Sales Representative

Senior Helpers Sarnia-Lambton; London; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading senior care service provider in Ontario is seeking a Sales Representative to drive growth and build referral networks throughout the region. This role involves developing client relationships, securing new business, and maintaining existing connections within the senior-care community. Ideal candidates have sales experience, strong communication skills, and a valid driver's license. Earn commissions with unlimited potential, and enjoy a flexible working environment while making a real difference in seniors' lives.

Benefits

Commission based earnings

No cap on earnings

Flexible working environment

Supportive company culture

Potential for career progression

Qualifications

• Proven sales experience, preferably in home care or healthcare services.
• Excellent communication and presentation skills.
• Valid driver’s license and reliable vehicle required.
• Strong organizational and CRM tracking skills.

Responsibilities

• Identify potential referral sources and maintain existing relationships.
• Generate new client leads and convert them into agreements.
• Conduct outreach through calls, meetings, and networking events.
• Keep accurate records of sales activity in CRM.

Skills

Sales experience

Communication skills

Relationship-building

Organizational skills

Tools

CRM software

Job description

At Senior Helpers we provide exceptional in-home care for seniors, enabling them to live safely and independently in their own homes. We are growing rapidly and seeking a results-oriented Sales Representative to bring new business, build referral networks, and drive our growth across the region.

Position Overview

As Sales Representative you will be responsible for developing relationships, securing new client engagements, and expanding our outreach in the senior-care community. This is a commission-driven role—your earnings will reflect your success in generating new business and fostering ongoing referral relationships.

Key Responsibilities

• Identify and engage potential referral sources: hospitals, senior living communities, physicians, discharge planners, social workers, senior service organizations.
• Generate new client leads and convert them into home-care service agreements.
• Conduct outreach: cold calls, in-person meetings, presentations, networking events.
• Maintain and grow relationships with existing referral sources and clients.
• Keep accurate records of sales activity in CRM: leads, conversions, follow-ups, documentation.
• Meet or exceed sales targets and commissions.
• Work collaboratively with care & operations teams to ensure smooth onboarding and delivery of services.

Qualifications

• Proven sales experience (preferably in home care, senior services, healthcare or B2B referral environments).
• Excellent communication, presentation and relationship-building skills.
• Valid driver’s license, reliable vehicle, and ability to travel within the territory.
• Comfortable working independently and pursuing new business aggressively.
• Strong organizational and tracking skills (CRM experience an asset).
• Familiarity with senior-care services, home-care industry, or healthcare referral networks is a plus.

Compensation & Benefits

• Commission based
• No cap on earnings — top performers can significantly increase income.
• Flexible working environment: you’ll manage your territory, schedule, and outreach strategy.
• Supportive company culture — you’ll be backed by our operations, care team, and marketing resources.
• Potential for career progression into senior sales, regional development or leadership roles.

Why Join Us?

• Be part of an organization that genuinely improves the lives of seniors and their families — meaningful work, real impact.
• Opportunity to build your own business footprint in the senior-care market.
• A role where high effort = high reward — unlimited upside for motivated sales professionals.
• Join a team with a strong mission and community reputation.

We are proud to be an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state and local news.