Sales Representative

Williams Machinery; Surrey; On-site; CAD 80,000 - 120,000; Full time

Job summary

An established equipment supplier in Surrey, BC, is looking for a driven Sales Representative to enhance client relationships and deliver tailored forklift solutions. The ideal candidate brings 3–5 years of sales experience and possesses strong communication skills. The role includes conducting demos and site visits while traveling regularly across the Lower Mainland. In addition to a competitive salary with uncapped commission potential, we offer a supportive work culture and comprehensive benefits, ensuring professional growth and job security.

Benefits

Base salary + uncapped commission

Company vehicle for work-related travel

Comprehensive benefits package

Employee Assistance Program (EAP)

RRSP matching plan

Paid vacation

Monthly GRIT Awards

Employee green car benefit

Professional growth and development

Supportive, positive work culture

Flexible Monday–Friday schedule

Career stability and job security

Qualifications

• 3–5 years of successful sales experience in any industry.
• Strong communication and relationship-building skills are essential.
• Valid driver's license and comfort with local travel are required.

Responsibilities

• Build strong client relationships and provide forklift solutions.
• Conduct site visits and demos that make a real impact.
• Collaborate with a supportive team.

Skills

Sales experience

Communication skills

Problem-solving mindset

Relationship-building

Job description

Are you ready to join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers? As part of Wesgroup Equipment, a trusted leader for over 100 years, Williams Machinery has been selling, renting, and servicing equipment across British Columbia, while providing essential safety training for effective machinery operation. We offer a diverse range of equipment for industries like warehousing, construction, milling and more. Join our team of People-Focused Problem Solvers and build a career where your contributions truly make a difference!

Ready to forklift your sales career to the next level? Williams Machinery, part of Wesgroup Equipment, is hiring a driven and outgoing Sales Representative to join our Material Handling Sales team in Surrey, BC.

Total Rewards We Offer

When you join Wesgroup Equipment, you’re not just getting a job — you’re joining a team that invests in your growth, well‑being, and success:

• Base salary + uncapped commission — OTE $80K–$120K
• Company vehicle provided for work‑related travel
• Comprehensive benefits package including extended health and dental coverage, plus Health and Lifestyle Spending Accounts to support your wellness and personal goals
• Employee Assistance Program (EAP) providing confidential mental health and life support
• RRSP matching plan to help you build your financial future
• Paid vacation so you can recharge and enjoy life outside of work
• Employee recognition programs celebrating excellence:
  • Monthly GRIT Awards – peer‑nominated recognition for outstanding effort
  • Annual TRUE GRIT Award – winners earn an exclusive vacation with the CEO and fellow recipients
• Employee green car benefit – eligible employees may apply for a $2,000 benefit toward purchasing a new personal electric vehicle for themselves or their immediate family
• Professional growth and development through training and peer learning
• Supportive, positive work culture with team events and genuine collaboration
• Comfortable workspace with coffee, tea, snacks, and a welcoming lunchroom
• Flexible Monday–Friday schedule that promotes a healthy work‑life balance
• Career stability and job security within a growing, value‑driven organization

What You’ll Do:

• Build strong client relationships and provide the right forklift and reach truck solutions
• Conduct site visits, demos, and presentations that make a real impact
• Collaborate with a supportive, people‑first team

What You Bring:

• 3–5 years of successful sales experience (any industry)
• Strong communication and relationship‑building skills
• Proactive, problem‑solving mindset
• Valid driver’s license and comfort with local travel
• Based in Surrey, BC with regular travel across the Lower Mainland.

Our Values:

• Build trust – with customers and each other.
• Be a team player – commit to working together to win.
• Be customer‑focused – “wow” customers so they become raving fans.
• Support community – care for our people, our community and our planet.
• Deliver results – know what you need to do and get it done.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third‑party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at [e-mail].

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.