Salesforce Marketing Cloud Platform Specialist

Gallagher; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A global insurance brokerage in Toronto is seeking a Salesforce Marketing Cloud Platform Specialist to optimize and expand their marketing automation platform. The ideal candidate will have a Bachelor's degree and 5 years of experience in marketing automation tools like Salesforce Marketing Cloud. Responsibilities include facilitating onboarding for merger partners, ensuring quality assurance, and providing training. The role offers a competitive salary, flexible medical and dental coverage, and opportunities for professional growth.

Benefits

Flexible medical & dental coverage

Employee Stock Purchase Plan

Educational expense reimbursement

Discounted gym membership

Paid sick days & personal days

Qualifications

• 5 years of related experience in marketing automation.
• Experience managing Salesforce.com and Marketing Automation Tools.

Responsibilities

• Facilitate onboarding of merger partners to Salesforce Marketing Cloud.
• Implement improvements for existing processes and capabilities.
• Conduct rigorous quality assurance for project tasks.
• Oversee lead management and data flow automations.
• Provide training on new Salesforce Marketing Cloud features.

Skills

Salesforce Marketing Cloud

Marketing Automation Tools

Communication skills

Attention to detail

Education

Bachelor's degree

Tools

Pardot

Hubspot

Eloqua

Marketo

Job description

Introduction

Welcome to Gallagher - a global community of people who bring bold ideas, deep expertise, and a shared commitment to doing what’s right. We help clients navigate complexity with confidence by empowering businesses, communities, and individuals to thrive. At Gallagher, you’ll find more than a job; you’ll find a culture built on trust, driven by collaboration, and sustained by the belief that we’re better together. Whether you join us in a client-facing role or as part of our brokerage division, our benefits and HR consulting division, or our corporate team, you’ll have the opportunity to grow your career, make an impact, and be part of something bigger. Experience a workplace where you’re encouraged to be yourself, supported to succeed, and inspired to keep learning. That’s what it means to live The Gallagher Way.

Overview

Are you passionate about leveraging cutting-edge marketing automation technologies to drive impactful results? As a Salesforce Marketing Cloud Platform Specialist, you will be a key contributor to the optimization, maintenance, and expansion of our advanced Marketing Automation platform. Your expertise in Salesforce Marketing Cloud and Marketing Automation will be pivotal in ensuring seamless operations, delivering innovative solutions, and empowering teams to achieve their marketing goals effectively.

How You'll Make an Impact

• Merger Transition Support: Facilitate the onboarding of merger partners to Salesforce Marketing Cloud by adhering to established processes and best practices, collaborating with stakeholders to gather requirements, track relevant user stories, and conduct thorough post-deployment checks to ensure successful transitions.
• Platform Enhancement & Solutioning: Contribute to the ideation and implementation of improvements or new requirements for existing processes, features, and capabilities; drive the expansion of platform functionalities to meet evolving business needs and enhance marketing automation capabilities.
• Cross-Functional Collaboration: Partner with marketing automation colleagues and other departments to brainstorm solutions, refine processes, and provide knowledge support; foster a collaborative environment to ensure alignment and efficiency across teams.
• Quality Assurance & Issue Resolution: Conduct rigorous QA for project tasks, identifying and resolving issues related to processes, errors, or system functionality; minimize disruptions to marketing activities by proactively addressing challenges and ensuring system reliability.
• Lead Management & Data Flow Monitoring: Oversee core lead management and data flow automations to ensure the consistent delivery of qualified leads; maintain and optimize processes to support seamless lead generation and nurturing.
• Training & Knowledge Sharing: Provide comprehensive training to marketing automation team members on new and improved Salesforce Marketing Cloud features and functionalities; empower teams with the knowledge and skills needed to maximize platform utilization and drive marketing success.

About You

Required

• Bachelor's degree and 5 years related experience.
• Experience managing Salesforce.com and Marketing Automation Tools (such as Marketing Cloud, Pardot, Hubspot, Eloqua, Watson, or Marketo) in a B2B environment.

Preferred

• Experience running demand generation campaigns.
• Salesforce CRM experience.
• Experience in Insurance and/or Financial Services industry is a plus.

Behaviors

• Strong communication and interpersonal skills, including excellent writing skills.
• Excellent attention to detail.

Compensation and Benefits

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

• Flexible medical & dental coverage to meet your household's needs.
• Life, Dependent Life and AD & D Insurance options.
• Retirement savings including RRSP with company match, TFSA, pension and more.
• Employee Stock Purchase Plan.

Other Benefits

• Educational expense reimbursement.
• Employee assistance programs.
• Discounted gym membership (GoodLife Fitness).
• Opportunity for flexible work arrangements.
• Paid sick days & personal days.
• Employee education recognition program.
• Employee referral bonus program.

Inclusion and Diversity

We value inclusion and diversity. Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

We are an equal opportunity employer which values diversity in the workplace and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non‑conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer‑employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.