SEM Manager

Klick Health; Toronto; On-site; CAD 80,000 - 90,000; Full time

Job summary

Klick Health in Toronto is seeking a SEM Manager to develop and optimize paid search programs for pharmaceutical and life sciences clients, collaborating with Planning, Analytics, Web Development, and Client Services to deliver measurable results through search strategy and ongoing optimization.

You’ll manage campaigns across Google Ads, Microsoft Advertising, Display, and YouTube, handle budgets, analyze data, and present actionable recommendations to clients and internal teams while ensuring

Qualifications

• 3–6 years managing paid search campaigns with Google Ads and Microsoft Advertising
• Experience using Google Ads Editor, Microsoft Advertising Editor, Excel, and Google Sheets
• Experience conducting keyword research, writing paid search ad copy, and optimizing campaigns
• Experience presenting campaign performance and insights to clients or cross-functional teams
• Experience in healthcare/pharma/regulatory environments or transferable regulated advertising experience
• Comfort using AI as part of regular work
• Experience with Google Display Network, YouTube ads, Performance Max, Demand Gen, or other paid media platforms
• Collaboration with analytics, media planning, web development, and creative teams on integrated programs
• Knowledge of healthcare advertising regulations and privacy considerations
• Google Ads Certifications, Microsoft Advertising Certification, or equivalent certifications

Responsibilities

• Develop paid search campaigns across Google Ads, Microsoft Advertising, GDN, and YouTube
• Manage budgets, pacing, bidding, keywords, and ad copy while monitoring KPIs
• Analyze performance data and audience behavior to identify optimization opportunities
• Collaborate with Planning, Analytics, and Web Development teams to improve landing pages and measurement
• Maintain quality through platform best practices, testing, reporting and AI-enabled workflows

Skills

Paid search management

Data analysis

Client communication

Regulatory knowledge

AI workflow adoption

Tools

Google Ads Editor

Microsoft Advertising Editor

Microsoft Excel

Google Sheets

Job description

The Klick Group—comprising Klick Health (including Klick Katalyst and btwelve), Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, and Klick Ventures is an ecosystem dedicated to realizing the full potential of our people and clients in life sciences. Founded in 1997, we have offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. Consistently named a Best Managed Company, Most Admired Corporate Culture, and Great Place to Work, Klick is committed to fostering a high-performance, people-first culture with creativity, collaboration, innovation, and impact across everything we do.

About our Media Craft

Our Media Craft ensures that Klick’s work reaches the right audiences at the right moments. This craft combines audience insight, data, and technology to drive measurable impact. Media teams continuously test, learn, and optimize to improve performance. Their work connects strategy and creativity to real-world results.

Job Description

The SEM Manager develops and optimizes paid search programs that help pharmaceutical and life sciences clients reach healthcare providers and patients. This role partners closely with Media Planning, Analytics, Web Development, and Client Services teams to deliver measurable business outcomes through search strategy, campaign execution, and ongoing optimization across major search and performance media platforms.

What You’ll Do

• Develop paid search campaigns across Google Ads, Microsoft Advertising, Google Display Network, and YouTube that align with client objectives and regulatory requirements.
• Manage campaign budgets, pacing, bidding strategies, keyword portfolios, and ad copy while monitoring performance against established KPIs.
• Analyze campaign performance data and audience behavior to identify optimization opportunities and present actionable recommendations to clients and internal stakeholders.
• Collaborate with Media Planning, Analytics, and Web Development teams to improve campaign effectiveness, landing page performance, and measurement strategies.
• Maintain campaign quality through platform best practices, testing, reporting, and continuous optimization using AI-enabled workflows where appropriate.

Qualifications

Required:

• 3–6 years managing paid search campaigns using Google Ads and Microsoft Advertising with responsibility for campaign setup, optimization, reporting, and budget management.
• Experience using Google Ads Editor, Microsoft Advertising Editor, Microsoft Excel, and Google Sheets to manage campaigns and analyze performance data.
• Experience conducting keyword research, writing paid search ad copy, and optimizing campaigns using performance metrics and business objectives.
• Experience presenting campaign performance, optimization recommendations, and strategic insights to clients or cross-functional stakeholders.
• Experience managing campaigns in healthcare, pharmaceutical, regulated industries, or other compliance-driven environments, or the ability to demonstrate transferable experience managing regulated advertising.
• Comfort and enthusiasm for using AI as a regular part of how work gets done.
• Experience with Google Display Network, YouTube advertising, Performance Max, Demand Gen, or additional paid media platforms.
• Experience working alongside analytics, media planning, web development, and creative teams on integrated marketing programs.
• Knowledge of healthcare advertising regulations, privacy considerations, or pharmaceutical marketing practices.
• Google Ads Certifications, Microsoft Advertising Certification, or other relevant digital marketing certifications.

Additional Information

This vacancy is for a backfill here at Klick Health. The base salary range for this position is between CAD $80,000 - $90,000. The final amount offered will be determined based on several factors such as a candidate’s work location, their unique skill set, education, and prior work experience.

Our Commitment to Inclusion

Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We’re also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at [e-mail] and we will work with you to meet your accessibility needs and ensure you have a positive experience.