Senior Account Manager (PR)

UNAVAILABLE; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading Canadian agency is seeking a Senior Account Manager in Toronto. You will drive impactful outcomes for consumer lifestyle clients through strategic programs, media relations, and client management. The ideal candidate has 7-9 years of agency experience and a strong grasp of the Canadian media landscape. A supportive and engaging work culture awaits at this award-winning firm, with ample growth opportunities and competitive benefits.

Benefits

Hybrid work environment

Professional development allowances

Mental wellness resources

Qualifications

• 7-9 years of agency experience with a focus on media relations.
• Strong media relationships and knowledge of Canadian media landscape.
• Exceptional written and verbal communication skills.

Responsibilities

• Lead day-to-day execution across multiple clients.
• Develop strong plans and collaborate with senior leaders.
• Maintain and grow strong relationships with Canadian media.

Skills

Strategic thinking

Organizational abilities

Leadership skills

Media relations

Client management

Education

Post-graduate diploma in Public Relations or related discipline

Tools

PR management platforms (Meltwater, etc.)

Job description

Company Description

A three‑time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North’s fresh approach to PR, influencer, social and digital has helped cement it as a Canadian agency leader.North has found the sweet spot between boutique and large agency: this ‘twelve‑year‑old start‑up’ is running on fresh momentum.

What’s the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North’s “OG” clients are expanding their work with the agency, fuelling organic growth.

We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

Job Description

As a Senior Account Manager, you will be working as part of a dynamic account team in a fast‑paced agency environment, developing and delivering strategic, creative programs for consumer lifestyle clients. Your job is to tell the client’s story and drive impactful outcomes, with a focus on program execution and client service excellence. Success in this role comes from your ability to partner and collaborate with internal and external stakeholders, in addition to integrated agency partners.

We’re looking for a passionate team player with strong strategic thinking, organizational abilities and leadership skills. You’re a critical thinker who can create cross‑channel strategies for our clients and coach junior team members. You’ve ideally worked in‑agency before and know the ropes.

Responsibilities

• Campaign day‑to‑day lead: Manage day‑to‑day execution across multiple clients, leading integrated programs that may span PR, influencer and digital. Act as the key project lead role on fast‑paced consumer lifestyle clients, confidently managing up and down to keep projects moving smoothly from ideation to execution.
• Creative strategist: Collaborate with senior leaders to develop strong plans and POVs, bringing curiosity, creativity and critical thinking to the table.
• Corporate comms: Bringing experience with thought leadership, issues management and other corporate‑led initiatives.
• Narrative driver: A confident, strong writer and storyteller, skilled in crafting and editing a range of comms materials, from press releases to punchy pitches, executive thought leadership messaging, sponsored content, or social content, landing with impact for clients.
• Media relations pro: Maintain and grow strong relationships with Canadian media across consumer, business, lifestyle, financial services, insurance, grocery/retail and/or B2B beats. Bringing a keen eye on how to pivot or personalize outreach to reach program coverage goals.
• Integrated agency team lead: Navigate large, integrated agency models with ease and confidence, always considering and championing the role of PR and influencer in 360 program strategies and execution.
• Social and influencer savvy: Lead integrated campaigns that span PR, influencer and social into cohesive communications programs.
• Client management: Serve as a trusted client lead, building deep relationships and proactively driving smart, strategic programs forward.
• Coach and mentor: Lead junior team members with clarity and care, delegating, reviewing, and providing feedback while not hesitating to roll up sleeves to support when its needed. Contribute to North’s inclusive and positive agency culture.
• Budget and finance lens: Manage project budgets accurately and partner with senior leaders on forecasting and financial oversight.

Qualifications

• Post‑graduate diploma in Public Relations, Corporate Communications or related discipline
• 7‑9 years of agency experience with a focus on media relations and influencer relations
• Strong media relationships and Canadian media landscape knowledge
• Proven corporate communications experience
• Influencer strategy and program management expertise is an asset
• Experience with financial/insurance services and retail/grocery clients is an asset
• Exceptional written and verbal communications skills
• Skilled in PR/influencer/thought leadership event planning and logistics
• Strong budget management capabilities
• Team player with a commitment to mentoring junior team members and managing up to leaders effectively
• Excellent time management and organizational skills
• Detail‑oriented, with a sharp eye for accuracy and timeliness across busy programs
• Proactive and resourceful problem‑solver, thriving in fast‑paced environments
• Familiar with the evolving Canadian media and influencer landscape, as well as social media platforms (TikTok, Instagram, Facebook, X/Twitter, reddit, YouTube, etc.)
• Knowledge of PR and/or influencer management platforms (ie, Meltwater, CreatorIQ, Traackr, etc.) and evolving AI tools
• A curious and adaptable mindset, ready to continuous learning… … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … … …

Additional Information

Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and empowering culture, a result of our strong commitment to employee engagement.

What we’re offering:

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration.
• Work with top talent at an award‑winning agency on a serious growth trajectory.
• A focused commitment to career development and personal success – let us help you.
• Access to thousands of on‑demand e‑learning opportunities, and a suite of leading AI tools and resources.
• Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
• Oh, and did we mention the perks?! Hybrid work environment, parental leave top‑up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, Private health and Dental insurance, Life and Disability insurance… Just to name a few… #workperks.
• Work from (almost) anywhere for up to 20 days per year.
• All staff meetings so you’re always in the know.

North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.