Sales Development Specialist

Smartrend Manufacturing Group; Winnipeg; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading manufacturing firm in Winnipeg is seeking a Sales Development Specialist to drive growth through lead generation and customer engagement. The role involves qualifying opportunities, supporting account development, and building lasting relationships. Ideal candidates will have 1-3 years of sales experience, strong communication skills, and proficiency with CRM tools. The position offers a competitive salary, benefits, and a supportive team environment focused on work-life balance.

Benefits

Competitive salary based on experience

Group insurance plan with health spending account

Paid vacation

Company-paid shutdown from Christmas to New Years

Matching RRSP program

Qualifications

• 1-3 years of experience in inside sales, sales development, lead generation, or customer engagement.
• Demonstrated success generating and qualifying leads through outbound outreach.
• Strong organizational skills with the ability to manage follow-ups.

Responsibilities

• Generate and qualify leads through outbound calls, prospecting, and targeted campaigns.
• Build and nurture relationships with prospective customers to support early-stage sales growth.
• Track and document sales development activities and provide regular activity updates.

Skills

Lead generation

Customer engagement

Relationship building

Communication skills

CRM proficiency

Organizational skills

Education

Diploma or degree in Business, Marketing, or Communications

Tools

CRM systems

Microsoft Office

Job description

Smartrend Manufacturing Group (SMG) Inc. is one of Manitoba’s fastest-growing companies, committed to increasing safety in the school bus industry and reducing emissions in the electric vehicle charging sector through our diverse divisions. We design and develop exciting, patented, and innovative technologies that make a real and lasting impact across multiple industries.

At the heart of our success are the values that guide everything we do:

• People – our team is what makes us special
• Passion – from our hearts and minds, demonstrated through our actions
• Priority – we put the customer first, every day, in everything we do
• Partnership – with each other, our customers, and our suppliers

We provide a supportive environment where hard work, passions, and goals are recognized. Innovation and collaboration are at the heart of what we do. Share your drive and aspirations with us, and we’ll ensure that your efforts open doors to new opportunities and growth.

THE POSITION

The Sales Development Specialist (SDS) plays a key role in driving growth by generating leads, qualifying opportunities, booking sales meetings, and supporting early-stage territory or account development alongside the Account Executive team. This role is ideal for someone who is results-driven, customer-focused, and energized by building relationships and uncovering new business opportunities.

HOW YOU WILL BE MAKING AN IMPACT

• Generate and qualify leads through outbound calls, prospecting, research, and targeted campaigns.
• Route qualified opportunities to the Account Executive team for next-step engagement.
• Build and nurture relationships with prospective and existing customers to support early-stage sales growth.
• Follow up with customers to maintain engagement and deliver an exceptional experience.
• Identify and develop new customer accounts to expand market reach.
• Use CRM and sales tools to uncover customer needs and support tailored solutions.
• Track and document sales development activities and provide regular activity updates.
• Conduct market research to identify trends and new opportunities.
• Represent the company at trade shows, conferences, and industry events.
• Maintain current product knowledge and industry awareness to support informed customer conversations.
• Collaborate with internal teams to strengthen customer relationships and support sales objectives.

WHAT SUCCESS LOOKS LIKE

• Consistent generation of qualified leads that strengthen the early-stage sales pipeline.
• Strong, trust-based customer relationships that increase engagement and opportunity creation.
• Accurate and up-to-date CRM records that provide clear visibility into sales development activities.
• Timely and professional follow-through on customer needs and inquiries.
• Effective collaboration with Account Executives and internal teams to support overall sales growth.
• Maintained and applied product and industry knowledge to enhance customer conversations.
• Efficient workload management that meets deadlines and achieves monthly activity goals.

WHAT SKILLS AND EXPERIENCE YOU REQUIRE

• Diploma or degree in Business, Marketing, Communications, or a related field (or equivalent experience).
• 1–3 years of experience in inside sales, sales development, lead generation, or customer engagement.
• Demonstrated success generating and qualifying leads through outbound outreach.
• Strong communication and relationship-building skills across phone, email, and virtual channels.
• Proficiency with CRM systems, digital sales tools, and Microsoft Office.
• Strong organizational skills with the ability to manage follow-ups and maintain accurate records.
• Ability to identify customer needs and position appropriate solutions.
• Self-motivated, results-oriented, and able to work independently in a fast-paced environment.
• A proactive team player with a strong commitment to customer service.

THE BENEFITS OF BEING PART OF OUR TEAM

We believe that a healthy, supported team is key to our success. That’s why we offer a benefits package that prioritizes work-life balance, financial wellness, and overall well-being.

Our team members enjoy:

• Competitive salary based on experience
• Group insurance plan with health spending account
• Paid vacation
• Company-paid shutdown from Christmas to New Years
• Matching RRSP program

We would like to thank all applicants who apply, however, only those selected for an interview will be contacted.