Salesforce Marketing Cloud Lead: Data-Driven Growth

Payworks; Winnipeg; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading workforce management solutions provider in Winnipeg seeks a Salesforce Marketing Cloud Lead for a 12-month term. The role focuses on optimizing marketing strategies, improving campaigns, and enhancing customer experiences in an advanced Salesforce ecosystem. Qualified applicants should have 5–7 years of experience, relevant Salesforce certifications, and a strong analytical mindset. Flexible work options are provided, with office attendance at least three days a week.

Benefits

Employer paid benefits including Health Spending Account

Pension plan contributions

Flexible work options

Parental leave benefits

Annual Lifestyle Spending Account

Qualifications

• 5–7 years of experience as a Marketing Analyst or similar role.
• Salesforce certifications in Marketing Cloud.
• Experience with data analytics tools and CMS.

Responsibilities

• Optimize campaigns and enhance customer experiences.
• Develop data-driven marketing strategies.
• Execute personalized email campaigns through Marketing Cloud.

Skills

Data analytics

Strong analytical mindset

Excellent communication

Collaboration skills

Creativity

Education

Bachelor’s degree in Business Administration, Marketing, or related field

Tools

Salesforce Marketing Cloud

Google Analytics

PowerBI

JIRA

Excel

Job description

A leading workforce management solutions provider in Winnipeg seeks a Salesforce Marketing Cloud Lead for a 12-month term. The role focuses on optimizing marketing strategies, improving campaigns, and enhancing customer experiences in an advanced Salesforce ecosystem. Qualified applicants should have 5–7 years of experience, relevant Salesforce certifications, and a strong analytical mindset. Flexible work options are provided, with office attendance at least three days a week.