Sales Development Representative

Rodan-Energy-Solution; Mississauga; Hybrid; CAD 50,000 - 55,000; Full time

Benefits offered by this job

Comprehensive health benefits package

Group RRSP with employer matching

Job summary

Rodan Energy in Mississauga is seeking a Sales Development Representative to generate qualified meetings and build expertise in North American energy markets. You will lead outbound prospecting, identify key decision-makers, and keep Salesforce up to date while collaborating with the Business Development team.

You will engage North America’s C&I accounts across PJM, MISO, IESO, and AESO, working in a hybrid setup (3 days/week in Mississauga).

Qualifications

• 1–3 years in sales or related customer-facing roles.
• Outbound cold-calling experience preferred.
• CRM experience (Salesforce preferred) and familiarity with sales tools.
• Excellent verbal and written communication.
• Strong organization and time management.
• Location: Hybrid - Mississauga HQ (3 days per week expected).

Responsibilities

• Research target accounts within assigned territories and verticals.
• Identify decision-makers using LinkedIn, ZoomInfo, Salesforce and other tools.
• Build and maintain targeted prospect lists with current information.
• Execute daily outbound prospecting with high activity levels.
• Perform cold calls, voicemails, emails, LinkedIn outreach and follow-ups.
• Qualify prospects on facility type, energy profile and stakeholders.
• Schedule discovery calls and meetings with the BDD.
• Maintain Salesforce hygiene with calls, emails, notes and next steps.
• Collaborate with the team on priorities and marketing campaigns.

Skills

Sales experience

Sales Development

Inside sales

Business development

Customer-facing role

Tools

Salesforce

Sales engagement tools

Job description

About Us:

At Rodan Energy, our mission is Making Sustainable, Attainable. As a leading North American energy services company, we provide innovative energy solutions that help clients reduce energy costs and GHG emissions, support electrification, and enhance grid efficiency. With over 20 years of expertise, we’re trusted by North America’s largest energy users, power producers, and utilities.

Why Join Rodan:

• Thriving Industry: Join a rapidly growing sector at the forefront of innovation and sustainability, shaping the future of energy management.


• Product Market Fit: With a 98% client retention rate and consistent YOY growth, Rodan has built a reputation for delivering trusted, long-term partnerships with industry leaders.


• Top Talent & Strong Culture: Collaborate with high-performing, passionate individuals who are committed to excellence and sustainability.

What Makes This Role Great:

• You own a clear, measurable outcome. Success isn't vague — it comes down to one number: qualified meetings booked. That clarity means you always know exactly how you're winning.


• This is a launchpad, not a landing spot. The Sales Development Representative role is the defined entry point into Rodan's Business Development org, with a clear path to Business Development Director for high performers.


• You're building real energy-market expertise from day one. Working North America's C&I accounts across PJM, MISO, IESO, and AESO gives you fluency in a sector where that knowledge is a genuine long-term career asset.

Key Responsibilities:

Prospecting & Territory Development

• Research target accounts within assigned territories and verticals


• Identify decision-makers using LinkedIn, ZoomInfo, Salesforce, and other prospecting tools


• Build and maintain targeted prospect lists


• Keep account information accurate and current in Salesforce

Outbound Execution

• Execute daily outbound prospecting at consistently high activity levels through:


• Cold calling and voicemail campaigns


• Personalized email outreach and structured follow-up sequences


• LinkedIn engagement


• Trade show, event, and marketing campaign follow-up


• Referral outreach

Opportunity Qualification

• Conduct first-level qualification of every prospect to establish:


• Facility type, energy profile, and operational characteristics


• Utility / ISO market


• Decision-making process and stakeholders


• Interest level, timing, and fit with Rodan Energy solutions

Meeting Generation

• Coordinate calendars with the assigned BDD to schedule discovery calls, virtual meetings, facility visits, and executive introductions. Every meeting is handed off with complete background information and qualification notes so the BDD enters prepared.

CRM Discipline

• Maintain complete Salesforce hygiene, documenting all calls, emails, notes, activities, next steps, contact information, and opportunity status — updated daily, without exception.

Team Partnership

• Review weekly priorities with the assigned BDD


• Build target account lists and support marketing campaigns


• Follow up after trade shows and events


• Identify expansion opportunities within existing account

Required Skills and Qualifications:

• 1–3 years in sales, Sales Development Representative, inside sales, business development, or a customer-facing role


• Outbound cold-calling experience preferred


• CRM experience (Salesforce preferred); familiarity with sales engagement tools is a plus


• Excellent verbal and written communication with a professional phone presence


• Strong organization, time management, and attention to detail


• Persistence, coachability, and the ability to manage multiple priorities


• Comfort working toward and being measured against clear goals


• Location: Hybrid - Mississauga HQ (3 days per week expected)

Preferred Background

• Selling energy solutions, industrial products, B2B technology, SaaS, manufacturing, or engineering services


• Working with commercial & industrial customers, manufacturers, utilities, or energy markets

Rodan Compensation & Benefits Include:

• Comprehensive health benefits package


• Group RRSP with employer matching


• $50,000- $55,000 per year

Hiring Process

• Background Check: As part of our hiring process, the successful candidate will be required to complete a background check, which may include a criminal record check, credential verification, and a driver's abstract (if applicable). Professional references will also be collected as part of the process.


• Assignment: Shortlisted candidates may be asked to complete a practical assignment. This is an opportunity to demonstrate your strategic thinking, creativity, and approach to real-world challenges relevant to the role.

Artificial Intelligence Disclosure

Rodan Energy may use artificial intelligence tools to support the screening, assessment, or selection of applicants during the recruitment process.