Segment Campaign Lead: ABM & Demand Gen

Geotab; Southwestern Ontario, Oakville; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading IoT solutions company in Ontario is seeking a Segment Campaign Manager to develop and execute integrated marketing strategies aimed at driving revenue growth and customer acquisition. The ideal candidate will have 5-8 years of experience in B2B SaaS marketing with a strong background in strategic planning and campaign management. This role includes collaboration across departments to ensure effective execution of marketing campaigns and measurement of performance metrics. Competitive benefits are offered, alongside a flexible working model.

Benefits

Flex working arrangements

Home office reimbursement program

Competitive medical and dental benefits

Retirement savings program

Qualifications

• 5 - 8 years of experience in marketing campaign strategy development and B2B SaaS.
• Proven campaign strategy execution with measurable outcomes.
• Experience in the public sector or comparable industry is preferred.

Responsibilities

• Develop strategic annual campaign plans and marketing strategies.
• Manage demand generation and coordinate lead sources.
• Monitor and analyze metrics for future campaign plans.

Skills

Strategic thinking

Cross-functional collaboration

Communication skills

Project management

Adaptability

Data-driven analysis

Tools

Marketing automation tools

ABM platforms

Job description

A leading IoT solutions company in Ontario is seeking a Segment Campaign Manager to develop and execute integrated marketing strategies aimed at driving revenue growth and customer acquisition. The ideal candidate will have 5-8 years of experience in B2B SaaS marketing with a strong background in strategic planning and campaign management. This role includes collaboration across departments to ensure effective execution of marketing campaigns and measurement of performance metrics. Competitive benefits are offered, alongside a flexible working model.