Senior Account Executive

PetalMD; Toronto; Hybrid; Confidential; Full time

Job summary

A leading Canadian healthcare company is seeking a Senior Account Executive to drive market expansion and client development for its SaaS solutions in Ontario. The ideal candidate has over 10 years of B2B sales experience, strong negotiation skills, and the ability to cultivate relationships within the healthcare sector. This position offers flexibility with remote work options and comprehensive benefits.

Benefits

Recurring hybrid work allowance

4 to 6 weeks paid vacation

Complete group insurance plan

Annual wellness allowance

Qualifications

• 10+ years of experience, minimum 5 years in B2B sales.
• Proven ability to build pipelines and conduct extensive prospecting.
• Experience in Enterprise SaaS selling is required.
• Strong verbal and written communication skills are necessary.

Responsibilities

• Build pipeline and drive revenue across the healthcare sector.
• Develop account-based strategies and establish a client base.
• Travel for face-to-face meetings and demos.
• Maintain records of daily activities in Salesforce CRM.

Skills

B2B sales experience

Negotiation skills

Customer relations

Relationship building

Tools

Salesforce CRM

Job description

Petal is a leading Canadian healthcare orchestration and billing company that revolutionizes healthcare systems to make them agile, efficient, and resilient by enabling the forecasting and shaping of world‑class healthcare through Healthcare BI, advanced analytics, and informed insights.

Our commitment to fostering an exceptional workplace culture has earned us notable recognitions, including being listed as a Great Place to Work in both the technology and healthcare sectors. Join us in our mission to empower healthcare innovators and improve healthcare differently.

What you can expect when joining the team

Based remotely in Ontario, preferably in the Greater Toronto Area (GTA), the Senior Account Executive will lead market expansion and client development for Petal’s portfolio of SaaS solutions across the province.

Your responsibilities will include driving revenue, adoption, and market penetration for enterprise accounts in the healthcare sector. Experience in enterprise B2B sales, mastering longer sales cycles, customer relations at different levels, and having a rich network of contacts, excellent relationship building, negotiation, and technical skills will enable you to be successful in this role.

Your daily life

• Build pipeline, drive revenue, adoption, and market penetration for enterprise accounts in the healthcare sector in your assigned territory;
• Develop and execute on account‑based strategies from scratch to drive pipeline creation and establish a strong client base;
• Travel within an assigned territory to conduct face‑to‑face meetings, demos, and discovery sessions with potential customers;
• Help customers achieve their goals by understanding the foundation of their needs and successfully articulating compelling value proposition and ROI;
• Identify, address, and overcome potential buying obstacles unique to the healthcare sector in the Ontario region;
• Clearly articulate and demonstrate our value proposition, positioning Petal as the clear number one choice for prospects;
• Communicate and collaborate cross‑functionally with sales engineering for solutions modelling, as well as with inside sales, customer success and marketing teams to uncover new opportunities and drive success;
• Grow your network and Petal’s brand awareness by attending conferences, workshops and industry events;
• Maintain detailed and up‑to‑date records of daily activities in Salesforce CRM to track progress.

Your profile

Are you a tech‑savvy, self‑motivated sales professional, known for your capacity to drive new business? Are you looking for the opportunity to participate in the growth of a high potential company within a rapidly evolving environment? Are you looking for a rewarding job where you can be independent and leave your mark? The sky is the limit! If you have:

• 10+ years of experience, with a minimum of 5 years of experience in B2B sales, showcasing a proven ability to build pipelines, conduct extensive prospecting, and leverage key contacts for business development;
• Experience in Enterprise SaaS software selling;
• Experience in Healthcare Tech selling (a strong asset);
• A demonstrated track record of prospecting, qualifying, and closing sales, consistently achieving quota expectations through proactive lead generation and strategic relationship‑building efforts;
• The flexibility and willingness to travel and work on the road, engaging directly with potential clients to drive business growth and foster relationships;
• Excellent relationship building and negotiation skills, enabling you to cultivate strong connections with prospects at all organizational levels and tailor your sales approach to each persona's specific needs;
• Strong verbal and written communication skills, including the ability to deliver compelling presentations that effectively articulate the value proposition of our solutions and drive conversion;
• A resilient entrepreneurial spirit and a high degree of autonomy, empowering you to thrive in a fast‑paced sales environment, where initiative and innovation are valued;
• Since you will be regularly interacting with English‑speaking colleagues and clients located outside of Québec, proficiency in English (spoken, written, and read) is required;
• French is an asset.

Petal’s position on remote working

In our opinion, a company cannot claim to be modern, innovative and have the well‑being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to. Petal employees continue to benefit from the option of teleworking up to the maximum flexibility permitted by the nature of the position and the smooth running of operations.

Our benefits

• Recurring hybrid work allowance;
• Compensation that recognizes your contribution;
• 4 to 6 weeks of paid vacation per year;
• 5 paid personal days per year;
• A group RRSP / DPSP plan with employer contribution;
• A complete group insurance plan, from day 1;
• An annual wellness allowance;
• Access to the Lumino Health™ telehealth application;
• Flexible work hours and more.

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.

A quick important note:

We’ve noticed that some external websites are posting our job openings under incorrect job titles. To find our real opportunities and join our team, please make sure to apply through our official careers page or our trusted partners. We can’t wait to hear from you!