Salesforce Marketing Cloud Consultant - Marketing Technology Lead

Equality Street Inc.; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A digital marketing consultancy in downtown Toronto seeks a Salesforce Marketing Cloud Consultant to lead marketing technology projects. The ideal candidate has over 5 years of experience in digital marketing and project management, alongside advanced expertise in Salesforce Marketing Cloud. This 1-year contract offers a collaborative workplace focused on impactful, dynamic work in the marketing technology sector, requiring at least 4 days in-office presence.

Benefits

Dynamic, high-performing team

Challenging work opportunities

Meaningful impact in projects

Qualifications

• 5+ years of experience in digital marketing or comparable roles.
• 2+ years of advanced experience with Salesforce Marketing Cloud.
• Knowledge of data management principles.

Responsibilities

• Manage stakeholder relationships balancing objectives and expectations.
• Act as a subject matter expert in marketing automation best practices.
• Liaise with technical and non-technical stakeholders to document requirements.
• Monitor industry trends and identify improvement opportunities.
• Build proof of concepts and present marketing technology solutions.

Skills

Digital marketing

Campaign management

Project management

Marketing automation

Salesforce Marketing Cloud

Stakeholder management

Tools

Salesforce Marketing Cloud

Email service providers

Content management systems

Job description

Salesforce Marketing Cloud Consultant - Marketing Technology Lead

The Martech Lead / Salesforce Marketing Cloud Consultant is a unique hybrid business and technical leader who operates as a subject matter expert, relationship manager, and digital technology lead. This role demonstrates enterprise-level responsibility for the implementation and integration strategy across marketing technology platforms.

This position is responsible for the successful onboarding and overall strategic direction for assigned business partners and serves as a liaison between technical and non-technical stakeholders to design and deliver high-quality, scalable solutions. The ideal candidate consistently demonstrates thought leadership, strong technical expertise, and the ability to manage cross-division, cross-functional teams from project inception through completion.

The role reports to a senior leader within Marketing Technology and is accountable for managing relationships with senior partners across Marketing and IT, while delivering strong business performance, high employee engagement, and a superior client experience that drives value creation.

This is a 1-year contract opportunity that can be extended and requires in-office presence at least 4 days per week in Toronto downtown office location.

What will you do?

• Manage and cultivate assigned stakeholder relationships, balancing business objectives and expectations with optimal, scalable solutions.
• Act as a subject matter expert in marketing automation best practices, including both industry standards and internal practices.
• Liaise with technical and non-technical stakeholders to gather, translate, and document requirements with the appropriate level of detail for clear execution.
• Monitor industry trends and best practices to identify opportunities for improvement in existing and future solutions.
• Communicate effectively and build strong rapport with team members, stakeholders, and business partners using a variety of collaboration techniques.
• Design, test, build, and present proof of concepts, data integrations, queries, automations, journeys, and reports as required.
• Understand, document, and present marketing technology solutions and capabilities in stakeholder-facing sessions.

Requirements

Must-have

• 5+ years of experience in digital marketing, campaign management, account management, project management, or comparable roles.
• 5+ years of experience managing and/or delivering marketing automation projects (email marketing, SMS/push messaging, programmatic marketing, digital advertising, digital marketing).
• 2+ years of advanced experience with Salesforce Marketing Cloud (SFMC) with the following certifications (or equivalent experience): 1) Salesforce Certified Marketing Cloud Consultant, 2) Salesforce Certified Marketing Cloud Email Specialist, 3) Salesforce Certified Marketing Cloud Administrator.
• Knowledge of data management principles.

Nice to have

• Experience with other Salesforce products.
• Experience with other marketing automation platforms.
• Experience with additional email service providers.
• Experience with content management systems.
• Experience with other cloud-based products.
• Familiarity with the software development lifecycle and Agile methodologies.
• Experience with server configuration (DNS, SSL).

What’s in it for you?

• Opportunity to make a meaningful and lasting impact.
• Work within a dynamic, collaborative, progressive, and high-performing team.
• Exposure to challenging and rewarding work in a growing digital and marketing technology environment.

This posting is for a current vacancy that is being actively recruited. Please note that artificial intelligence (AI) may be used at various stages of the recruiting process (e.g., screening, assessment, candidate ranking) and is disclosed here in accordance with Ontario job posting requirements.