Senior Acquisition Marketing Manager, Direct Lending

Fairstone; Montreal; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading financial services company in Montreal is seeking a Senior Marketing Manager to drive acquisition for their Direct Lending business. The role involves leading direct mail and affiliate programs, optimizing marketing investments, and providing actionable insights. Candidates should have over 7 years of experience in performance marketing, particularly in the financial sector, and possess strong analytical and communication skills. The company offers a competitive total rewards program and values creativity and collaboration.

Benefits

Comprehensive Total Rewards Program

Opportunities for career growth

Paid volunteer time

Support for physical and mental health

Qualifications

• 7+ years of progressive experience in performance marketing, preferably in financial services or lending.
• Proven success in managing direct mail and/or affiliate marketing programs.
• Strong analytical mindset with experience in marketing measurement, attribution, and optimization.
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders.
• Experience with budget management and forecasting.
• Excellent communication and storytelling skills, with the ability to translate data into strategic insights.

Responsibilities

• Lead the transformation of the Direct Mail strategy.
• Manage and grow the Affiliate channel.
• Own the end-to-end acquisition measurement framework.
• Develop and deliver timely, actionable insights.
• Lead real-time optimization sessions.
• Collaborate with Digital Marketing for a total acquisition channel view.

Skills

Performance marketing

Direct mail management

Affiliate marketing

Analytical skills

Budget management

Communication skills

Education

Bachelor’s degree in Marketing or Business

MBA

Job description

A leading financial services company in Montreal is seeking a Senior Marketing Manager to drive acquisition for their Direct Lending business. The role involves leading direct mail and affiliate programs, optimizing marketing investments, and providing actionable insights. Candidates should have over 7 years of experience in performance marketing, particularly in the financial sector, and possess strong analytical and communication skills. The company offers a competitive total rewards program and values creativity and collaboration.