Sales Director

CPG Executive Search Inc.; Cambridge; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading snacking food manufacturer is seeking a Director of Sales - Americas to manage and develop private label snacking business. The role involves driving sales growth, managing relationships with brokers, and expanding market presence across North America. Ideal candidates will have a strong sales background in the food industry and a proactive approach to business development. Extensive travel is required.

Qualifications

• 5 years of experience in sales, with focus on account management and business development.
• Proven track record of exceeding sales targets.
• Experience with external brokers and distributors in the food and beverage industry.

Responsibilities

• Serve as the primary contact for external brokers.
• Develop and execute strategic sales plans.
• Proactively prospect and secure new accounts.

Skills

Sales Management

Business Development

Negotiation

Communication

Market Analysis

Education

Bachelor’s degree in business, Marketing, or a related field

Tools

CRM software

Microsoft Office Suite

Job description

Overview

Director of Sales - Americas

Reporting to: CEO

Location: Cambridge, ON

On-site when not travelling

The Company:

Our client is an entrepreneur led, fast-growing private label snacking food manufacturer. With multiple sales serving high volume sales to large Grocery, Retail and Food Service customers across Canada, the US, Mexico and abroad. This a great opportunity to join a dynamic team and lead sales with lots of capacity and growth upside.

The Opportunity:

The Account Manager is responsible for managing and developing Private Label Snacking business across Canada, the United States, and the broader Americas region. The associate plays a key role in driving sales growth by managing broker relationships, identifying and creating new sales opportunities, and expanding market presence.

Best suited for:

-Entrepreneurs mindset

- Ability to wear many hats and someone who enjoys ‘doing the tactical work’ on the front lines vs. delegating to large teams

- work strategically directly with a CEO to guide and expand sales and marketshare across North America

Duties and Responsibilities

The associate’s primary functions and responsibilities are as follows:

• Serve as the primary point of contact for external brokers across the designated territories, ensuring they are equipped with the tools, knowledge, and resources to effectively sell our products
• Develop and execute strategic sales plans to achieve and exceed sales targets. Analyze market trends, competitor activity, and consumer insights to identify new business opportunities.
• Proactively prospect and secure new accounts within the retail, foodservice, and distribution channels. This includes new business development outreach, networking, and attending industry trade shows.
• Nurture and grow relationships with existing key accounts, conducting regular business reviews to identify opportunities for increased sales and new product placements.
• Negotiate contracts and agreements, working towards maximizing profitability and meeting sales quotas.
• Monitor sales data, market conditions, and industry trends to provide regular reports and insights to senior management.
• Work closely with the R&D, and operations teams to ensure product and business strategies are aligned with market needs and customer demands.
• Maintain accurate records of all sales activities, customer interactions, and sales pipelines.
• Proactively identify at-risk clients and collaborate with internal teams to resolve complex issues and challenges.
• Address client needs and concerns promptly and professionally to ensure client satisfaction.
• Work closely with product life management (PLM), production, and distribution teams to ensure successful product launches and effective sales campaigns.
• Perform other assigned duties.
• Follow Health and Safety rules and regulations.
• Must follow Good Manufacturing Practices, Food Safety, and Food Defense guidelines.
• Comply with all Company policies and procedures.

Ideal Qualifications & Competencies

• Bachelor’s degree in business, Marketing, or a related field.
• 5 years of experience in sales, with a focus on account management and business development in the food and beverage industry, preferably in crackers or a related category.
• Proven track record of exceeding sales targets and driving significant revenue growth.
• Experience managing and working with external brokers and distributors.
• Strong understanding of the retail, foodservice, and distribution channels in Canada, the US, and/or the Americas.
• Excellent communication, negotiation, and presentation skills.
• Ability to work independently and manage a large territory.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel extensively across the territories.
• Ability to work in a fast-paced environment.