Senior B2B Marketing Lead - Growth & Demand Gen

Targeted Talent; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing firm in Canada is seeking an experienced Senior B2B Marketing Manager. You will develop and execute marketing strategies to enhance brand awareness and generate leads. Ideal candidates have 5-7+ years of B2B marketing experience and are skilled in marketing automation and lead generation principles. The role emphasizes a customer-centric approach and strong analytical skills. Competitive compensation and opportunities for growth are offered.

Qualifications

• 5-7+ years of B2B marketing experience with a focus on lead generation.
• Ability to create, implement, and monitor budgets.
• Experience in the sustainability sector is an asset.

Responsibilities

• Develop and implement B2B marketing strategies and programs.
• Gather and analyze information to identify new markets and customers.
• Partner with sales to build go-to-market strategies.

Skills

B2B lead generation

Analytical skills

Marketing automation

Problem-solving skills

Verbal communication

Written communication

Customer-centric approach

Cross-functional teamwork

Education

Bachelor's degree in Marketing or related field

Master's degree in Marketing

Tools

HubSpot

Google AdWords

Job description

A leading marketing firm in Canada is seeking an experienced Senior B2B Marketing Manager. You will develop and execute marketing strategies to enhance brand awareness and generate leads. Ideal candidates have 5-7+ years of B2B marketing experience and are skilled in marketing automation and lead generation principles. The role emphasizes a customer-centric approach and strong analytical skills. Competitive compensation and opportunities for growth are offered.