Sales Representative

Charton Hobbs Group; Burnaby; On-site; CAD 30,000 - 60,000; Full time

Job summary

A national wine and spirits agency is seeking a Sales Representative for the South Fraser Valley, BC, responsible for driving sales and increasing market share. Candidates should be passionate about wine and spirits, possess strong interpersonal and sales skills, and have at least two years of outside sales experience. The role involves managing partnerships, recording activities, and participating in various events and trade shows. A well-maintained vehicle is necessary for this position, which includes a base salary, incentives, and allowances.

Benefits

Car allowance

Gas card

Incentive bonuses

Qualifications

• Minimum of 2 years of outside sales experience.
• Knowledge of the liquor sales industry preferred.

Responsibilities

• Drive sales of the Authentic Wine & Spirits portfolio.
• Record and manage daily activities through CHG CRM system.
• Participate in trade shows, supplier dinners, and events.

Skills

Interpersonal skills

Sales expertise

Written and verbal communication

Education

WSET level 1

College or university degree in business/sales/marketing

Job description

Sales Representative, South Fraser Valley, BC

6 Month Contract

About Authentic Wine & Spirits Merchants

AWSM is a national wine & spirits agency that represents some of the most iconic brands in the world including Champagne Louis Roederer, MASI, Victoria Distillers, Cono Sur, Marisco, Pascual Toso, Mare Magnum, Gordon and MacPhail, Hine and other world‑renowned brands. We have a temporary contract position open and are looking for a driven team player!

Reporting to the BC Sales Manager, this position’s mandate is to increase the sales and market share of the Authentic Wine & Spirits Merchants portfolio of brands within the parameters set and in line with expectations of the company. This role is responsible for developing and maintaining critical partner relationships with BCLDB and private retail stores.

*Candidates must reside within or near the South Fraser Valley, BC.

Essential Duties and Responsibilities

Retail

• Drive sales of the Authentic Wine & Spirits portfolio
• Strive to exceed assigned quarterly and annual sales objectives and KPI’s
• Increase territory distribution, focus on core brands
• Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on cold box and shelf placements
• Organize trade days for supplier and manager visits in accordance with AWSM best practices
• Pitch quarterly programming and work with private retail chain store managers to execute programs
• Set 6‑week route plan to maximize efficient coverage of territory

Administrative & Other Responsibilities

• Record and manage daily activities through CHG CRM system ensuring accurate records
• Maintain accurate and current account database through CRM
• Work to maximize budgets available and manage expenses within company guidelines
• Participate in trade shows, supplier dinners and events as required
• This position requires flexible hours and will sometimes require nights and weekends with trade shows, supplier dinners, events outside of regular workdays

Job Qualifications

• Experience: The ideal candidate has a passion for wine and spirits and has completed a minimum of WSET level 1. College or university degree in business/sales/marketing preferred. Knowledge in the liquor sales industry preferred as well as minimum 2 years of outside sales experience.
• Skills: Driven team player with strong interpersonal skills. Strength in sales with excellent written and verbal communication. Skilled presenter with ability to adapt to audiences.

Knowledge

Knowledge of the liquor industry (wine and spirits products as well as governmental policy and regulations) an asset. Successful completion of wine and spirit courses is desirable (e.g. WSET) and will be required if hired.

Base salary commensurate with experience plus incentive bonuses. Business related expenses are also covered. Well‑maintained and reliable vehicle is necessary, car allowance and gas card will be provided.

If you are enthusiastic about the alcohol industry, possess sales expertise, and are motivated by achieving sales targets, we invite you to apply for this exciting opportunity to contribute to the success of Authentic Wine & Spirits Merchants. To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this today!

The above information is representative of the work performed in this position; however it is not all‑inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities. This job description will be reviewed annually during the performance evaluation process.

Authentic is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest, however, only those selected for an interview will be contacted.