Sales Executive – National Signage Programs

JD Sign Group; Cambridge; Remote; CAD 350,000 - 500,000; Full time

Job summary

A leading signage company is seeking a Senior Sales Executive to manage the entire sales cycle for large-scale signage programs across Canada and the U.S. This role requires over 10 years of B2B sales experience with proven success in closing significant deals. You will collaborate closely with clients and teams to ensure project execution and profitability. Compensation includes flexible options and commissions with an OTE of $350,000–$500,000+.

Benefits

Flexible compensation options

Health & Dental Benefits

Company laptop and phone

Travel reimbursement

Qualifications

• 10+ years of B2B sales experience in signage, construction, or manufacturing.
• Proven record of closing multi-site deals ($500K–$2M+).
• Ability to travel for client meetings and trade events.

Responsibilities

• Hunt and close new national and regional accounts.
• Lead discovery, proposal, pricing, and contract negotiations.
• Build executive-level relationships with decision-makers.

Skills

B2B sales experience

Consultative sales

Strong communication skills

Commercial acumen

Tools

Zoho CRM

Salesforce

Job description

About JD Sign Group

JD Sign Group is a leading Canadian architectural signage and brand implementation company, partnering with national brands across QSR, retail, banking, and institutional sectors. We design, manufacture, and install multi‑site signage programs coast‑to‑coast, managing every phase from concept to completion.

The Role

As a Sales Executive – National Signage Programs, you’ll own the full sales cycle for large‑scale signage programs — from prospecting and proposal through close and hand‑off. You’ll target multi‑site brands, construction groups, and national roll‑outs, building long‑term partnerships supported by JD’s in‑house design, fabrication, and installation teams. This is a senior, high‑impact role suited for sales professionals with proven success selling capital projects, construction services, or signage solutions to enterprise and multi‑location clients.

Key Responsibilities

• Hunt and close new national and regional accounts across Canada and the U.S.
• Lead discovery, proposal, pricing, and contract negotiation for multi‑site signage programs.
• Work closely with Project Delivery and Operations to ensure execution excellence and margin protection.
• Build and maintain executive‑level relationships with decision‑makers in Construction, Facilities, and Brand departments.
• Maintain accurate pipeline forecasting and activity tracking in Zoho CRM.
• Protect target gross margins and drive account profitability.
• Collaborate cross‑functionally to identify upsell, refresh, and maintenance opportunities.
• Represent JD Sign Group professionally at client meetings, trade shows, and industry events.

Ideal Profile

• 10+ years of B2B sales experience in signage, construction, manufacturing, or facility branding (open to candidates with less experience IF they have existing extensive networks).
• Proven record of closing multi‑site or program‑based deals ($500K–$2M+).
• Skilled at consultative sales and managing complex buying groups.
• Strong commercial acumen — understands costing, estimating, and project economics.
• Exceptional communication and presentation skills with executive clients.
• Confident, entrepreneurial, and driven to exceed sales targets.
• Experienced with CRM systems (Zoho, Salesforce, or similar) and disciplined in pipeline management.
• Able to travel as needed for client meetings, site visits, and trade events.

Benefits

Compensation & Benefits

• Compensation: Flexible Options; base + uncapped commissions OR 100% commission with guaranteed income draw for your first year while you ramp your pipeline.
• OTE $350,000–$500,000+ + benefits.
• Travel Reimbursement.
• Health & Dental Benefits.
• Company laptop, phone, and full technology suite.
• Support from full in‑house design, engineering, fabrication, and installation teams.