Salesforce Marketing Cloud Administrator (Remote)

appfire; Canada; Remote; CAD 80,000 - 110,000; Full time

Job summary

A technology company in Canada is seeking a Salesforce Marketing Cloud Administrator to join its Marketing Operations Team. The role involves optimizing SFMC usage, executing email strategies, and collaborating with various teams. Ideal candidates should have deep knowledge of Salesforce platforms, relevant certifications, and excellent communication skills. This position supports remote or hybrid work environments.

Qualifications

• Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio.
• Ability to interpret performance data.
• Deep understanding of Salesforce Sales Cloud and Salesforce Experience Cloud.

Responsibilities

• Support the Marketing Operations team in building and executing email journeys.
• Maintain SFMC Overview document and training materials.
• Collaborate with key stakeholders to improve Appfire’s SFMC data models.

Skills

Designing SFMC customer journeys

Marketing Cloud Studios & Builders

SQL

JavaScript

HTML and CSS

Troubleshooting SFMC issues

Responsive email campaigns

Salesforce Sales Cloud reporting

Knowledge of privacy policies

Education

Salesforce Marketing Cloud Engagement Developer certification

Salesforce Marketing Cloud Engagement Administrator certification

Salesforce Sales Cloud Administrator certification

Bachelor's Degree in Marketing

Job description

Salesforce Marketing Cloud Administrator (Remote)

Appfire is looking for a Salesforce Marketing Cloud (SFMC) Administrator to join the Appfire Marketing Operations Team. If you are experienced with SFMC and have a passion for building compelling, multi-channel journeys to nurture and engage users throughout their lifecycle, we want to hear from you.

The SFMC Administrator will leverage their deep understanding of the capabilities and functionality of SFMC (ExactTarget) and Salesforce Sales Cloud (SFDC) to support the development of new initiatives, enhancements, operations, and production support for the platform to execute the company’s marketing strategies and campaigns to achieve its goals. This role will collaborate with the Marketing and Salesforce Sales Cloud Operations teams, as well as the Salesforce Product Owner and Salesforce developers, to continuously optimize SFMC's usage and roadmap.

Your everyday tasks will include:

• Support the Marketing Operations team in building and executing email journeys and nurture strategies to communicate with Appfire prospects, customers, and partners
• Responsible for running and maintaining various SFMC and Salesforce Sales Cloud reports such as SFMC email results and Salesforce Sales Cloud campaign results
• Participate in testing website forms to ensure the forms work properly and the data makes it successfully to SFMC and Salesforce Sales Cloud
• Maintain SFMC Overview document and training materials for SFMC
• Conduct Marketing team user training and actively partner with training teams to promote user adoption of Marketing Cloud
• Own all relevant data extensions for email subscriber audiences and segmentation profiles, data hygiene, and ongoing monitoring of data feeds
• Continue the optimization and development of SFMC for Appfire, working with internal stakeholders and external partners to continuously improve and innovate our usage of the platform
• Work with business stakeholders to deploy all SFMC journeys, including emails and landing pages
• Owns overall naming taxonomy and campaign architecture instrumented in the platform
• Responsible for SFMC administrative setup such as: users, roles, permissions, sending domains, business units, integrations (API and FTP), data extensions, contact configuration, etc.
• Work with business stakeholders to design and deliver solutions in Email Studio, Journey Builder, Reporting, Mobile Studio, and Einstein AI as much as possible
• Work with the Salesforce Operations team to design and/or build integrations between SFMC, SFDC, Experience Cloud, and 3rd-party applications or data sources
• Collaborate with key stakeholders and then iteratively improve Appfire’s SFMC data models/architecture, and surfacing of performance metrics, including our technical documentation and internal processes

Skills and experience you'll need to succeed:

• Ability to work with a team to design SFMC customer journeys, and associated data models
• Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Mobile Push, SFMC API, Data Extensions, Data Views, Automations, Journey Builder, Preference Center, Audience Management and Segmentation, Tracking, and Reporting
• Experience reading and writing the following programming languages in SFMC: SQL, AMPScript, JavaScript, HTML and CSS
• Deep understanding, experience, and ability to troubleshoot and resolve issues triggered by SFMC API and Automation in Email and Mobile Push Notifications
• Experience building, deploying, and testing responsive email campaigns including A/B testing
• Ability to interpret performance data and insights to make iterative optimizations to campaigns and tactics
• Deep understanding of Salesforce Sales Cloud and Salesforce Experience Cloud including in-depth experience with Salesforce Sales Cloud reporting
• Prior experience in Marketing roles
• Deep knowledge (certification preferred) in global privacy policies and data compliance standards like GDPR, CASL etc.

Added value skills are a plus but not required:

• Experience training non-technical users in SFMC
• Knowledge of CMS platforms
• Experience with Sigma, Google Analytics 4, and Google Looker
• Active in the Salesforce Trailblazer community
• Experience working in a multinational organization spanning time zones
• Detail-oriented and can operate independently on specific tasks and duties

Education / Certifications:

• Salesforce Marketing Cloud Engagement Developer certification (required)
• Salesforce Marketing Cloud Engagement Administrator certification (required)
• Salesforce Sales Cloud Administrator certification
• Bachelor's Degree in Marketing

Beyond the resume skills that match our culture and this role:

• You are dedicated to elevating client and co-worker experiences, knowing that exceptional work centers on serving others.
• You adapt swiftly to new business demands, understanding that change fuels collective and individual growth.
• You excel in communication, effectively connecting in remote/hybrid environments using tools like Slack, Zoom, and G Suite and through occasional in-person events.

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.