Sales Manager

Michaels Stores; San Juan de Terranova; On-site; CAD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Tuition assistance

Employee discounts

Job summary

Michaels Stores in St. John’s, NL, Canada seeks a Sales Manager to lead a high-performing selling culture across the store, driving sales results and a customer-focused experience. The role oversees front-end and service operations, ensuring SOPs, brand standards, and operational expectations are met.

You will coach selling behaviors, support KPI achievement, and ensure efficient day-to-day execution with a strong emphasis on customer satisfaction and seamless omni-channel service.

Qualifications

• 3+ years retail leadership experience

Responsibilities

• Assist Store Manager in leading SOPs and ensuring compliance with company programs and legal requirements.
• Model and coach Customer Experience and ART of Selling behaviours to drive conversion and customer satisfaction.
• Provide Manager-on-Duty coverage, maintain floor leadership and operational continuity.
• Ensure accurate use of POS and Self-Checkout systems to support transactions and customer support.
• Promote and enroll customers in the Loyalty Rewards Program to drive retention and repeat visits.
• Drive sales and operational excellence in omni-channel service, including BOPIS and Same Day Delivery.
• Train, coach and develop team members through onboarding and ongoing skill-building across departments.
• Maintain Asset Protection practices to reduce shrink through awareness, compliance and safe operations.

Job description

Store - ST. JOHN'S, NL

The Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. This role oversees front-end and service operations, ensuring consistent execution of selling behaviors, brand standards, and operational expectations. The Sales Manager supports the achievement of key sales and service KPIs through effective leadership, customer-focused coaching, and efficient day-to-day execution.

Major Activities

• Assist Store Manager in leading and managing adherence to Standard Operating Procedures (SOPs) and Company programs to ensure compliance with applicable laws and requirements.
• Ensure execution of Company policies and standards, holding team accountable for store conditions and results.
• Model and coach best-in-class Customer Experience and ART of Selling behaviors, driving conversion and customer satisfaction.
• Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
• Ensure accurate and efficient use of POS and Self-Checkout systems, supporting smooth transactions and customer support.
• Oversee Balloons business, birthday party operations, and other in-store programs and events
• Promote and enroll customers in the Loyalty Rewards Program, driving retention and repeat visits through consistent execution.
• Champion MCC/Extend services (US only), ensuring team awareness and customer adoption of protection plans and offerings.
• Drive sales and operational excellence in the Knit & Sew Shop, including expertise and oversight of the Cut Bar experience.
• Ensure efficient execution of BOPIS and Same Day Delivery, delivering timely order fulfillment and strong omni-channel service.
• Support Custom Framing operations, including customer consultations and coordination with the frame shop (in select volume frame shops).
• Train, coach, and develop team members through structured TM onboarding and ongoing skill-building across assigned departments.
• Partner in maintaining strong Asset Protection practices, reducing shrink through awareness, compliance, and safe operations.

Minimum Type of Experience Required

• 3+ years retail leadership experience

Work Environment

• Ability to remain standing for long periods of time
• Ability to move throughout the store
• Regular bending, lifting, carrying, reaching, and stretching
• Ability to lift, carry, push, and pull merchandise and fixtures, up to 25-50 pounds with or without reasonable accommodation.
• Ability to climb ladders or step stools to stock and retrieve products.
• Ability to perform repetitive motions, including scanning items, stocking shelves, and operating POS equipment.
• Ability to work in a fast-paced environment with frequent customer interactions.
• Work hours include nights, weekends and early mornings

Applicants in Canada must satisfy federal, provincial, and local legal requirements of the job.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.comandMichaels.ca.The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visitwww.michaels.com.

At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit mikbenefits.com.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.