Search Manager

UNAVAILABLE; Toronto; On-site; CAD 70,000 - 80,000; Full time

Job summary

A global communications agency in Toronto is seeking an experienced SEM Manager to oversee and manage SEM campaigns. Responsibilities include optimizing budgets and bids, creating performance reports, and leading a team of SEM specialists. The ideal candidate should possess 5+ years of SEM experience, managerial capabilities, and strong analytical skills. This full-time position offers a salary range of $70,000-$80,000 per year, based on experience.

Qualifications

• 5+ years of SEM agency experience.
• Previous management or supervisory experience required.
• Strong numerical and computer skills necessary.

Responsibilities

• Activate and manage active SEM campaigns.
• Optimize budget pacing, bids, and strategies.
• Pull data from systems to create reports.

Skills

SEM agency experience

Management experience

Proficiency in French

Data analysis skills

Strong numerical skills

Excel and PowerPoint proficiency

Writing skills

Public speaking skills

Job description

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

This is a 12 months contract.

Job Description

• Activate and manage active SEM campaigns
• Build new campaigns, ads, and keywords based on client briefs
• Provide recommendations for new campaigns including tactics, spend and performance estimates etc.
• Perform optimizations based on insights from Search data
• Complete client reports with help from SEM Coordinators
• Oversee training and developing of SEM Coordinators and Specialists
• Manage team that may include SEM Coordinators, Specialists and/or Supervisors
• Account and client strategy development

Responsibilities

• Optimize budget pacing, bids and bidding strategies, ads and more
• Pull data from multiple systems to create PowerPoint and Excel reports
• Identify opportunities or insights during ongoing accounts from Engine systems and reports
• Create and update keywords lists, ad copy, landing pages, and ad extensions
• Provide insight and analysis and perform updates/optimizations to improve performance
• Help with the growth and development of junior team members

Qualifications

• 5+ years of SEM agency experience
• Previous management or supervisory experience
• Proficiency in French preferred
• Shopping Ads experience preferred
• A strong desire to learn and improve own skill set through directing learning
• Organization in order to work on multiple tasks simultaneously
• Ability to find solutions to unique tasks and operate independently on daily tasks
• Comfort and strength in data aggregation, manipulation and analysis
• Strong numerical and computer skills
• High level of capability in Excel and PowerPoint
• Good writing skills, for both ad copy writing and to summarize insights in a concise manner
• Strong public speaking, in order to discuss campaign aspects with clients in meetings
• Accountability

Additional Information

Transparency matters to us. The salary range for this position is $70,000-$80,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted.