Senior Advisor, Commercial Strategy & Customer Journey

Viarail; Montreal; Vor Ort; CAD 101.000 - 119.000; Vollzeit

Zusammenfassung

VIA Rail in Montreal is seeking a Senior Advisor for Commercial Strategy and Customer Journey within the LDRR Fleet Renewal Program. You will define and evolve the commercial vision, customer experience principles, and high-level journeys to align with business objectives.

Reporting to the Director, Service Planning & Delivery, you will lead market analysis, segmentation, and business cases, and collaborate with cross-functional teams to translate strategy into deliverable experiences and

Qualifikationen

• University degree in Business Administration, Marketing, Strategy, Commerce, Tourism, Transportation, or related field.
• Minimum ten (10) years of progressively senior relevant experience in commercial strategy, customer experience strategy, product or service development, or comparable field.
• Experience developing complex service offerings and evaluating market, revenue, cost, and business viability.
• Experience in passenger transportation, tourism, hospitality, aviation, or other customer-intensive industry is desirable.

Aufgaben

• Define and maintain the commercial vision, value proposition, customer experience principles, and high-level customer journeys for future LDRR services.
• Establish the positioning and distinguishing attributes of service classes, including comfort, accessibility, hospitality, and service objectives.
• Lead market analysis, customer segmentation, persona development, benchmarking, and trend monitoring across passenger transport, tourism, lodging, and hospitality.
• Identify target segments and commercial strategies for routes, service classes, products, food and beverage, and ancillary offerings.
• Evaluate financial performance, revenue potential, cost implications, and business viability of service concepts and customer segments.

Kenntnisse

Executive communication

Stakeholder engagement

Analytical thinking

Strategic thinking

Change management

Ausbildung

Bachelor's degree in Business/Marketing/Strategy/Commerce/Transportation

Graduate degree (asset)

Tools

Microsoft Office

Jobbeschreibung

VIA Rail in Montreal is seeking a Senior Advisor for Commercial Strategy and Customer Journey within the LDRR Fleet Renewal Program. You will define and evolve the commercial vision, customer experience principles, and high-level journeys to align with business objectives.

Reporting to the Director, Service Planning & Delivery, you will lead market analysis, segmentation, and business cases, and collaborate with cross-functional teams to translate strategy into deliverable experiences and