Salesforce Administrator + Builder

AGF Investments; Toronto; On-site; Full time

Job summary

AGF Investments in Toronto, Ontario is seeking a Salesforce Administrator to enhance its Salesforce platform. The role is centered on Salesforce administration, automation, and data modeling to improve sales operations. Ideal candidates will have 3-5 years of experience, a Salesforce certification, and a strong background in configuring Salesforce solutions. The position offers a compensation of $38.50/hour with additional benefits, emphasizing a focus on automation and efficient processes.

Qualifications

• 3–5+ years of Salesforce Administrator experience in a complex environment.
• Advanced expertise with Flow and Salesforce data model.
• Strong stakeholder skills to elicit requirements.

Responsibilities

• Support Salesforce administration, including roles and permissions.
• Design and implement advanced automation using Flow.
• Develop data flows and support integrations using ETL.

Skills

Salesforce Administration

App Configuration

Data Modelling

Process Design

Flow Automation

Education

Salesforce Certified Platform Administrator

Tools

SOQL

Salesforce

ETL Tools

Job description

About AGF

Founded in 1957, AGF is an independent and globally diverse asset management firm. With $60B in assets under management, our companies deliver excellence in investing in the public and private markets through three distinct business lines: AGF Investments, AGF Capital Partners and AGF Private Wealth. AGF brings a disciplined approach, focused on incorporating sound, responsible and sustainable corporate practices. The firm’s collective investment expertise, driven by its fundamental, quantitative and private investing capabilities, extends globally to a wide range of clients, from financial advisors and their clients to high‑net‑worth and institutional investors including pension plans, corporate plans, sovereign wealth funds, endowments and foundations. Headquartered in Toronto, Canada, AGF has investment operations and client servicing teams on the ground in North America and Europe. AGF serves more than 815,000 investors. AGF trades on the Toronto Stock Exchange under the symbol AGF.B.

About the role

We’re looking for a hands‑on Salesforce Administrator and Builder hybrid role to continuously modernize our Salesforce platform for multiple sales teams. This role is heavily focused on configuration, Flow‑based automation, data modelling and integrations, and pragmatic AI experimentation (Agentforce) to improve sales productivity and decision‑making. You’ll partner with sales, operations, analytics, and data teams to translate evolving business needs into scalable, well‑governed solutions—ensuring new data fits the business model and supports real‑world workflows and reporting.

What You’ll Do (Core Areas)

Administration, Configuration & Sales Enablement

• Support Salesforce administration: users, roles, profiles, permission sets/permission set groups, access controls and role‑based Lightning experiences, as required.
• Design and build Business Backlog priorities: Configure and evolve Salesforce objects, fields, relationships, record types, validation rules, page layouts, dynamic forms, Homepages by role/profile, Lightning App pages, navigation, and visibility patterns
• Build account plans and structured selling workflows (goals, milestones, activities, prompts)
• Configure client team relationship models (coverage teams, specialists, visibility patterns, relationship maps) to support collaboration and reporting
• Build role‑based Lightning experiences, including improving usability and adoption through intuitive design, reduced clicks, and clear in‑app guidance (screen flows, prompts)
• Design and build various client sales and behavioural insights using reports and dashboards
• Support multiple sales teams with unique processes, KPIs, and coverage models
• Maintain platform health and governance: data quality, standards, documentation, and release readiness
• Support deployments (change sets and/or DevOps processes)

Automation & Process Modernization

• Design and implement advanced automation using Flow (record‑triggered, scheduled, screen flows)
• Modernize and rebuild business processes to reduce friction, standardize where appropriate, and scale improvements, including migration of legacy automations into a maintainable Flow architecture, where necessary
• Automate manual sales admin work (e.g., guided steps, prompts, data hygiene, reminders) while ensuring reliability and auditability

Data Modelling, Integrations & Data Flow Design (ETL + Reporting)

• Translate requirements into a fit‑for‑purpose data model that aligns to business workflows and reporting needs
• Design and support end‑to‑end data flows from source systems into Salesforce (batch/near‑real‑time), including:
  • Data mapping, transformation logic, and load strategy (incremental vs full)
  • Data quality checks, reconciliation, error handling, and monitoring
• Support integrations using ETL/middleware and APIs (tooling varies by environment; e.g., Informatica, Data Virtuality, etc.)
• Use SOQL (and SQL where applicable) to validate logic, troubleshoot issues, and support reporting/analytics needs
• Ensure new data is usable in Salesforce via appropriate UX and reporting structures (report types, dashboards, summary views)

AI Experimentation (Practical, Value‑Driven)

• Contribute to thoughtful experimentation and adoption of Einstein / Agentforce capabilities
• Identify low‑risk, high‑value AI use cases (summaries, insights, guided actions) with an emphasis on data readiness and governance

Qualifications you will bring

Required

• 3–5+ years of Salesforce Administrator experience in a complex, evolving environment
• Salesforce Certified Platform Administrator certification
• Strong hands‑on experience with App configuration, development and engineering practices, data modelling and process design, with a special focus on Sales Cloud
• Advanced expertise with Flow (including troubleshooting and scalable patterns)
• Strong understanding of Salesforce data model, security model (OWD, sharing, FLS), and platform limits
• Demonstrated experience with data modelling and integrating new data into an existing CRM in a way that supports business workflows and reporting
• Practical integration experience: ETL/data pipelines, data mapping, transformation, reconciliation, and monitoring
• Proficiency with SOQL; SQL experience for external data sources/analytics is an asset
• Strong stakeholder skills: can elicit requirements, clarify ambiguity, and balance speed with long‑term maintainability
• Practical understanding of platform limits and scalable configuration patterns, explains trade‑offs.

Nice to have

• Financial services experience (asset management preferred)
• Exposure to Einstein/Agentforce or AI‑enabled CRM capabilities
• Experience with APIs, middleware/ETL platforms, and release/deployment practices
• Salesforce certifications (Salesforce Certified Platform Administrator II, Salesforce Certified Platform App Builder)

What Success Looks Like

• Modernized, Flow‑first processes that reduce manual effort and improve capabilities across sales teams
• Measurable reduction in manual admin work through smart automation
• Integrated financial/relationship data that fits the Salesforce model, is trusted, and is reportable
• Role‑based UX (including Homepages) that drives adoption and surfaces the right information for each team
• Measurable progress on roadmap and business backlog use cases that improve productivity without compromising governance

Mindset

You’re a builder who enjoys deep configuration, thoughtful automation, and simplifying how teams work. You move quickly but deliberately, balancing delivery speed with quality, governance, and maintainability.

Compensation

The anticipated compensation range for this role is $38.50/hour, which represents base wage. Actual compensation will be determined based on many factors such as role location, candidate experience / qualifications, market conditions, and internal equity. For permanent roles, AGF aims to offer a comprehensive and competitive total rewards package designed to support the success and well‑being of our employees, which may include a combination of base salary, variable compensation, benefits, and retirement savings plans.

Equal Opportunity Employer

AGF is an equal opportunity employer committed to fostering an inclusive and accessible workplace. We welcome and encourage applications from individuals of all backgrounds, including women, Indigenous peoples, racialized persons, persons with disabilities, and members of the 2SLGBTQIA+ community. We do not discriminate on the basis of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or any other status protected by applicable legislation. We are committed to providing reasonable accommodations for applicants with disabilities throughout the recruitment process. If you require accommodation at any stage of the application or hiring process, please contact us at [e-mail] so that appropriate arrangements can be made.