Senior Analyst, Performance Marketing (Demand Generation)

American Express; Toronto; Hybrid; CAD 70,000 - 95,000; Full time

Job summary

A leading financial services company in Toronto is seeking a Senior Analyst for Performance Marketing. The role involves driving growth through digital acquisition channels, supporting campaign optimization, and collaborating with cross-functional teams. Ideal candidates have 2+ years in digital marketing, strong analytical skills, and experience with various marketing tools. The position offers competitive salaries and a flexible working model.

Benefits

Competitive base salaries

Bonus incentives

Support for financial well-being

Comprehensive medical benefits

Flexible working model

Career development opportunities

Qualifications

• 2+ years of experience in digital marketing, performance marketing, or demand generation.
• Strong analytical skills with experience interpreting marketing data and performance metrics.
• Strong proficiency in Microsoft Excel, PowerPoint, and campaign management tools.

Responsibilities

• Support the end-to-end planning, implementation, and optimization of digital demand generation campaigns.
• Analyze performance data and provide actionable insights to maximize campaign efficiency.
• Partner with internal teams and external agencies to ensure marketing activities align with brand objectives.

Skills

Digital marketing

Performance marketing

Analytical skills

Collaboration

Multitasking

Microsoft Excel

Tools

Salesforce

Google Ads

Meta Ads Manager

Job description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

As part of the New Customer Acquisition Team, the Senior Analyst, Performance Marketing (Demand Generation) supports in driving profitable growth across our digital acquisition channels. This role supports the planning, execution, and optimization of paid media campaigns—including Social, Display, and Programmatic to deliver strong business results across Amex’s Consumer and Commercial product portfolios. You’ll partner closely with cross-functional teams and work with external agencies and platform partners to execute campaigns that drive forward our agenda of creative excellence, data-driven optimization, and test-and-learn. This role is ideal for a digitally savvy marketer who is highly analytical, collaborative, and passionate about uncovering creative and disruptive insights that power growth. You’ll gain exposure to a dynamic acquisition marketing organization with significant growth opportunities, hands-on experience across key paid media channels with meaningful budget responsibility and a supportive environment focused on professional development, collaboration, and innovation.

Responsibilities

• Campaign Execution: Support the end-to-end planning, implementation, and optimization of digital demand generation and acquisition campaigns across multiple channels, including Paid Search, Social, and Programmatic.
• Performance Optimization: Analyze performance data and provide actionable insights to maximize campaign efficiency and ROI. Develop and share optimization recommendations based on trends, testing, and attribution analysis.
• Cross-Functional Collaboration: Partner with internal teams (Product, Brand, Legal, Compliance, and Analytics) and external agencies to ensure marketing activities align with brand and business objectives and ensure we adhere to strong governance and regulatory guidelines.
• Budget Management: Support the tracking and management of marketing budgets, ensuring accuracy in spend and pacing across multiple campaigns.
• Innovation & Testing: Maintain a strong pipeline of test-and-learn opportunities by identifying new tactics, channels, and messages to improve performance and scale acquisition.
• Reporting & Insights: Deliver regular campaign reports, performance summaries, and post-campaign analyses with recommendations for ongoing improvement.
• External Market Awareness: Monitor emerging media trends, platform updates, and competitor activity to ensure our marketing remains innovative and competitive.

Minimum Qualifications

• 2+ years of experience in digital marketing, performance marketing, or demand generation.
• Strong analytical skills with experience interpreting marketing data and performance metrics.
• Experience managing or supporting multi-channel campaigns (Search, Social, Programmatic, Display, etc.).
• Excellent communication and collaboration skills across diverse teams and stakeholders.
• Ability to manage multiple priorities in a fast-paced, matrixed environment.
• Strong proficiency in Microsoft Excel, PowerPoint, and campaign management tools.

Preferred Qualifications

• Experience with Salesforce, Google Ads, SA360/DV360, Meta Ads Manager, or programmatic DSPs.
• Experience in B2B or financial services marketing.
• Hands-on experience working with creative and media buying agency partners.
• Familiarity with A/B testing, attribution, creative optimization, and audience targeting strategies.

Benefits

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.