Sales Manager

Reliance Home Comfort; Edmonton; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive benefits

Promotional opportunities

Job summary

Reliance Home Comfort is seeking a Sales Manager in Canada to lead a high-performing Home Comfort Advisors sales team and drive growth across HVAC offerings. The role requires strategic direction, budgeting, and cross-functional collaboration with service and installation teams.

Ideal candidates have 5–10 years of sales leadership, strong communication and negotiation skills, and a track record of recruiting top talent and delivering results in a dynamic environment.

Qualifications

• 5–10 years of sales and marketing leadership experience.
• Excellent communication, leadership, training and motivation skills.
• Strong influence and negotiation skills.
• Results-oriented; high capacity to achieve targets.

Responsibilities

• Provide strategic direction, business planning, and implements measures to ensure success of residential HVAC program.
• Direct a sales team of Home Comfort Advisors and ensure they meet and exceed objectives.
• Accountable for managing the sales budget including profit and loss accountability.
• Recruitment: sourcing, interviewing and hiring activities.
• Develop and execute a local market plan to drive organic lead generation.
• Identify and develop growth strategies to launch in new geographical territories.
• Partner with Service Operations and Installation Teams to maximize opportunities for service technicians and installers.

Skills

Sales leadership

Communication skills

Negotiation skills

Training & coaching

Strategic planning

Relationship building

Customer focus

Adaptability

Education

Business degree or equivalent working experience

Job description

Find Your Limitless with Reliance

By joining Reliance as a Sales Manager, you’ll become an important team member and will be provided with the tools you need to succeed. We have ambitious growth plans and are looking for Team Members who want to grow with us. At Reliance, we pride ourselves on the fact that we provide limitless opportunities for growth and we encourage it by rewarding our Team Members for their success in many ways. If you’re ready to find your limitless – join us!

What will you do?

• Learn and grow as an important part of a team that cares about Reliance and its customers.
• Provides strategic direction, business planning, and implements measures to ensure success of residential HVAC program
• Direct a sales team of Home Comfort Advisors and ensure they are meeting and exceeding their individual and team objectives
• Accountable for managing the sales budget including profit and loss accountability.
• Responsible for the identification of recruitment needs and managing the full cycle of sourcing, interviewing and hiring activities
• Direction and motivation of a high performing sales team through effective training and coaching.
• Partner with Service Operations and Installation Teams to maximize opportunities for the service technicians and installers
• Contribute with the development and implementation of effective sales processes for the organization.
• Responsible for developing and executing a local market plan to drive organic lead generation
• Responsible for identifying and developing growth strategies to launch in new geographical territories

What do we offer?

• A comprehensive benefits package and group savings plan
• Ability to win a president’s award along with a fully inclusive trip for two
• Ongoing leadership, training and support
• Cross-functional career opportunities
• Constant internal promotional opportunities
• Individualized career progression plans
• A comprehensive benefits and group savings plan
• Fast growing company with an award-winning culture

What do you bring?

• A growth mindset: above all else, we’re looking for people who are dependable, ambitious and want to grow with Reliance
• Business degree or equivalent working experience
• 5-10 years of sales and marketing leadership experience
• Excellent communication skills, leadership, training and motivation skills
• Strong influence and negotiation skills
• Results-oriented; high capacity to achieve high level of individual performance and team performance by focusing on targets and objectives
• Flexibility and adaptability; high capacity to work in and lead an evolving organization; establishing new processes, etc.
• Relationship building; strong ability to develop new and effective relationships with internal and external contacts
• Integrity and customer focus; experience with interacting with both internal and external customers

Why Reliance?

As a leader in home services and energy efficient solutions for over 60 years, Reliance Home Comfort® (Reliance) is committed to being the Destination of Choice by delivering exceptional experiences for customers seeking comfort and Team Members seeking a rewarding, inclusive workplace. With over 2 million customer relationships, Reliance is a trusted source and has become one of Canada’s largest providers of water heaters, furnaces, heat pumps, air conditioners, water purification, plumbing, protection plans, smart home, electrical, and EV chargers. Headquartered in Toronto, Reliance employs a workforce of over 2,700 Team Members across 28 branches in Canada and two locations in the United States. Reliance has been certified as a Great Place to Work in 2024 and has been recognized as one of Canada's Most Admired Corporate Cultures by Waterstone Human Capital, for eight consecutive years since 2016. Reliance remains focused on sustainability, workplace safety, wellness, diversity, inclusivity, and prudent governance.
Reliance Home Comfort is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds including minorities and those with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Use of Artificial Intelligence (AI)

We use AI‑enabled tools to support parts of our selection process; however, every hiring decision is reviewed and finalized by our people.