Senior Account Executive (Public Relations) , Citizen Relations

pluscompany; Toronto; On-site; CAD 55,000 - 70,000; Full time

Benefits offered by this job

Hybrid work model

Generous vacation 3 weeks + 1 extra

Agency summer days

Dog-friendly offices

Wellness rooms and play areas

Learning & development programs

Job summary

Citizen, a global PR agency, is seeking a Senior Account Executive (Public Relations) to drive media relations, influencer strategy, and integrated campaigns for major clients. The role requires 2–3 years in PR, strong writing, organizational skills, and the ability to manage multiple projects in a fast-paced environment.

You will collaborate with senior teams, develop media lists, coordinate events and online campaigns, and contribute to plan development.

Qualifications

• 2–3 years experience in PR, social media management and/or events.
• Agency experience is highly valued.
• Bachelor’s or degree in PR, marketing communications, or similar.
• Ability to prioritize multiple demands in a fast-paced environment.
• Excellent organizational and communication skills.

Responsibilities

• Develop strong media relations and write press materials with minimal edits.
• Contribute to full plan development with support of the larger team.
• Lead influencer recommendations and media list development.
• Secure media coverage through solid pitch techniques.
• Oversee cost tracking and client execution tasks.

Skills

Public relations

Social media

Event management

Agency experience

Education

Public relations degree

Marketing communications degree

Job description

Senior Account Executive (Public Relations)

Company Description

Citizen is a global PR agency built to unleash the potential of ambitious brands. Integrated teams across PR, creative & strategy, insights & intelligence, digital, and experiential marketing give the curiosity, confidence, and courage to stay ahead of trends, make bold moves, and maximize measurable success.

With 10 offices across North America and Europe, Citizen’s client roster includes P&G, Nestlé, Labatt, and SickKids. The agency's disruptive campaigns have been awarded across the world from such shows as The Clios, Webbys, The One Show, LIAs, PRWeek Global and Cannes.

Citizen has been named PR Agency of the Year by Strategy Magazine three years running, winning gold in 2023, the same year it was named PRovoke Media's Consumer PR Agency of the Year, Best Mid-Size Agency to Work For, PRWeek’s Best Places to Work, and Inc. Magazine's "Best in Business". In 2024, Citizen was named Campaign’s Global PR Agency of the Year (Bronze).

If you lead with curiosity and are eager to make a lasting impact for the world's biggest brands, keep reading.

Transparency matters to us. For this role, you can expect a salary between $55,000-70,000 annually, depending on experience. This is for a new vacancy.

About the role:

We’re looking for a high-performing team player. They will have some past experience in media relations and a strong understanding of social media marketing and influencer relations. You need to be well organized, efficient and adaptable to work with a wide range of clients on everything from media relations, to events, to online campaigns. In this role you will:

• Show strong writing skills with documents that require little revision, including press releases and advisories
• Contribute to full plan development with support of larger team
• Establish trust, credibility and ownership among clients for tasks and specific projects
• Own multiple tasks for a client execution
• Show consistent initiative in driving programs forward by identifying what tasks need to happen next
• Lead the development of influencer recommendations and media lists
• Proven ability to securemedia coverage through solid pitch techniques
• Lead influencer briefing calls with support from senior team
• Develop initial relationships with key media in relevant client industries
• Write first drafts of case studies with limited review and input from senior team members
• Oversee the management of the hard cost tracker

About you:

• 2-3 years experience in public relations, social media management and /or event management
• Past experience in an agency setting is highly valued
• A degree in public relations, marketing communications, or similar
• Ability to prioritize multiple demands in a fast-paced environment\
• Passionate about identifying and influencing trends
• Exceptional organizational skills and attention to detail
• Entrepreneurial attitude and a go-getter
• Team player and generous spirit
• Superior interpersonal and communication skills
• Demonstrated initiative

What’s in it for you:

We value the ‘whole you’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients

• Hybrid work models and flexible hours

• Generous Vacation starting at 3 weeks + 1 extra week over the holidays

• Agency summer days (exact policy differs per campus and agency)

• Modern, open co-working spaces with coffee & snack bars, located in a great city neighborhood, close to shops and restaurants and easy access to public transport

• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)

• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’

• Access to internal network of opportunities across all agencies

• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!

• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.

• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.

• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.

• Maternity leave top up program.

Expiry Date Notice: This job description expires on September 10th 2026

We’re humbled by the number of talented people who apply to work with us every day. And, we thank each and every one of you. Truly. We’ll reach out directly to those we’d like to meet for an interview.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Citizen Relations what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Citizen Relations you become part of Plus Company, a unique partnership of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.

Employee & Job Applicants Privacy Notice

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