Senior Brand Designer

Draftwise; Remote; CAD 152,000 - 208,000; Full time

Job summary

A leading legal tech company in Canada is seeking a Senior Brand Designer to evolve brand guidelines and create engaging digital content. The candidate will collaborate closely with marketing and product teams to enhance visual identity across all platforms. Key qualifications include 5-7 years of relevant experience, strong design portfolio, and proficiency in tools like Figma and Adobe Creative Suite. The role offers a competitive salary of $110,000 - $150,000 USD and benefits including flexible remote work and equity.

Benefits

Flexible remote work

Equity plan

Private medical care

New laptop and home office stipend

Generous PTO / sick leave

Qualifications

• 5-7 years of experience in visual design or brand design.
• Strong portfolio showcasing digital design, social content, and web design.
• Expert proficiency in Figma and Adobe Creative Suite software.
• Motion design capabilities for social media content.
• Deep understanding of brand identity systems and design fundamentals.

Responsibilities

• Create motion design content for social media and marketing campaigns.
• Champion and evolve brand guidelines for consistency across channels.
• Design engaging social media graphics and animations.
• Partner with teams to translate product features into visual stories.
• Managing website improvements in Webflow.

Skills

Visual design proficiency

Strategic thinking

Strong communication skills

Creativity

Project management

Tools

Figma

Adobe Creative Suite

Webflow

Job description

About The Role

We are looking for an experienced Senior Brand Designer to join our team. This individual will be responsible for championing and evolving our brand guidelines, creating engaging digital and social content, and contributing to our website design and development in Webflow. You will work closely with cross-functional teams, including Marketing, Product, and Sales, to maintain and elevate our visual identity across all customer touchpoints. The ideal candidate is an excellent communicator, a strategic thinker, and a self-directed creative professional who thrives in a fast-paced environment.

Key Responsibilities:

• Motion & Video Content: Create motion design content for social media and marketing campaigns, including product demos and promotional videos.
• Brand & Visual Identity: Champion and evolve brand guidelines, ensuring consistency and quality across all channels while elevating our visual language as the company grows.
• Digital & Social Content: Design engaging social media graphics, animations, and short‑form videos optimized for platform performance and audience engagement.
• Cross‑Functional Collaboration: Partner with Marketing, Product, and Sales teams to translate product features into compelling visual stories and ensure every customer touchpoint reflects the quality of our platform. Collateral, one‑pagers, and e‑books.
• Web & Digital Experience: Own ongoing website improvements in Webflow, from landing pages to micro‑interactions, maintaining design quality and site performance.
• Events & Exhibition Design: Design compelling exhibition graphics, booth displays, and event collateral that create impactful physical brand experiences.

You may not have all the skills right now, but we’ll help you develop them along the way.

Requirements:

• 5-7 years of experience in visual design, brand design, or creative role (agency or in‑house)
• Strong portfolio showcasing digital design, social content, web design, and brand systems
• Expert proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
• Motion design, video editing, and post‑production capabilities for social media content
• Deep understanding of brand identity systems, responsive design principles, and design fundamentals (typography, layout, composition)
• Ability to manage multiple projects independently while maintaining quality and making confident design decisions
• Exceptional communication and presentation skills for articulating design rationale to stakeholders

Nice to Have:

• Experience designing and building in Webflow, with basic HTML/CSS knowledge
• Familiarity with design systems, component libraries, animation principles, and micro‑interactions
• Understanding of design for print and large‑format graphics
• Interest or experience in the legal industry, B2B SaaS, or fast‑paced startup environments

What we offer

• Flexible remote work
• Equity plan
• Salary: $110,000 - $150,000 USD
• Private medical care
• New laptop and a work-from-home stipend for necessary accessories
• Generous PTO / sick leave
• Opportunity to lead our company as we disrupt the legal world