Sales Director

FLiiP; Remote; CAD 125,000 - 150,000; Full time

Job summary

A fast-growing SaaS startup in Ottawa is seeking a Sales Leader to drive revenue growth through full sales cycle management. The successful candidate will lead and mentor a small sales team, develop effective sales strategies, and handle complex deals in the fitness industry. This role requires over 7 years of experience in B2B sales and strong leadership skills. The company offers a competitive compensation package and a remote-first culture with flexibility.

Benefits

Competitive total compensation package

Remote-first culture

Collaborative team culture

Direct access to executives

Qualifications

• 7+ years of full sales cycle experience in B2B SaaS.
• Strong leadership and team management experience.
• Proven track record in managing inbound and outbound sales.

Responsibilities

• Lead and grow a small sales team.
• Develop effective sales strategies for revenue growth.
• Manage the full sales cycle from lead generation to close.

Skills

B2B SaaS Sales

Lead Management

Negotiation Skills

Team Management

Communication Skills

Job description

Role Overview

FLiiP is on a mission to modernize the fitness industry through our all-in-one SaaS platform. We help commercial gyms and multi-location operators streamline their operations, increase member retention, and unlock smarter growth across the entire member journey. Backed by leading investors and part of the Google for Startups Accelerator, we’re scaling rapidly across North America.

Key responsibilities

• Sales Leadership: Lead, mentor, and grow a small but expanding sales team, initially consisting of one Account Executive and two new hires, with a clear roadmap for growth into international markets.
• Full Sales Cycle Management: Own and manage the entire sales cycle, from lead generation (inbound and outbound) to close. Develop strategies to optimize both inbound leads and outbound prospecting efforts.
• Hands‑on Deal Management: Personally handle and close large, complex deals, with a focus on multi‑location fitness chains and enterprise‑level customers.
• Revenue Growth: Develop and execute strategies to quadruple our revenue over the next 18 months by effectively managing the pipeline and driving conversion.
• Sales Strategy & Execution: Collaborate with the Chief Growth Officer to refine our go‑to‑market strategy, incorporating a balanced mix of inbound and outbound sales tactics, pipeline management, and deal closing.
• Team Development: Help recruit, onboard, and develop new sales talent, fostering a high‑performance, goal‑oriented sales culture.
• Strategic Partnerships: Potential to expand into overseeing and managing strategic partnerships to drive additional revenue streams and growth opportunities.
• Collaboration: Work closely with marketing and product teams to ensure alignment between sales strategies, customer acquisition efforts, and product development.
• Forecasting & Reporting: Provide accurate sales forecasts, monitor KPIs, and deliver insights on deal flow, pipeline health, and team performance.

Requirements

• 7+ years of full sales cycle experience, preferably in B2B SaaS, including a mix of inbound lead management and outbound prospecting. At least 2 years in a leadership or management role ideally at a seed or Series A startup.
• Proven track record of closing complex, high‑value deals, particularly in the fitness or related industries (e.g., wellness, sports, health tech).
• Experience managing both inbound and outbound sales pipelines, with a strategic approach to optimizing lead conversion and deal velocity.
• Strong leadership and team management skills, with a focus on mentoring and developing talent.
• Experience in building and executing a sales strategy from scratch, including team scaling and process improvements.
• Excellent communication and negotiation skills, with the ability to manage relationships with C‑suite executives and key decision‑makers.
• Hands‑on, "roll up your sleeves" approach with a passion for building a business from the ground up.
• Bonus: Bilingual in French (not required) and English.
• Bonus: Experience working in the fitness tech or health SaaS industry.
• Nice to have: Interest or experience in leveraging the newest AI capabilities and automation to create efficient and scalable inbound and outbound sales processes.

Benefits

• Competitive total compensation package.
• Remote‑first culture with flexibility.
• The opportunity to shape the future of a fast‑growing SaaS startup.
• A collaborative, growth‑oriented team culture.
• Direct access to the executive team and significant responsibility from day one.