities.
• Lead the briefing and execution of annual Media and Promotional plans, managing the advertising agency and driving innovative thinking relative to the portfolio and within the Powerbrand goals
• Collaborate and align with Canadian cross-functional, US brand and Global brand teams to develop and execute range and merchandising optimization across a 3-year horizon
• Manage operational recommendations, planning and oversight for products in market, including volume proposals, budget management, consumer promotions, etc in order to achieve annual targets.
• Together with Supply Chain and Trade Marketing, manage production planning to ensure on-time delivery to clients
• Coaches, supports and develops one direct report, in line with Ferrero Line Manager Excellence.

Who we are looking for:

• BA or Masters in Business and/or Marketing
• 5+ years experience in CPG Brand Marketing
• Strong analytical skills and fact-based decision making
• Excellent verbal and written communication skills; ability to simplify and create concise, compelling narratives in Powerpoint
• Experience in translating data into insights and actions
• Ability to prioritize multiple project and conflicting demands to deliver results
• Adept at Strategic Influencing, delivering without formal authority
• Strong knowledge of cross-functional interdependencies; able to influence the internal network to drive results
• Passion, energy, detail-orientation and a drive to work with world-class brands
• Excellent computer skills (Excel, Powerpoint, Word; SAP knowledge a plus)
• Experience with Budget and P&L management
• Passion, energy, detail-orientation and a drive to work with world-class brands
• Self-motivated and results-driven with a positive, “can-do” attitude
• Sensitive and adaptable to foreign cultures and languages
• An adaptable, creative thinker and problem solver
• Team player with strong interpersonal skills, able to effectively interact and work cross-functionally

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

Accommodation

Ferrero Canada will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the HR Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.