Senior B2B Marketing Leader - Lead Gen & Brand Strategy

Targeted Talent; Canada; Remote; CAD 90,000 - 120,000; Full time

Job summary

A leading marketing firm is seeking an experienced Senior B2B Marketing Manager to enhance brand awareness and drive lead generation in North America. The ideal candidate will have over 5 years of experience in B2B marketing, strong analytical skills, and proven success in developing effective marketing strategies. This role offers the opportunity to work in a dynamic, innovative environment while collaborating with cross-functional teams.

Qualifications

• 5-7+ years of B2B marketing experience with a focus on lead generation.
• Experience in building a successful B2B brand.
• Excellent verbal and written communication skills.

Responsibilities

• Develop and implement B2B marketing strategies and programs.
• Gather and analyze information to identify new markets.
• Partner with sales to build go-to-market strategies.

Skills

B2B marketing experience

Lead generation

Analytical skills

Communication skills

Team collaboration

Problem-solving skills

Education

Bachelor’s degree in business or Marketing

Master’s degree

Tools

HubSpot

Google AdWords

Social media

Job description

A leading marketing firm is seeking an experienced Senior B2B Marketing Manager to enhance brand awareness and drive lead generation in North America. The ideal candidate will have over 5 years of experience in B2B marketing, strong analytical skills, and proven success in developing effective marketing strategies. This role offers the opportunity to work in a dynamic, innovative environment while collaborating with cross-functional teams.