Senior Assistant Manager, Group Marketing Communications

SingHealth Group; Outram; On-site; CAD 60,000 - 80,000; Full time

Job summary

A healthcare organization is seeking a Senior Assistant Manager to join its Group Marketing Communications team. The role involves managing marketing strategies to enhance profile and brand awareness, developing content for various platforms, and optimising the corporate website for SEO. Candidates should have a bachelor's degree and at least four years of relevant experience, along with strong writing and organisational skills.

Qualifications

• At least 4 years' relevant experience.
• Experience in writing articles for publications.
• Background in producing and optimising website content is advantageous.

Responsibilities

• Manage patient education and promotional collaterals across platforms.
• Enhance corporate website visibility through new content.
• Develop and edit content for e-newsletter and print collaterals.

Skills

Writing articles

Search Engine Optimisation (SEO)

Organisational skills

Computer literacy

Analytical skills

Collaboration

Multitasking

Education

Bachelor's degree in Arts, Communications or Business

Tools

Microsoft applications

Job description

Responsibilities

We are seeking a Senior Assistant Manager to join our Group Marketing Communications team. This role supports the management and execution of marketing communications strategies to build SingHealth's profile and strengthen brand awareness among our key audiences: patients, members of the public and healthcare professionals.

You will manage patient education, informational and promotional collaterals across print and digital platforms. This includes conceptualising ideas and editorial outlines, editing and writing content through to final implementation.

Your responsibilities include enhancing the awareness, visibility and usage of the corporate website by developing new content and incorporating best practices for Search Engine Optimisation (SEO). You will regularly monitor content performance and identify ways to boost engagement rates.

You will also develop and edit content for SingHealth's e-newsletter and print collaterals for external partners. Additional duties include preparing and managing ad hoc media initiatives and visits to ensure successful execution.

Qualifications

• Bachelor's degree, preferably in Arts, Communications or Business, with at least 4 years' relevant experience
• Experience in writing articles for publications in magazines/websites
• Background in producing and optimising website content for search engine optimisation is advantageous
• Strong command of both spoken and written English with excellent writing and editing skills
• Strong organisational skills with the ability to manage multiple stakeholders and priorities concurrently
• Excellent computer literacy and proficiency with Microsoft applications
• Analytical and highly meticulous
• Team player and strong collaborator
• Independent self-starter with the ability to multitask in a dynamic and fast-paced environment