Senior Account Executive, Data + Social

ChangeMakers; Halifax; On-site; CAD 50,000 - 75,000; Full time

Job summary

A leading independent agency in Halifax is seeking a candidate with strong skills in social media management and data analysis. The role involves monitoring media, translating insights into strategies, and developing compelling content. Experience in digital communications or marketing is essential, and applicants should feel comfortable with analytics tools. The agency values diversity and encourages candidates from varied backgrounds to apply.

Qualifications

• 1-3 years of experience in social media, digital communications, or marketing/PR.
• Familiarity with social listening/monitoring platforms.
• Understanding of content formats across major platforms.
• Comfortable using data dashboards or analytics tools.

Responsibilities

• Monitor traditional and social media using various tools.
• Translate media data into actionable insights and reports.
• Track evolving platform behaviors and advise on content strategy.

Skills

Social Media Management

Data Analysis

Content Strategy

Brand Awareness

Tools

Meltwater

Brandwatch

ChatGPT

Job description

What are your responsibilities

Social Monitoring & Intelligence

• Monitor traditional and social media using tools like Meltwater, Sprout Social, Brandwatch etc.
• Translate media data into actionable insights and concise client‑ready reporting.
• Identify reputational risks, conversation trends and whitespace opportunities in real‑time.

Platform Strategy & Execution

• Track evolving platform behaviors (LinkedIn, TikTok, Instagram, X, Reddit, Threads) and advise on what content works where.
• Support the development of social‑led campaigns and content strategies that resonate with target audiences.

Content & Community Awareness

• Recommend digital storytelling formats (video carousels, threads, etc.) based on audience consumption patterns.
• Help monitor and manage brand engagement across platforms including direct audience responses.

AI‑Enabled Workflows

• Use AI tools to synthesize insights, streamline workflows and generate first‑draft content or visuals.
• Support innovation in how we work, identifying opportunities to pilot new tools and tech.

What kind of background should I have

• Digitally Fluent: You instinctively understand how narratives travel online, what builds momentum, and where audiences are paying attention.
• Analytical & Strategic: You gather data and spot patterns, framing insights and tying it back to business goals.
• Audience‑First: You think from the outside in, understanding how people consume and engage with content in the real world.
• Fast & Curious: You’re energized by a fast‑paced environment and always scanning for what’s next.
• AI‑Forward: You see AI as a co‑pilot and want to experiment, learn and lead the way.

What type of person should I be

• 1–3 years of experience in social media, digital communications or marketing/PR (agency or in‑house).
• Familiarity with social listening / monitoring platforms; direct experience a plus (e.g. Meltwater, Brandwatch, Talkwalker, Sprout Social).
• Understanding of content formats across major platforms (LinkedIn, TikTok, Instagram, X, Reddit, Threads, etc.).
• Comfortable using data dashboards or analytics tools to extract insights.
• Bonus: Experience with or interest in generative AI tools (e.g. ChatGPT, Midjourney, Canva, Magic, etc.).
• Based in or willing to relocate to Halifax. Regular working hours of 8:00 AM–4:00 PM AT.

We are ChangeMakers

ChangeMakers is a leading independent agency specializing in building purpose‑driven brands and strategies that make a meaningful impact. With deep roots in brand strategy, creative marketing communications and Indigenous engagement, our team works across Canada and beyond to help organizations grow and thrive in meaningful ways.

An equitable employer

ChangeMakers is committed to advancing equity, diversity, and inclusion in all its forms; a commitment that enriches our company culture, the ideas we generate and the quality of service we provide our clients. We strongly encourage applications from Indigenous communities, racialized communities, women, persons with disabilities, LGBTQ2S+ people and other historically marginalized groups. If you require accommodation during the recruitment process we will work with you to meet your needs in accordance with human rights and accessibility. ChangeMakers understands that the ideal candidate may not meet every single requirement listed above. If you have relevant experience and a strong interest in the role, we encourage you to submit your application. We welcome creative thinkers and people who bring diverse lived experiences to our team.

Required Experience:

Senior IC

Key Skills

Sales Experience, Direct Sales, B2B Sales, Public Relations, SAAS, Account Management, Product Demos, Salesforce, Outside Sales, CRM Software, Enterprise Sales, Negotiation

Employment Type: Full‑Time

Experience: years

Vacancy: 1

Yearly Salary: 1–3