Sales Development Representative

Entrust Corporation; Canada; Hybrid; CAD 30,000 - 60,000; Full time

Job summary

A global security solutions provider is seeking a Sales Development Representative specialized in Data Security Solutions. This role focuses on identifying, qualifying, and nurturing sales leads within North America. The ideal candidate will have a proven track record in inside sales and exceptional communication skills. The position offers a flexible work environment and opportunities for career growth in information security.

Benefits

Comprehensive health and well-being programs

Generous 401(k) matching contribution

Paid personal time off

Parental leave

Education reimbursement

Qualifications

• Proven track record of exceeding sales objectives.
• Strong organizational and time management skills.
• Strategic thinking abilities.

Responsibilities

• Conduct outbound sales discovery and lead prospecting.
• Articulate the value proposition of digital security solutions.
• Manage and progress Marketing Qualified Leads to Sales Qualified Leads.
• Identify key decision-makers and their budget potential.
• Generate new sales leads through various efforts.
• Facilitate introductions between Account Executives and prospects.

Skills

Inside Sales / B2B sales experience

Customer-focused

Strong communication skills

Ability to navigate new technology

Prospecting and pipeline building

Education

Bachelor's degree or equivalent

Tools

SalesForce CRM

Job description

Join us at Entrust

At Entrust, we’re shaping the future of identity centric security solutions. From our comprehensive portfolio of solutions to our flexible, global workplace, we empower careers, foster collaboration, and build solutions that help keep the world moving safely.

Get to Know Us

Headquartered in Minnesota, Entrust is an industry leader in identity-centric security solutions, serving over 150 countries with cutting-edge, scalable technologies. But our secret weapon? Our people. It’s the curiosity, dedication, and innovation that drive our success and help us anticipate the future.

We’re looking for a Sales Development Representative - Data Security Solutions

The Sales Development Representative is responsible for identifying, qualifying, and nurturing new opportunities for Entrust's digital security solutions, including PKI, HSM, Key Management, and Identity offerings. The primary objective is to drive revenue and develop outbound sales leads for the Business Development Team. As the initial point of contact, the Sales Development Representative (SDR) will establish trust, build relationships, and create new sales opportunities with prospects.

• We offer flexibility
• We offer a diverse work environment
• Futureproof your career with a job in information security

How you will make an impact :

• Conduct outbound sales discovery and lead prospecting activities for Entrust's digital security solutions.
• Clearly articulate the unique value proposition of Entrust's digital security solutions through various communication methods (phone, web, etc.) to existing customers, prospects, and North American channel partners.
• Manage and follow up on Marketing Qualified Leads (MQLs) received from Marketing, providing feedback and progressing MQLs to Sales Qualified Leads (SQLs).
• Identify key decision-makers, timeline, and budget potential to map qualified prospects. Ask qualifying questions to identify the correct prospect contact.
• Engage in daily prospecting efforts to generate new sales leads within the assigned territory, leveraging referrals from existing customers, inbound leads, cold calling, and collaboration with other territory managers.
• Facilitate meaningful introductions between Account Executives and new prospects.
• Maintain comprehensive client information, including call records and account status, in SalesForce CRM to enhance consistency in client approach.
• Recognize market trends and report customer feedback on product enhancements to the broader team during scheduled sales meetings.
• Contribute to growing the sales pipeline by prospecting installed base accounts, key named accounts, and executing territory plans, sales strategies, and forecasts.
• Effectively manage timelines and follow-up efforts.

Qualifications

Basic Qualifications :

• Inside Sales / B2B sales experience, including developing, qualifying, and validating new business leads, with a proven track record of consistently exceeding objectives.
• Customer-focused with strong organizational, time management, interpersonal, and written and verbal communication skills.
• Ability to quickly learn and navigate new technology products and service enhancements.
• Previous success in prospecting, building a sales pipeline, moving opportunities through the sales cycle, and presenting and discussing solutions with C-level and other decision-makers.
• Strategic and tactical thinking abilities.
• Ability to maintain a positive attitude in the face of criticism, rejection, or failure.
• Must be able to legally work within the US or Canada and have unrestricted work authorization.

Preferred Qualifications :

• Experience in selling SaaS data security solutions.
• Bachelor's degree or equivalent

At Entrust, we don’t just offer jobs – we offer career journeys. Here is what you can expect when you join our team :

Career Growth: Whether you’re a budding developer or a seasoned expert, we’re invested in your professional journey. With learning-forward initiatives and exciting challenges, your growth is our priority.

Flexibility: Life is all about balance. Whether you’re remote, hybrid, or on-site, we offer flexible options that fit your lifestyle.

Collaboration: Here, your voice matters. Our teams thrive on sharing ideas, brainstorming solutions, and working together to build a better tomorrow.

We believe in securing identities—but it doesn’t stop there. At Entrust, we’re passionate about valuing all identities. Our culture is built on diversity, inclusion, and respect. From unconscious bias training for our leaders to global affinity groups that connect colleagues across the globe, we’re creating a community where everyone is encouraged to be themselves.

Ready to Make an Impact?

If you’re excited by the prospect of innovating, growing your career, and collaborating in a dynamic environment, Entrust is the place for you. Join us in making a difference. Let’s build a more secure world—together.

Apply today!

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Compensation Range :

The anticipated starting base pay for this position is : $23.42-$34.35 per hour (in the primary posting location). This position is also eligible for variable pay via a sales compensation plan. These plans pay according to achievement level against sales targets and / or business objectives. Actual compensation will be determined based on geographic location, education, skills and experience and actual performance against the assigned sales compensation plan. In addition to your pay, Entrust offers eligible colleagues and their dependents comprehensive health and well-being programs which include medical, vision, dental, a generous 401(k) matching contribution, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement. Please speak with the recruiter for more details. Note : Benefit and Compensation programs are subject to eligibility requirements and other terms of the applicable plan or program. Entrust has the right to end, suspend or amend any of its plans at any time in whole or in part.

Entrust is an EEO / AA / Disabled / Veterans Employer

Entrust values diversity and inclusion and we are committed to building a diverse workforce with wide perspectives and innovative ideas. We welcome applications from qualified individuals of all backgrounds, and we strive to provide an accessible experience for candidates of all abilities.

Recruiter: Richa Srivastava