Senior Analyst, Customer Insights & Business Analytics - Shoppers Drug Mart

Loblaw Companies Limited; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading eCommerce company in Toronto seeks a Senior Analyst, Customer Insights & Business Analytics. The role involves leveraging advanced analytics to drive insights and strategic recommendations, working with cross-functional teams to enhance marketing and product strategies. The ideal candidate has strong analytical skills, a Bachelor's degree, and experience in analytics tools. This is a full-time on-site role with opportunities for growth and innovation.

Qualifications

• 2-5 years in management consulting, analytics, E-Commerce, or tech company.
• Demonstrated ability to manage priorities in a high-capacity environment.
• Experience in web analytics tools preferred.

Responsibilities

• Leverage analytics toolkit to deliver strategic recommendations.
• Build reporting and forecasting for sales and marketing performance.
• Measure impact of marketing campaigns and improve targeting.

Skills

Strong analytical skills

Proficient experience in SQL

Proficient in Excel

Exceptional organizational skills

Problem solving skills

Critical thinking skills

Education

Bachelor’s degree (BA, BCom, Mathematics, Economics, Engineering)

Tools

Snowplow Analytics

Google Analytics

Python

R Studio

LookerML

Looker Studio

Job description

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?

The Impact You’ll Make:

As a Senior Analyst, Customer Insights & Business Analytics on the Strategy & Planning team, you’ll play a key role in driving insights on shaping how Shoppers Drug Mart (SDM) eCommerce and Digital Health connect with millions of customers. You’ll dive deep into large datasets to uncover actionable insights that drive smarter customer acquisition, stronger retention, and deeper engagement strategies.

As the analytics subject matter expert for our marketing and enterprise teams, you’ll own the development of forecasts, performance dashboards, and data-driven recommendations that inform key business decisions. You’ll explore customer purchase patterns, online behaviors, and campaign outcomes to tell the story behind the numbers and translate insights into strategic opportunities.

You’ll collaborate closely with cross-functional partners across Loblaw Media, Digital Messaging, Business Intelligence, and Product Strategy, ensuring analytics and insights fuel the next generation of marketing and digital health growth. Your work will directly influence how we evolve our omnichannel experience and deliver meaningful health and retail solutions to Canadians.

What You’ll Do:

• Leverage your advanced analytics toolkit (SQL, Python/R, Snowplow Analytics) to uncover actionable insights and deliver strategic recommendations that shape marketing and product strategies driving acquisition and retention goals

• Build reporting and forecasting to understand sales and marketing performance as well as on-site / in-app customer engagement to better drive traffic and conversion

• Measure impact of marketing campaigns and promotional tactics that drive actionable insights and enhance targeting

• Support cross-functional growth initiatives across personalization, marketing journey attribution, and loyalty voucher optimization, adapting to evolving priorities to support overall business objectives

• Work with BI and Digital Implementation teams to improve data accuracy, accessibility, and automation

• Build, implement and refine customer models (e.g., CLV, segmentation, migration) and embed key insights into marketing initiatives

• Present and lead the creation of daily/weekly/monthly/quarterly reporting which includes but is not limited to traffic and customer analyses, post campaign reports and presentations

• Present findings in a clear and concise manner while incorporating best practices in data visualization and story-telling

Does this sound like you?

• Completion of a Bachelor’s degree (BA, BCom, Mathematics, Economics, Engineering) or similar

• 2-5 years in a management consulting, analytics, E-Commerce, or high growth technology company with strong business acumen

• Strong analytical skills with proficient experience in SQL and Excel

• Demonstrated ability to manage priorities in a high capacity and deal with ambiguity, maintain focus while working on multiple complex projects independently

• Exceptional organizational, problem solving, and critical thinking skills combined with the ability to synthesize and effectively communicate/storytell findings to all levels throughout the organization

• Experience in web analytics tools such as Snowplow Analytics, Google Analytics or similar platforms is preferred

• Experience in data visualization tools such as LookerML, Looker Studio or similar platforms is preferred

• Knowledge of ETL processes & tools is an asset

• Knowledge and experience utilizing additional data analysis tools (e.g., Python, R Studio) is an asset

We’re looking for a team player who is passionate about answering difficult business problems and isn’t afraid to roll up their sleeves and get deep into the data. Our ideal candidate loves to constantly be digging into the ‘why’ and is not afraid to challenge the status quo and ask the difficult questions, while bringing strong ownership and accountability to their everyday work.

How You’ll Succeed:

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type:

Full time

Type of Role:

Regular

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.