Salesforce Marketing Cloud Senior Product Owner

TD; Canada; On-site; CAD 108,000 - 164,000; Full time

Job summary

A leading financial institution in Canada seeks a Senior Product Owner - Salesforce Marketing Cloud to guide its marketing operations. The role involves developing a strategic roadmap, collaborating with leadership, and leading the implementation of advanced marketing capabilities. The ideal candidate will have over 10 years of experience and extensive knowledge of Salesforce products.

Benefits

Health and well-being benefits

Savings and retirement programs

Career development opportunities

Qualifications

• 10+ years of relevant experience in product management, including 5+ years as a Product Owner.
• Strong understanding of customer data strategy and identity resolution.
• Hands-on experience with Salesforce marketing capabilities.

Responsibilities

• Develop the product roadmap for Salesforce Marketing Cloud.
• Lead the creation of a compelling Marketing Cloud product roadmap.
• Act as a visionary and storyteller, energizing business partners.

Skills

Product leadership

Stakeholder alignment

Roadmap development

Salesforce expertise

Agile delivery

Education

Undergraduate degree

Graduate degree

Tools

Salesforce Marketing Cloud

Data Cloud

Job description

Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: Enterprise Enabling Functions

Pay Details: $108,800 - $163,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills, experience, job‑related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

We are looking for a strategic and influential Senior Product Owner - Salesforce Marketing Cloud to guide TD's marketing ecosystem through its next stage of digital evolution. In this role, you will develop a forward‑looking roadmap, socialize new concepts with business leaders, and build alignment across Marketing, Digital, Technology, and Analytics. You will bring hands‑on experience implementing Salesforce marketing capabilities, enabling you to translate vision into practical, scalable solutions. As Salesforce continues shifting advanced capabilities into Data Cloud and core, you will ensure TD's Marketing Cloud stack is modern, integrated, and ready for AI‑powered engagement.

CUSTOMER

• Partner with senior leadership to define and evolve the enterprise vision for Salesforce Marketing Cloud, positioning it as the engine powering next‑generation, connected, personalized experiences across marketing, sales, and service.
• Lead creation of a compelling Marketing Cloud product roadmap, anticipating market shifts, Salesforce platform convergence, evolving customer expectations, and emerging data and privacy trends.
• Act as both visionary and storyteller – energizing business partners, clearly articulating how Marketing Cloud unlocks new capabilities, and driving excitement and alignment around the future customer experience.
• Socialize roadmap direction with clarity and influence, building buy‑in across marketing, analytics, digital, technology, and business product teams.
• Build and maintain a value‑focused product backlog, translating strategy into actionable user stories tied directly to customer and business outcomes.
• Leverage hands‑on experience standing up the Salesforce marketing stack (Marketing Cloud Engagement, Personalization/Interaction Studio, Journey Builder, and related tools) to guide realistic, scalable decisions about sequencing, readiness, and activation.
• Understand the impacts of Salesforce Marketing Cloud Next, including the migration of personalization, segmentation, and analytics into the Data Cloud core, and proactively evolve the roadmap to reflect future‑state architecture.
• Ensure downstream teams are prepared for platform capabilities through robust communication, change leadership, and Day 2 operational planning.

SHAREHOLDER

• Adhere – and ensure pods adhere – to enterprise frameworks, governance, and methodologies for risk, compliance, and operational excellence.
• Actively identify issues, risks, and dependencies; elevate appropriately; and drive mitigation strategies across business and technology teams.
• Lead the Quarterly Business Review (QBR) for Marketing Cloud, highlighting progress, adoption, roadmap evolution, and measurable business value delivered.
• Ensure business operations and product decisions comply with data privacy, regulatory standards, consent capture rules, and internal control frameworks.
• Collaborate closely with enterprise partners (Risk, Privacy, Data Governance, Architecture) to ensure product decisions align with enterprise standards.
• Define OKRs in partnership with stakeholders and track progress toward measurable business outcomes.
• Lead and contribute to cross‑functional and enterprise‑wide initiatives, leveraging domain expertise to identify risks, propose solutions, and guide decision‑making.
• Maintain an active awareness of emerging issues, regulatory changes, and Salesforce ecosystem advancements, assessing their potential impacts and incorporating them into planning.
• Protect organizational interests by identifying and managing risks, strengthening controls, and ensuring transparency across key stakeholder groups.

EMPLOYEE / TEAM

• Cultivate and model the Colleague Promise, creating an environment of trust, growth, well‑being, and belonging.
• Build an engaged, inclusive, high‑performing team that values creativity, curiosity, collaboration, and diversity of thought.
• Act as a culture growth advocate, fostering a learning culture where experimentation is encouraged and teams feel psychologically safe to innovate and challenge norms.
• Provide meaningful and consistent coaching, feedback, and development opportunities; attract and retain top talent to strengthen Marketing Cloud and MarTech capabilities enterprise‑wide.
• Enable continuous learning by actively listening, incorporating feedback, and promoting skill development across technical, business, and leadership dimensions.
• Encourage cross‑team knowledge sharing, building organizational literacy around Marketing Cloud, customer data, personalization, and MarTech operations.
• Lead teams through change with clarity, optimism, and a compelling vision, empowering colleagues to embrace transformation.
• Set performance targets, conduct quarterly Check‑Ins, drive accountability, and ensure alignment to enterprise and business unit objectives.
• Manage team members in alignment with HR policies, ensuring a fair, inclusive, and respectful workplace.

BREADTH & DEPTH

• Oversee and lead a team of technology resources in a cross‑functional agile squad / pod within a high‑complexity, high‑impact area focused on customer experience, personalization, and cross‑channel engagement.
• Provide coaching and mentorship across product, business, technology, and executive partners, elevating Marketing Cloud literacy and influencing strategic understanding.
• Integrate broad enterprise strategy with Marketing Cloud capabilities, shaping program design, business processes, and operating models for long‑term success.
• Offer thought leadership on Salesforce Marketing Cloud Next and the platform convergence bringing personalization, segmentation, and intelligence into Data Cloud core – guiding the organization through architecture changes and new ways of working.
• Facilitate key strategic discussions, providing frameworks, roadmaps, business narratives, and medium‑to‑long‑term planning.
• Bring forward emerging market trends – AI‑driven personalization, privacy evolution, data frameworks, journey orchestration – and help partners understand how these shape the future.
• Set functional direction and collaboration models to achieve shared goals with other product families, technology groups, and business lines.
• Focus on medium‑ and long‑range planning for the Marketing Cloud capability, with clear consideration for scalability, enterprise reusability, and cross‑cloud integration.

EXPERIENCE AND / OR EDUCATION

Undergraduate degree required; graduate degree preferred, or relevant experience.

10+ years relevant experience, including 5+ years as a Product Owner or in agile delivery, preferably within Salesforce or large‑scale MarTech environments.

Strong product leadership capabilities: roadmap development and visioning, stakeholder alignment and influence, benefits articulation and storytelling, structured prioritization and backlog management and cross‑functional leadership and negotiation.

Hands‑on experience standing up or scaling Salesforce marketing capabilities, grounding decision‑making in practical operational realities.

Deep understanding of Salesforce ecosystem evolution, especially as Marketing Cloud and Personalization capabilities move into Data Cloud core.

CSPO or Salesforce certifications (Marketing Cloud Consultant, Data Cloud Consultant, or similar) considered assets.

Strong understanding of customer data strategy, identity resolution, consent governance, activation pipelines, and cross‑cloud integration patterns.

Who We Are

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing – and so will you.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well‑being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well‑being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs.

Additional Information

We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process

We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

Language Requirement (Quebec only)

Sans Objet